About Boox
Boox, an accelerator and incubator program founded in 2011, is based in Milan, Italy. With a presence in 4 countries, it has supported around 13 startups in sectors like Enterprise Applications, Consumer. As of Jul 2026, Boox has witnessed 5 portfolio exits. Most notable companies in
its portfolio include Pusher, Tannico and Cortilia. The program is backed by a team of 6 people who primarily support Angel startups based in Italy. Its latest investment was a $161K Angel round in Velasca on Sep 17, 2014 along with Club Italia Investimenti 2.
Boox's List of Top Investments
Boox has a portfolio of 13 companies. Their most notable investments include Pusher and Tannico.Their portfolio spans across Italy, Spain, United States and 1 more locations. They have invested in Enterprise Applications, Consumer, Auto Tech and 10 other sectors, across stages such as Angel, Seed stages. Here is the list of top investments by Boox:1. Pusher
Pusher provides a real-time messaging API platform for businesses. It enables developers to add interactive and real-time features into their web & mobile apps such as 1-on-1 or group chat, notifications, activity, real-time users tracking and others. Claims to deliver 64 billion messages to more than 4 billion devices every month. Starting pack comes at $49/mo.
Key facts about Pusher
- Founded Year: 2010
- Location: London (United Kingdom)
- Annual Revenue: £10M - £50M as on Dec 31, 2022
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $9.2M
- Employee Count: 6 as on May 31, 2026
- Investors: SaaS Capital, Balderton Capital and 20 Others
- Latest Funding Round: Series A, Mar 29, 2018, $*****
- Highlight: Acquired
2. Tannico
Retailer of wine, champagne, and related products available for purchase. The business provides a selection of red, white, rosé, and sparkling wines. Organic and natural options are available. The company offers products suitable for various occasions and food pairings. Customer service is available through email.
Key facts about Tannico
- Founded Year: 2012
- Location: Milan (Italy)
- Stage: Acquired
- Total Funding till date: $33.9M
- Employee Count: 57 as on May 31, 2026
- Investors: Club Digitale, P101 and 6 Others
- Latest Funding Round: Series B, Jun 05, 2020, $*****
- Highlight: Acquired
3. Cortilia
Cortilia is an online marketplace that provides grocery items from farm to home. It offers various items which include fruits, vegetables, meat, dairy products, sweets, and more. The company offers mobile applications for Android and iOS platforms.
Key facts about Cortilia
- Founded Year: 2011
- Location: Milan (Italy)
- Stage: Series C
- Total Funding till date: $53.3M
- Employee Count: 106 as on May 31, 2026
- Investors: Indaco Venture Partners, Five Seasons Ventures and 4 Others
- Latest Funding Round: Series C, Jan 11, 2021, $*****
- Highlight: Editors' Pick
4. Velasca
Online retailer of handcrafted Italian style footwear and related accessories. It appears the company offers a newsletter to provide stories and inspiration. The website also includes information on terms of service and privacy policy.
Key facts about Velasca
- Founded Year: 2013
- Location: Milan (Italy)
- Stage: Series B
- Total Funding till date: $8.8M
- Employee Count: 94 as on May 31, 2026
- Investors: Fondo Italiano d'Investimento, Club Digitale and 5 Others
- Latest Funding Round: Series B, Sep 23, 2019, $*****
- Highlight: Editors' Pick
5. Bauzaar
Bauzaar is an online retailer offering multi-category products. Its product offerings include dry/wet foods, snacks, hygienic mats, supplements, dispensers & sachets, pesticides, medical accessories, and more. It also offers accessories like kennels, beds, bowls, leash, and more. Products offered from brands like Actinorm, Allerpet, Althea, and more. The company claims to offer free shipping over the purchase of a minimum amount.
Key facts about Bauzaar
- Founded Year: 2012
- Location: Trani (Italy)
- Stage: Seed
- Total Funding till date: $636K
- Employee Count: 25 as on May 31, 2026
- Investors: Club Digitale, P101 and 4 Others
- Latest Funding Round: Seed, Sep 05, 2015, $*****
- Highlight: Editors' Pick
Boox's Investments by Stage
Boox has made 2 investments in Angel stage with an average round size of $291K and 2 investments in Seed stage with an average round size of $504K.Stage of entry | No. of Investments |
|---|---|
Angel | 2 |
Seed | 2 |
Note: We have considered here, only first round of investments
Boox's Investments by Sector
Boox has a diverse portfolio, with companies operating in the Consumer, Retail, Food and Agriculture Tech and Gig Economy. Notably, it has invested in 12 Tech companies, 8 Consumer (B2C) companies, 4 Enterprise (B2B) companies and at least 4 companies focusing on Software.Sector | No. of Investments |
|---|---|
Consumer | 4 |
Retail | 2 |
Food and Agriculture Tech | 1 |
Gig Economy | 1 |
Note: We have considered here, only first round of investments
Boox's Investments by Geography
Boox has made most investments in Italy (4).Boox's recent investments
Boox has not made any investment in 2026 so far.Here are the most recent investments by Boox:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Sep 17, 2014 | Italy | Angel | 5780 | ||
Jan 21, 2014 | Italy | Seed | 5549 | ||
Feb 10, 2012 | Italy | Seed | 9112 | - | |
Mar 17, 2011 | Italy | Angel | 8301 | [+3] |
Acquired companies in Boox's Portfolio
5 companies from Boox's portfolio have been acquired. The most recent acquisition was Tannico in Oct 2025 by Castel Wine International for $*****.Here are Boox's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Oct 08, 2025 | - | - | 9940 | |
Feb 14, 2022 | - | - | 6925 | |
Dec 16, 2020 | - | - | 5730 | |
Oct 03, 2012 | - | - | 3908 | |
Aug 01, 2012 | - | - | 8939 |
Team profile of Boox
Boox has a team of 6 members including 6 Partners located in Italy. Boox's team does not sit on the board of any company as of now.Here is a list of all team members in Boox:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | Milan | - | - | |
Partner | - | - | - | |
Partner | Padua | - | - | |
Partner | Milan | - | ||
Partner | Milan | - | - | |
Partner | Milan | - | - |
Co-investors of Boox
Over the past 15 years, 14 investors have co-invested in Boox's portfolio companies. This includes funds and angels.
- Top Co-investors of Boox: 6 investors entered a company along with Boox. These include investors like Club Italia Investimenti 2 (1 company).
- Invested after Boox: A total of 8 investors have invested in Boox's portfolio after their investments. Top Investors include P101 (3 companies) and Club Digitale (2 companies).
Recent News related to Boox
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Velasca Raises €125K in Pre-Seed Funding |FinSMEsFinSMEs•Sep 17, 2014•Velasca, Boox, Club Italia Investimenti 2
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