When was Aday founded?

Aday was founded in 2015 and raised its 1st funding round 1 year after it was founded.

Where is Aday located?

Aday is headquartered in London, United Kingdom. It is registered at Somerset House, Victoria Embankment, West Goods Entrance, London, United Kingdom, WC2R 1LA.

How many employees does Aday have?

As of May 31, 2026, the latest employee count at Aday is 53.

Is Aday a funded company?

Aday is a funded company, having raised a total of $10.2M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Mar 30, 2016.

When was the latest funding round of Aday?

Aday's latest funding was a $***** Series A round on Feb 12, 2020, with participation from 3 investors.

Where does Aday rank among its competitors?

Aday ranks 1st amongst 157 active competitors, of which 6 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Earth Brands, which secured $4M in Nov, 2023.

Who are the top competitors of Aday?

Aday's top competitors include Frank & Eileen, Bleusalt and Earth Brands. Among them, Earth Brands secured the most recent funding round in November, 2023.

Aday - 2026 Company Profile, Team, Funding & Competitors

Company Details

Online brand offering sustainable, versatile clothing for women. The products have advanced features like moisture-wicking, piling resistance, stretchability, and lightweight. The product range covers t-shirts, shirts, bras, and lowers.

Website: www.thisisaday.com/
Social
Email ID: *****@thisisaday.com
Phone Number: +44 **********
Registered Address: Somerset House, Victoria Embankment, West Goods Entrance, London, United Kingdom, WC2R 1LA

Key Metrics

Founded Year

2015

Location

London, United Kingdom

Stage

Series A

Total Funding

$10.2M in 3 rounds

Latest Funding Round

Series A, Feb 12, 2020, $*****

Investors

Downing & 12 more

Ranked

1^st among 157 active competitors

Employee Count

53 as on May 31, 2026

Similar Companies

TALA & 219 more

View Aday's full profile

Aday is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Ecstase Limited CIN: 9096791 , Germany, Active	Jun 22, 2014	-	5 (As on Jun 30, 2023)
ECSTASE, INC. CIN: 32093909110 , United States, Active		-	-	-

Aday has raised a total funding of $10.2M over 3 rounds. Its first funding round was on Mar 30, 2016. Its latest funding round was a Series A round on Feb 12, 2020 for $*****. 3 investors participated in its latest round. Aday has 12 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Aday:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 12, 2020	1406030	Series A	5437565	1455344	8712543	9505138
Nov 21, 2017	7605097	Seed	7095171	3935543	1221045	SoGal Ventures & 1 more
Mar 30, 2016	4067925	Seed	1578419	3272395	6690510	Asia Venture Group

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View details of Aday's funding rounds and investors

The founders of Aday are Nina Faulhaber and Meg He.

Here are the details of Aday's key team members:

Nina Faulhaber: Co-Founder & Vice Chairwoman of Aday. They are also an angel investor in 2 startups.
Meg He: Co-Founder of Aday. They are also an angel investor in 1 startup.
Contact Info: 1 email address

Aday's Board of Directors

Aday's board has 3 active members. Mengyi He is part of team and Nina Michaela Isabel Faulhaber and Rekha Natalie Mehr are independent board members.

Here is the list of Aday's board of directors:

Name	Type	Representing	Status	Duration
Mengyi He	Team	-	Current	11y 10m
Nina Michaela Isabel Faulhaber	Independent board member	-	Current	11y 10m
oxidrbb	Independent board member	-	Current	2y 8m

View details of Aday's Founder profiles and Board Members

Aday's employee count trend

Aday has 53 employees as of May 26. Here is Aday's employee count trend over the years:

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Top competitors of Aday include Frank & Eileen, Bleusalt and Earth Brands. Here is the list of Top 10 competitors of Aday, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Aday 2015, London (United Kingdom), Series A	Online brand offering sustainable, versatile clothing for women	$10.2M	SoGal Ventures, Cowboy Ventures & 11 others	49/100
2nd	Frank & Eileen 2009, Los Angeles (United States), Unfunded	Internet-first brand offering sustainable apparel for women	-	-	43/100
3rd	Bleusalt 2017, New York (United States), Unfunded	Manufacturer of sustainably made, seasonless basics apparel for men and women	-	-	41/100
4th	Earth Brands 2019, New York City (United States), Series A	Internet-first brand offering multi-category products	$6M	East Dune Holdings, Fort Lawton Capital & 3 others	37/100
5th	ODDLI 2020, Los Angeles (United States), Funding Raised	Internet first brand offering eco-friendly fashion products	-	Family Angel Management Fund, Keeler Investments Group ... & 1 others	36/100
6th	Freyja 2024, Dover (United States), Funding Raised	Online retailer of globally-inspired women's apparel including tops, bottoms, and outerwear	-	-	33/100
7th	Everywhere Apparel Colton (United States), Seed	Sustainable apparel manufacturer using 100% recycled cotton, promoting circularity	$2.99M	Elefund, MaC Venture Capital & 1 others	31/100
8th	EVERYWHERE 2009, Chicago (United States), Unfunded	Internet first brand offering sustainable apparel for men and women	-	-	30/100
9th	The Short Spine 2016, San Francisco (United States), Unfunded	Online platform offering eco-friendly activewear apparel for women	-	-	30/100
10th	HolyClothing 2001, Ferndale (United States), Unfunded	Online retailer of Renaissance, Wiccan, Viking, Celtic, and Boho style clothing	-	-	28/100