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About J12

J12 is a venture capital firm founded in 2019. It is primarily based out of Stockholm, Sweden. As of Sep 2026, J12 is an active investor, having invested in 38 companies, with 5 new investments in the last 12 months. It primarily invests in Seed round in Sweden based startups. Its investments are spread across a wide range of sectors from Enterprise Applications to High Tech and Retail. Most recently it participated in the $***** Series A round of Ipercept Overall, J12 portfolio has seen 3 unicorns and 2 acquisitions including key companies like RELEX, Lovable and Formulate. A lot of funds co-invest with J12, with names like Antler sharing a substantial percentage of its portfolio. J12 has team of 6 people including 4 partners.
Key Metrics
Portfolio Count
Portfolio Locations
Rounds of Entry
Seed & Series A
Portfolio Acquisitions
Portfolio Unicorns
Portfolio Soonicorns
Deals in last 12 months

J12's List of Top Investments

J12 has a portfolio of 38 companies, including 3 unicorns. Their most notable investments are in Kovant and Kudos.Their portfolio spans across Sweden, Finland, United Kingdom and 7 more locations. They have invested in Enterprise Applications, High Tech, Retail and 15 other sectors, across stages such as Seed, Series A stages. Here is the list of top investments by J12:
Provider of unified platform for retail and supply chain planning. The platform offers solutions for demand planning, manufacturing planning, and distribution planning. It facilitates collaboration across the supply chain, including inventory and replenishment management. The platform also provides tools for retail operations, space and assortment planning, and pricing and promotions.

Key facts about RELEX

  • Founded Year: 2005
  • Location: Helsinki (Finland)
  • Annual Revenue: €100M - €500M as on Dec 31, 2023
  • Valuation: $*****
  • Stage: Series D
  • Total Funding till date: $816M
  • Employee Count: 2,297 as on Aug 31, 2026
  • Investors: TCV, Summit Partners and 5 Others
  • Latest Funding Round: Series D, Dec 11, 2024, $*****
  • Highlight: Editors' Pick
Developer of an AI platform for building applications and websites. The platform enables users to create software through conversational interaction with artificial intelligence. It provides tools for developing various types of applications. The platform supports users in designing and deploying software solutions.

Key facts about Lovable

  • Founded Year: 2023
  • Location: Stockholm (Sweden)
  • Valuation: $*****
  • Stage: Series C
  • Total Funding till date: $1.05B
  • Employee Count: 1,085 as on Aug 31, 2026
  • Investors: CapitalG, Salesforce Ventures and 53 Others
  • Latest Funding Round: Series C, Aug 12, 2026, $*****
  • Highlight: Editors' Pick
Provider of an online platform for BNPL solutions for businesses. It pays suppliers and gives companies a couple of days to pay the balance. It aims to free up capital for a business so that it can instead invest in growth.

Key facts about Treyd

  • Founded Year: 2019
  • Location: Stockholm (Sweden)
  • Annual Revenue: $10M - $50M as on Dec 31, 2022
  • Stage: Series A
  • Total Funding till date: $28.1M
  • Employee Count: 67 as on Aug 31, 2026
  • Investors: Nineyards Equity, Venture Securities and 7 Others
  • Latest Funding Round: Series A, May 20, 2025, $*****
  • Highlight: Editors' Pick
Airmee is a provider of AI-based last-mile delivery management solutions. Its online platform integrates with online stores to offer same-day delivery services, routing, scheduling, demand prediction, analytics, and courier selection. It caters to retailers, logistics providers, and businesses with logistics flows.

Key facts about Airmee

  • Founded Year: 2016
  • Location: Stockholm (Sweden)
  • Stage: Series A
  • Total Funding till date: $10.2M
  • Employee Count: 199 as on Aug 31, 2026
  • Investors: Creades, Quinary Investment and 13 Others
  • Latest Funding Round: Series A, Jun 24, 2020, $*****
  • Highlight: Editors' Pick
App-based platform offering electricity using solar energy. It allows users to track electricity consumption, payments, emissions, and more. It provides energy-switching solutions. Its app is available for Android and iOS devices.

Key facts about Ostrom

J12's Investments by Stage

J12 has made 12 investments in Seed stage with an average round size of $5.26M and 6 investments in Series A stage with an average round size of $9.57M.
Here are J12's investments by stage:
Stage of entry
No. of Investments
Seed
12
Series A
6
Breakdown of J12's investments by stage of entrySeed (12)Series A (6)
Note: We have considered here, only first round of investments

J12's Investments by Sector

J12 has a diverse portfolio, with companies operating in the Enterprise Applications, High Tech, Artificial Intelligence - Industry Applications, Enterprise Infrastructure and FinTech. Notably, it has invested in 34 Tech companies, 27 Enterprise (B2B) companies, 26 Software companies and at least 18 companies focusing on Saas.
Here are J12's investments by sector:
Sector
No. of Investments
Enterprise Applications
10
High Tech
3
Artificial Intelligence - Industry Applications
2
Enterprise Infrastructure
2
FinTech
2
Others
14
Breakdown of J12's investments by sectorsEnterprise Applic... (10)High Tech (3)
Note: We have considered here, only first round of investments

J12's Investments by Geography

J12 has made most investments in Sweden (10), followed by Finland where it has made 3 investments.
Here are J12's investments by geography:
Country
No. of Investments
Sweden
10
Finland
3
Denmark
1
France
1
Germany
1
Others
1
Breakdown of J12's investments by countriesSweden (10)Finland (3)
Note: We have considered here, only first round of investments

J12's recent investments

J12 has made 5 investments in 2026 so far. Ipercept and Volvetech are the latest among them.
Here are the most recent investments by J12:
Date
Company
Location
Round Details
Round Amount
Co-Investors
Sep 29, 2026
Sweden
Series A
3401
  [+2]
Aug 25, 2026
-
Seed
8165
Jun 11, 2026
Sweden
Series A
6562
Mar 26, 2026
Sweden
Seed
7467
Mar 05, 2026
Sweden
Series A
5340
  [+4]

Unicorns in J12's Portfolio

J12 has 3 unicorns in its portfolio - Verda, Lovable and RELEX. The most recent unicorn in their portfolio is Verda. It became a unicorn in 2026, 1 years after J12 first invested in it.
Here is a list of unicorns in J12's portfolio:
Tracxn Score
Company
Short Description
Founded year
Sector
Location
Company Stage
First Investment/ Acquisition Details
54
Provider of cloud infrastructure for artificial intelligence workloads
2017
Helsinki
Series B
{cwzukh
68
Developer of an AI platform for building applications and websites
2023
Stockholm
Series C
bzcijrz
72
Provider of unified platform for retail and supply chain planning
2005
Helsinki
Series D
gsoigro

Acquired companies in J12's Portfolio

2 companies from J12's portfolio have been acquired. The most recent acquisition was Deasy Labs in Jul 2025 by Collibra for $*****.
Here are J12's portfolio companies that got acquired most recently:
Company
Acquisition Date
First Invested on
First Round of Investment
Round Size
Jul 24, 2025
-
-
4077
May 12, 2022
Jan 30, 2020
Seed
9714

Team profile of J12

J12 has a team of 6 members including 4 Partners and 2 Principals located in Sweden and United Kingdom. J12's team does not sit on the board of any company as of now.
Here is a list of all team members in J12:
Name
Designation
Location
Board Memberships
Contact Details
Partner
Sweden
-
Partner
Sweden
-
-
Partner
London
-
-
Partner
Sweden
-
Principal
Stockholm
-
-
Principal
London
-

Co-investors of J12

Over the past 6 years, 122 investors have co-invested in J12's portfolio companies. This includes funds and angels.

  • Invested before J12: J12, Union Square Ventures and 33 others have invested in rounds before J12. There are 2 companies where J12 has invested before J12 and 1 company where Union Square Ventures has invested before J12.
  • Top Co-investors of J12: 65 investors entered a company along with J12. These include investors like Antler (4 companies).
  • Invested after J12: A total of 22 investors have invested in J12's portfolio after their investments. Top Investors include Tesi (2 companies), Varma (2 companies) and Skaala (2 companies).

Recent News related to J12

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FAQs about J12

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