Movetru - About the company
Movetru is a seed company based in Belfast (United Kingdom), founded in 2020 by Naomi McGregor. It operates as a Developer of a movement tracking system providing real-time movement quality insights. Movetru has raised $1.9M in funding from Two Magnolias. The company has 61 active competitors, including 7 funded and 4 that have exited. Its top competitors include companies like Strava, Sportplan and JumpForward.
Company Details
Developer of a movement tracking system providing real-time movement quality insights. The system offers automatic insights, performance trends, and key metrics. It is designed to be lightweight and comfortable for use on fields, courts, and ice. The system aims to provide an intuitive design and user-friendly interface for diverse sports. The system is not intended to diagnose, treat, cure, or prevent any disease or medical condition.
- Website
- www.movetru.io/
- Registered Address
- 22 BOYLAND ROAD,BALLYMONEY,NORTHERN IRELAND,BT53 7HE
Key Metrics
Founded Year
2020
Location
Belfast, United Kingdom
Stage
Seed
Total Funding
$1.9M in 1 round
Latest Funding Round
Investors
Ranked
6th among 61 active competitors
Employee Count
12 as on Apr 30, 2026
Legal entities associated with Movetru
Movetru is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
MOVETRU LTD CIN: NI670805 , United Kingdom, Active | Jul 05, 2020 | - | 9 (As on Jul 31, 2025) |
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Movetru's funding and investors
Movetru has raised a total funding of $1.9M over 1 round. Its latest funding round was a Seed round on Jul 09, 2025 for $*****. 4 investors participated in its latest round. Movetru has 5 institutional investors.
Here is the list of recent funding rounds of Movetru:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jul 09, 2025 | 7972064 | Seed | 9208313 | 6464881 | 1082480 | 9974935 |
View details of Movetru's funding rounds and investors
Movetru's founders and board of directors
Founder? Claim ProfileThe founders of Movetru is Naomi McGregor. Naomi McGregor is the CEO of Movetru.
Here are the details of Movetru's key team members:
- Naomi McGregor: Founder & CEO of Movetru.
View details of Movetru's Founder profiles and Board Members
Movetru's employee count trend
Movetru has 12 employees as of Apr 26. Here is Movetru's employee count trend over the years:
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Movetru's Competitors and alternates
Top competitors of Movetru include Strava, Sportplan and JumpForward. Here is the list of Top 10 competitors of Movetru, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Strava 2009, San Francisco (United States), Series G | Provider of application for tracking, analyzing, and sharing fitness activities | $180M | 80/100 | |
2nd | Sportplan 2002, London (United Kingdom), Unfunded | Video based training tools for amateur sports coaches | - | - | 45/100 |
3rd | JumpForward 2009, Chicago (United States), Acquired | Provides team management software for collegiate athletic departments | $1.82M | 42/100 | |
4th | SugarWOD 2012, Boulder (United States), Acquired | Provider of workout software for coaches and everyday fitness athletes | - | - | 41/100 |
5th | Game Plan 2008, Greenville (United States), Acquired | Cloud-based Student-athlete development platform | $2.27M | - | 38/100 |
6th | ![]() Movetru 2020, Belfast (United Kingdom), Seed | Developer of a movement tracking system providing real-time movement quality insights | $1.9M | 38/100 | |
7th | Provider of edge artificial intelligence and video analytics for sports | $8.92M | 36/100 | ||
8th | Provider of reaction and agility training platform for sports and rehab | $250K | - | 35/100 | |
9th | Korrio 2009, Seattle (United States), Acquired | Software for managing youth sports | $11.3M | 35/100 | |
10th | ![]() Coacher Unfunded | App based platform offering planning tools for coaches | - | - | 25/100 |
Looking for more details on Movetru's competitors? Click here to see the top ones
Movetru's Investments and acquisitions
Movetru has made no investments or acquisitions yet.
Reports related to Movetru
Here is the latest report on Movetru's sector:
News related to Movetru
Media has covered Movetru for a total of 2 events in the last 1 year.
•
AwakenAngels hits €4.5m in investments for women-led start-upsSilicon Republic•Nov 05, 2025•Movetru, Biasol, Eve, Konree Innovation and 4 others
•
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