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About Innovative Startups & SMES Fund

Innovative Startups & SMES Fund, an accelerator and incubator program founded in 2018, is based in Amman, Jordan. With a presence in 5 countries, it has supported around 16 startups in sectors like Retail, Enterprise Applications. As of Sep 2026, Innovative Startups & SMES Fund has witnessed 2 portfolio exits. Most notable companies in its portfolio include Abwaab, Little Thinking Minds and Abjjad.com. The program is backed by a team of 6 people who primarily support Seed startups based in Jordan. Its latest investment was a $1.55M Seed round in Coretava on Jun 08, 2022 along with Bank of Palestine.
Key Metrics
Founded Year
2018
Location
Amman, Jordan
Portfolio Companies
Sectors of Investment
Stages of Investment
Seed & Series A
Locations of Investment

Innovative Startups & SMES Fund's List of Top Investments

Innovative Startups & SMES Fund has a portfolio of 16 companies. Their most notable investments are in Kader and MEI.Their portfolio spans across Jordan, Egypt, Kuwait and 2 more locations. They have invested in Retail, Enterprise Applications, Consumer and 9 other sectors, across stages such as Seed, Series A stages. Here is the list of top investments by Innovative Startups & SMES Fund:
Online tutoring platform for school curriculum. It offers short interactive videos, review summaries, model answers, and explanations, and practice questions. It also offers a discussion forum and organizes competitions. Apps are available for android and iOS users.

Key facts about Abwaab

  • Founded Year: 2019
  • Location: Amman (Jordan)
  • Stage: Series A
  • Total Funding till date: $27.5M
  • Employee Count: 664 as on May 31, 2026
  • Investors: GSV Ventures, BECO Capital and 11 Others
  • Latest Funding Round: Series A, Nov 15, 2021, $*****
  • Highlight: Editors' Pick
Little Thinking Minds provides Arabic educational content for school children in the form of videos, songs, digital books, and apps. They also sell their products through Amazon,eBay, and other e-Commerce partners. Available for Android and iOS platform. They have won several awards such as the Cess Education Award, Dubai (2015), MIT Business Plan Competition, Egypt (2014) among others.

Key facts about Little Thinking Minds

Abjjad is an Arabic social network for book readers, writers, and bloggers. Users can share their reading progress, highlights, quotes, reviews, and ratings, with a network of fellow readers on the service, as well as with friends on social networks like Facebook and Twitter. Users can sign up and register books to generate library catalogs and reading lists. Also recommends books based on user reading history, as well as direct recommendations from the users followed.

Key facts about Abjjad.com

  • Founded Year: 2012
  • Location: Amman (Jordan)
  • Stage: Series A
  • Total Funding till date: $1.16M
  • Employee Count: 36 as on May 31, 2026
  • Investors: EBRD, MBRIF and 6 Others
  • Latest Funding Round: Series A, Dec 22, 2020, $*****
  • Highlight: Editors' Pick
Kader is an online job board for restaurants and hotel jobs. The platform allows candidates to create a profile by mentioning skills, experience, and find jobs nearby and filtering based on category and apply for jobs. It allows recruiters to post jobs by writing a text message mentioning the job description and shortlist and hire candidates. The clientele includes McDonald's, InterContinental, Crystel, Kababji, Fairmont, Hamleys, Little Italy, etc. The product is available in the Google Play Store and the Apple App Store.

Key facts about Kader

  • Founded Year: 2018
  • Location: Amman (Jordan)
  • Stage: Seed
  • Total Funding till date: $400K
  • Employee Count: 23 as on Aug 31, 2026
  • Investors: Village Capital, EBRD and 1 Other
  • Latest Funding Round: Seed, Feb 15, 2022, $*****
POSRocket provides cloud-based POS software and hardware solutions for offline retailers. Its features include order & inventory management, accounting, CRM, employee management, reporting & analytics, and more. The company also provides iPad POS and POS hardware like cash drawers, printers, barcode scanners, and more. It caters to multiple sectors including restaurants, bars, retail stores, salons & spas, and more.

Key facts about POSRocket

Innovative Startups & SMES Fund's Investments by Stage

Innovative Startups & SMES Fund has made 13 investments in Seed stage with an average round size of $741K and 3 investments in Series A stage with an average round size of $2.17M.
Here are Innovative Startups & SMES Fund's investments by stage:
Stage of entry
No. of Investments
Seed
13
Series A
3
Breakdown of Innovative Startups & SMES Fund's investments by stage of entrySeed (13)Series A (3)
Note: We have considered here, only first round of investments

Innovative Startups & SMES Fund's Investments by Sector

Innovative Startups & SMES Fund has a diverse portfolio, with companies operating in the Enterprise Applications, Retail, Consumer, EdTech and FinTech. Notably, it has invested in 12 Tech companies, 9 Consumer (B2C) companies, 5 Enterprise (B2B) companies and at least 5 companies focusing on Software.
Here are Innovative Startups & SMES Fund's investments by sector:
Sector
No. of Investments
Enterprise Applications
5
Retail
4
Consumer
2
EdTech
2
FinTech
2
Others
11
Breakdown of Innovative Startups & SMES Fund's investments by sectorsEnterprise Applic... (5)Retail (4)
Note: We have considered here, only first round of investments

Innovative Startups & SMES Fund's Investments by Geography

Innovative Startups & SMES Fund has made most investments in Jordan (13), followed by Egypt where it has made 1 investment.
Here are Innovative Startups & SMES Fund's investments by geography:
Country
No. of Investments
Jordan
13
Egypt
1
Kuwait
1
Saudi Arabia
1
United States
1
Breakdown of Innovative Startups & SMES Fund's investments by countriesJordan (13)Egypt (1)
Note: We have considered here, only first round of investments

Innovative Startups & SMES Fund's recent investments

Innovative Startups & SMES Fund has not made any investment in 2026 so far.
Here are the most recent investments by Innovative Startups & SMES Fund:
Date
Company
Location
Round Details
Round Amount
Co-Investors
Jun 08, 2022
United States
Seed
5468
Jun 08, 2022
-
Seed
1048
Feb 15, 2022
Jordan
Seed
2081
Feb 07, 2022
Jordan
Seed
7966
-
Dec 21, 2021
Jordan
Seed
1592

Acquired companies in Innovative Startups & SMES Fund's Portfolio

2 companies from Innovative Startups & SMES Fund's portfolio have been acquired. The most recent acquisition was Little Thinking Minds in Apr 2025 by Seesaw for $*****.
Here are Innovative Startups & SMES Fund's portfolio companies that got acquired most recently:
Company
Acquisition Date
First Invested on
First Round of Investment
Round Size
Apr 15, 2025
May 19, 2019
Series A
4485
Jan 09, 2022
Aug 03, 2021
Series A
2923

Team profile of Innovative Startups & SMES Fund

Innovative Startups & SMES Fund has a team of 6 members including 2 Partners and 1 Principal located in Jordan. Innovative Startups & SMES Fund's team does not sit on the board of any company as of now.
Here is a list of all team members in Innovative Startups & SMES Fund:
Name
Designation
Location
Board Memberships
Contact Details
Partner
Amman
-
-
Partner
Amman
-
-
Principal
Jordan
-

Co-investors of Innovative Startups & SMES Fund

Over the past 7 years, 42 investors have co-invested in Innovative Startups & SMES Fund's portfolio companies. This includes only funds.

  • Invested before Innovative Startups & SMES Fund: Oasis500, Ibtikar Fund and 11 others have invested in rounds before Innovative Startups & SMES Fund. There are 4 companies where Oasis500 has invested before Innovative Startups & SMES Fund and 3 companies where Ibtikar Fund has invested before Innovative Startups & SMES Fund.
  • Top Co-investors of Innovative Startups & SMES Fund: 19 investors entered a company along with Innovative Startups & SMES Fund. These include investors like Endure Capital (1 company).
  • Invested after Innovative Startups & SMES Fund: A total of 10 investors have invested in Innovative Startups & SMES Fund's portfolio after their investments. Top Investors include 4DX Ventures (1 company) and BECO Capital (1 company).

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