About Natureza
Natureza is a venture capital firm located in New York City, United States. As of Dec 2023, Natureza has invested in 34 companies. It primarily invests in Series A round in United States based startups. Its investments are spread across a wide range of sectors from Retail to Consumer and Life Sciences. Most recently it participated in the $***** Series A round of Jiant Overall, Natureza portfolio has seen 1 IPO and 5 acquisitions including key companies like Ring Labs, Laird Superfood and Bev. A lot of funds co-invest with Natureza, with names like Gaingels sharing a substantial percentage of its portfolio. Natureza has team of 7 people including 2 partners.Key Metrics
Team Members
Portfolio Locations
Rounds of Entry
Seed, Series A & 1 more
Portfolio IPOs
Portfolio Acquisitions
Portfolio Soonicorns
Natureza's List of Top Investments
Natureza has a portfolio of 34 companies. Their most notable investments are in Jiant and Jiant.Their portfolio spans across United States, Canada and United Kingdom. They have invested in Retail, Consumer, Life Sciences and 10 other sectors, across stages such as Seed, Series A and 1 more. Here is the list of top investments by Natureza:1. Ring Labs
Provider of home security systems, cameras, alarms, and doorbells. It offers devices and services to protect homes. The company provides video monitoring, motion detection, and real-time alerts. Subscription plans are available to save and review recorded videos.
Key facts about Ring Labs
- Founded Year: 2012
- Location: Santa Monica (United States)
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $208M
- Employee Count: 1,304 as on Jul 31, 2026
- Investors: Qualcomm Ventures, Greenline and 37 Others
- Latest Funding Round: Series D, Jan 25, 2017, $*****
- Highlight: Acquired
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2. Caraway
Internet first brand offering non-toxic cooking utensils. The product catalog includes cookware, bakeware, tea kettle, food containers, and more. The company claims the products are non-toxic, nonstick made of natural ceramic, and more.
Key facts about Caraway
- Founded Year: 2017
- Location: New York City (United States)
- Stage: Series A
- Total Funding till date: $70.3M
- Employee Count: 144 as on Sep 30, 2026
- Investors: Republic Capital, Short List Capital and 23 Others
- Latest Funding Round: Series A, Sep 09, 2022, $*****
- Highlight: Editors' Pick
3. UrbanStems
Online gifting platform offering flowers. The company offers flowers for various occasions and it also offers plants. The company also offers subscription-based bouquets. The company offers same-day delivery.
Key facts about UrbanStems
- Founded Year: 2013
- Location: Washington, DC (United States)
- Stage: Series C
- Total Funding till date: $51.9M
- Employee Count: 82 as on Sep 30, 2026
- Investors: SWaN & Legend Venture Partners, Motley Fool Ventures and 18 Others
- Latest Funding Round: Series C, Jan 04, 2024, $*****
- Highlight: Editors' Pick
Plant-based superfood products designed to enhance daily rituals and fuel consumers. The company offers a range of plant-based products, including creamers, coffee, snacks, supplements, and hydration mixes, all crafted with clean, real-food ingredients. They emphasize sustained energy, immune support, and bioavailability through functional mushrooms, adaptogens, and prebiotic fibers. The company aims to provide convenient and delicious ways to incorporate superfoods into daily routines, promoting overall wellness and high performance. They offer subscription services, recipes, and a wellness hub to support customers on their health journeys. The company focuses on providing plant-based nutrition, superfood blends, and functional foods for energized, strengthened, and balanced lifestyles.
Key facts about Laird Superfood
- Founded Year: 2015
- Location: Sisters (United States)
- Stage: Public
- Total Funding till date: $56.8M
- Employee Count: 55 as on Aug 31, 2026
- Investors: WeWork, Danone Manifesto Ventures and 1 Other
- Latest Funding Round: Series B, Apr 23, 2020, $*****
- Highlight: Public
5. Drop
Provider of online lottery game services and official result data. The platform offers access to various lottery markets and real-time result updates through web-based interfaces. It facilitates account management for registered participants to engage in online betting activities and access historical statistical information. The system maintains digital infrastructure for secure financial transactions and provides information services to users across multiple device types.
Key facts about Drop
- Location: Toronto (Canada)
- Stage: Series B
- Total Funding till date: $71.3M
- Employee Count: 77 as on Sep 30, 2026
- Investors: RBC Ventures, MaRS Discovery District and 23 Others
- Latest Funding Round: Series B, Aug 22, 2019, $*****
- Highlight: Editors' Pick
Natureza's Year-on-Year Investment Trends
Natureza has invested in 34 companies over the last 5 years, with an average of 0 new investment annually in the last 5 years. Its most recent first time investment was in Cabinet and most recent follow-on round was in Jiant.Natureza's Investments by Stage
Natureza has made 1 investment in Seed stage with an average round size of $2.3M, 1 investment in Series A stage with an average round size of $11M and 1 investment in Series B stage with an average round size of $17M.Stage of entry | No. of Investments |
|---|---|
Seed | 1 |
Series A | 1 |
Series B | 1 |
Note: We have considered here, only first round of investments
Natureza's Investments by Sector
Natureza has a diverse portfolio, with companies operating in the Consumer Goods, Consumer, Food and Agriculture and HealthTech. Notably, it has invested in 15 Consumer (B2C) companies, 15 Tech companies, 4 Enterprise (B2B) companies and at least 2 companies focusing on Software.Sector | No. of Investments |
|---|---|
Consumer Goods | 2 |
Consumer | 1 |
Food and Agriculture | 1 |
HealthTech | 1 |
Note: We have considered here, only first round of investments
Natureza's Investments by Geography
Natureza has made most investments in United States (3).Natureza's recent investments
Natureza has not made any investment in 2026 so far.Here are the most recent investments by Natureza:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Dec 07, 2023 | United States | Series A | 4770 | [+6] | |
Dec 15, 2022 | United States | Series B | 6127 | [+5] | |
Dec 15, 2022 | United States | Conventional Debt | 8084 | [+5] | |
Aug 03, 2021 | United States | Seed | 9124 | ||
Jun 22, 2021 | United States | Series A | 2050 | [+14] |
IPOs and Publicly Listed companies in Natureza's Portfolio
1 of Natureza's portfolio company became public - Laird Superfood. It got listed on the American Stock Exchange (NYSEAMERICAN), in Sep 2020 at marketcap of $184MHere are Natureza's portfolio companies that went public:
Company | IPO Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Sep 23, 2020 | - | - | 4518 |
Acquired companies in Natureza's Portfolio
5 companies from Natureza's portfolio have been acquired. The most recent acquisition was Clean Juice in May 2024 by BRIX Holdings for $*****.Here are Natureza's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
May 21, 2024 | - | - | 7838 | |
Apr 22, 2024 | - | - | 9290 | |
Oct 11, 2023 | - | - | 6607 | |
Jun 01, 2023 | - | - | 8155 | |
Feb 27, 2018 | - | - | 5446 |
Team profile of Natureza
Natureza has a team of 7 members including 2 Partners located in United States. Natureza's team does not sit on the board of any company as of now.Co-investors of Natureza
Over the past 5 years, 29 investors have co-invested in Natureza's portfolio companies. This includes funds and angels.
- Invested before Natureza: Elizabeth Street has invested before Natureza.
- Top Co-investors of Natureza: 20 investors entered a company along with Natureza. These include investors like Gaingels (2 companies).
- Invested after Natureza: A total of 8 investors have invested in Natureza's portfolio after their investments. Top Investors include Kevin Oleary (1 company), Tony Xu (1 company) and Air Ventures (1 company).
Recent News related to Natureza
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Seaweed Bath Co. Announces Acquisition of Andalou Naturals and Mineral FusionNews Direct•Jul 02, 2024•The Seaweed Bath, Andalou, Mineral Fusion, BWX and 1 other
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Jiant Closes $6M Series A FundingFinSMEs•Dec 12, 2023•Jiant, Natureza, G5 Capital, Sage Venture Partners and 6 others
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Cabinet Health Raises $17 Million to Further Its Mission to Build The World’s First Sustainable Healthcare Company and Tackle the Pharmaceutical Plastic CrisisTullahoma News•Dec 15, 2022•Cabinet, Natureza, Unreasonable, Techstars and 5 others
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