About Intuitive Funding
Intuitive Funding, an accelerator and incubator program founded in 2013, is based in Salt Lake City, United States. With a presence in 2 countries, it has supported around 12 startups in sectors like Enterprise Applications, Consumer. As of Jul 2026, Intuitive Funding has witnessed 2 portfolio exits. Most notable companies in
its portfolio include Consensus, Melt Organic and ShopHero. The program is backed by a team of 5 people who primarily support startups based in United States and Australia.
Key Metrics
Founded Year
2013
Location
Salt Lake City, United States
Portfolio Companies
Sectors of Investment
Locations of Investment
Intuitive Funding's List of Top Investments
Intuitive Funding has a portfolio of 12 companies. Their most notable investments include Consensus and Melt Organic.Their portfolio spans across United States and Australia. They have invested in Enterprise Applications, Consumer, Retail and 10 other sectors. Here is the list of top investments by Intuitive Funding:1. Consensus
Consensus is a SaaS solution that automates the product demo for sales and marketing and provides extensive into the entire buying funnel. Prospects get a personalized product demo based on their interest while the salesperson can gather analytics data. Its major clients are ExecVision, Renaissance Learning, Torch LMS, and CleanTelligent.
Key facts about Consensus
- Founded Year: 2013
- Location: American Fork (United States)
- Stage: Series C
- Total Funding till date: $143M
- Employee Count: 294 as on May 31, 2026
- Investors: Sumeru Equity Partners, Frazier VC and 9 Others
- Latest Funding Round: Series C, Mar 08, 2023, $*****
- Highlight: Editors' Pick
2. Melt Organic
Platform offering plant-based butter. The company produces and sells organic spread products online through retail stores. Their flagship products are made of fruit and plant-based organic oils. They also provide recipes and tips on the website.
Key facts about Melt Organic
- Founded Year: 2008
- Location: Boise (United States)
- Stage: Series A
- Total Funding till date: $3.88M
- Employee Count: 5 as on May 31, 2026
- Investors: ventureCapital.org, Intuitive Funding and 3 Others
- Latest Funding Round: Series A, Dec 01, 2016, $*****
3. ShopHero
Shop Hero partners up with major grocery retailers like Wal-Mart, Costco, Safeway and collect all the pricing info for every in store item.
Users can shop on app or online site for groceries and instantly get pricing info on their shopping carts from multiple stores. With pricing info consumers can identify which store offers lowest price for their shopping cart, and purchase their items from that grocer. The pickup and delivery is done by a personal shopper. ShopHero mobile app uses GPS to guide driver directly to dropoff. The app tracks distance and time ensuring prompt and predictable deliveries. Customers are automatically notified by SMS as driver approaches. Delivery chargers are fully paid to the personal shopper, who typically earns up to $16 per hour.
Key facts about ShopHero
- Founded Year: 2012
- Location: Provo (United States)
- Stage: Acquired
- Total Funding till date: $115K
- Employee Count: 13 as on Apr 30, 2026
- Investors: BoomStartup Accelerator and Intuitive Funding
- Latest Funding Round: Seed, Jun 10, 2016, $*****
- Highlight: Acquired
4. ConexED
ConexED is a campus-based student engagement system. It helps students get access to support services, instructional resources, and co-curriculum opportunities. Its products include Campus Calibrate, Classrooms, and Cranium Cafe. Classrooms are virtual classroom software for hosting classes and lectures online.
Key facts about ConexED
- Founded Year: 2014
- Location: Salt Lake City (United States)
- Stage: Funding Raised
- Employee Count: 15 as on May 31, 2026
- Investors: ventureCapital.org, Intuitive Funding and 1 Other
Customer success platform empowering businesses to build lasting customer relationships. This is a B2B SaaS platform designed to help businesses proactively manage the customer lifecycle, improve customer retention, and drive revenue growth. It offers features such as customer journey management, AI and automation, customer onboarding and portals, and integrations with popular CRM, support, and communication platforms. The platform provides insights and analytics to maintain a view of customer health, track engagement, and measure success. It enables data-driven decision-making across various functions, including product, sales, marketing, and support. The goal is to deliver world-class customer experiences, gain visibility into retention and growth, and scale customer success programs. It offers features like login, pricing, subscription, and integrations.
Key facts about ClientSuccess
- Founded Year: 2014
- Location: American Fork (United States)
- Stage: Seed
- Total Funding till date: $5.75M
- Employee Count: 38 as on May 31, 2026
- Investors: Frazier VC, Cervin and 14 Others
- Latest Funding Round: Seed, Jun 30, 2021, $*****
Acquired companies in Intuitive Funding's Portfolio
2 companies from Intuitive Funding's portfolio have been acquired. The most recent acquisition was ShopHero in Jun 2021 by Dot Foods for $*****.Here are Intuitive Funding's portfolio companies that got acquired most recently:
Filter this listCompany | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Jun 04, 2021 | - | - | 7200 | |
Mar 02, 2017 | - | - | 2937 |
Team profile of Intuitive Funding
Intuitive Funding has a team of 5 members including 2 Partners and 1 Principal located in United States. Intuitive Funding's team does not sit on the board of any company as of now.Here is a list of all team members in Intuitive Funding:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | Salt Lake City | - | - | |
Partner | - | - | - | |
Principal | - | - | - |
