About Primordial
Primordial is a venture capital firm located in Durham, United States. As of Nov 2025, Primordial is an active investor, having invested in 17 companies, with 1 new investment in the last 12 months. It primarily invests in Seed round in United States based startups. Its investments are spread across a wide range of sectors from Enterprise Applications to High Tech and Consumer. Most recently it participated in the $***** Seed round of Scale Social A lot of funds co-invest with Primordial, with names like Tweener Fund sharing a substantial percentage of its portfolio. Primordial has team of 11 people including 7 partners.Key Metrics
Team Members
Portfolio Sectors
Portfolio Locations
Rounds of Entry
Seed
Portfolio Soonicorns
Deals in last 12 months
Primordial's List of Top Investments
Primordial has a portfolio of 17 companies. Their most notable investments are in Bristles and Coworks.Their portfolio spans across and United States. They have invested in Enterprise Applications, High Tech, Consumer and 12 other sectors, across stages such as Seed stage. Here is the list of top investments by Primordial:
1. Spiffy
Online platform to book on-demand car wash & detailing service. Users can select a location & time to book the service via their platform or app by making an online payment. Their service also includes oil changes, disinfection, tire change & more. The mobile application is available for iOS & Android devices.
Key facts about Spiffy
- Founded Year: 2014
- Location: Charlotte (United States)
- Stage: Series C
- Total Funding till date: $90.8M
- Employee Count: 233 as on Sep 30, 2026
- Investors: Trinity Capital, Shell and 28 Others
- Latest Funding Round: Series C, Feb 15, 2023, $*****
- Highlight: Editors' Pick
2. Levitate
AI based marketing platform for real estate businesses. It simplifies social media scheduling by offering ready-made posts specific to users industries. Features include email marketing, social media scheduling, personalized texting, meeting booking, and more. It generates reports and analytics about email performance, including open rates, click-through rates, and more.
Key facts about Levitate
- Founded Year: 2017
- Location: Raleigh (United States)
- Stage: Series D
- Total Funding till date: $71M
- Employee Count: 476 as on Aug 31, 2026
- Investors: Northwestern Mutual, Bull City Venture Partners and 11 Others
- Latest Funding Round: Series D, Mar 05, 2026, $*****
- Highlight: Editors' Pick
3. GreenPlaces
Online platform to calculate and offset the carbon footprint. Its platform helps companies to calculate carbon emissions from the daily commute, electric lighting, data servers, air travels, and others. It invests in carbon negative projects to offset the carbon footprint.
Key facts about GreenPlaces
- Founded Year: 2021
- Location: Raleigh (United States)
- Stage: Series A
- Total Funding till date: $21.5M
- Employee Count: 62 as on Aug 31, 2026
- Investors: Redpoint Ventures, Felicis Ventures and 14 Others
- Latest Funding Round: Series A, Aug 20, 2024, $*****
- Highlight: Editors' Pick
4. Opine
Proof of concept management software for businesses. It focuses on establishing trust between vendors and buyers by leveraging testimonials to streamline proof-of-concepts. It helps businesses remove the hassle of managing proof-of-concepts, increasing win rates, lowering customer acquisition costs, and reducing time-to-value. It improves the POC experience by automating practices and gathering buyer testimonials.
Key facts about Opine
- Founded Year: 2023
- Location: Durham (United States)
- Stage: Seed
- Total Funding till date: $5M
- Employee Count: 24 as on Aug 31, 2026
- Investors: Knoll Ventures, Tweener Fund and 7 Others
- Latest Funding Round: Seed, Nov 26, 2025, $*****
- Highlight: Editors' Pick
5. Keebler
AI-powered risk adjustment platform for clinical decision support. It offers coding and auditing platform is designed to streamline medical coding and billing workflows, enhancing accuracy and efficiency in the healthcare industry.
Key facts about Keebler
- Founded Year: 2023
- Location: Durham (United States)
- Stage: Series A
- Total Funding till date: $22M
- Employee Count: 36 as on Aug 31, 2026
- Investors: Sands Capital, Flare Capital Partners and 14 Others
- Latest Funding Round: Series A, Apr 15, 2026, $*****
Primordial's Year-on-Year Investment Trends
Primordial has invested in 17 companies over the last 3 years, with an average of 1 new investment annually in the last 3 years. In 2025, it made 2 investments. Its most recent first time investment was in Scale Social.Primordial's Investments by Stage
Primordial has made 6 investments in Seed stage with an average round size of $3.65M.Primordial's Investments by Sector
Primordial has a diverse portfolio, with companies operating in the Enterprise Applications, HealthTech, Real Estate and Construction Tech, Vertical SaaS and AR VR - Industry Applications. Notably, it has invested in 15 Tech companies, 14 Enterprise (B2B) companies, 12 Software companies and at least 4 companies focusing on Consumer (B2C).Sector | No. of Investments |
|---|---|
Enterprise Applications | 4 |
HealthTech | 2 |
Real Estate and Construction Tech | 2 |
Vertical SaaS | 2 |
AR VR - Industry Applications | 1 |
Others | 6 |
Note: We have considered here, only first round of investments
Primordial's Investments by Geography
Primordial has made most investments in United States (6).Primordial's recent investments
Primordial has not made any investment in 2026 so far.Here are the most recent investments by Primordial:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Nov 18, 2025 | United States | Seed | 7197 | [+5] | |
Feb 18, 2025 | United States | Seed | 7303 | [+9] | |
Dec 04, 2023 | United States | Seed | 4964 | - | |
Dec 04, 2023 | United States | Seed | 4436 | - | |
May 02, 2023 | United States | Seed | 4170 | - |
Team profile of Primordial
Primordial has a team of 11 members including 7 Partners and 1 Principal located in United States. Primordial's team does not sit on the board of any company as of now.Here is a list of top team members in Primordial:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | Durham | - | ||
Partner | - | - | - | |
Partner | - | - | - | |
Partner | - | - | - | |
Partner | - | - | - | |
Partner | - | - | - | |
Partner | - | - | - | |
Principal | - | - | - |
Co-investors of Primordial
Over the past 3 years, 25 investors have co-invested in Primordial's portfolio companies. This includes funds and angels.
- Invested before Primordial: Tweener Fund, Techstars Atlanta and 3 others have invested in rounds before Primordial. There is 1 company where Tweener Fund has invested before Primordial and 1 company where Techstars Atlanta has invested before Primordial.
- Top Co-investors of Primordial: 15 investors entered a company along with Primordial. These include investors like Tweener Fund (2 companies).
- Invested after Primordial: A total of 5 investors have invested in Primordial's portfolio after their investments. Top Investors include Flare Capital Partners (1 company), Sands Capital (1 company) and Aviano Ventures (1 company).
Recent News related to Primordial
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Scale Social AI Secures $1.3M to Transform Local Marketing Through Authentic Customer-Generated Contentintelligence360•Dec 19, 2025•Primordial, Scale Social, Tweener Fund
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Scale Social AI Secures $1.3M to Transform Local Marketing Through Authentic Customer-Generated ContentBusiness Wire•Nov 18, 2025•RTP Angel Fund, Tweener Fund, Charlotte Fund, Primordial and 3 others
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Keebler Health Raises $6M to Automate Risk Adjustment for Healthcare Providers in Value-Based Care EnvironmentsBenzinga•Feb 18, 2025•Keebler, Freestyle, MBX Capital, New Stack Ventures and 8 others
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Primordial launches rolling fund: Here's how much it costs to get inThe Business Journals•Dec 04, 2023•Primordial
