About Lafayette Plug and Play
Lafayette Plug and Play, an accelerator and incubator program founded in 2016, is based in Paris, France. With a presence in 12 countries, it has supported around 45 startups in sectors like Enterprise Applications, Retail. As of Aug 2026, Lafayette Plug and Play has 1 unicorn under its belt and has witnessed 12 portfolio exits. Most notable companies in
its portfolio include Blippar, Riskified and Branch. The program primarily supports Seed startups based in France. Its latest investment was a $2.36M Seed round in PricingHUB on Sep 10, 2020 along with Elaia.
Lafayette Plug and Play's List of Top Investments
Lafayette Plug and Play has a portfolio of 45 companies, one of which is a Unicorn. Their most notable investments are in PricingHUB and OneStock.Their portfolio spans across France, United States, United Kingdom and 9 more locations. They have invested in Enterprise Applications, Retail, High Tech and 11 other sectors, across stages such as Seed stage. Here is the list of top investments by Lafayette Plug and Play:
1. Blippar
Provider of web-based tool for AR content creation. Blippar offers a WebAR SDK for creating AR content. Features include real-time SLAM tracking. Also offers a no-code platform. The company also offers AR consultation. Blippar has been recognized as one of the fastest-growing companies by CNN, Forbes, etc.
Key facts about Blippar
- Founded Year: 2011
- Location: London (United Kingdom)
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $141M
- Employee Count: 52 as on Nov 29, 2025
- Investors: Qualcomm Ventures, Khazanah Nasional Berhad and 11 Others
- Latest Funding Round: Series D, Mar 23, 2021, $*****
- Highlight: Acquired

2. Riskified
AI-based payment fraud prevention solutions for e-commerce solution. It uses data analytics and machine learning algorithms to provide payment insights and enables businesses in accepting or rejecting transactions. It also employs behavioral analytics, IP geolocation, proxy detection, order linking, social media, device, and other techniques.
Key facts about Riskified
- Founded Year: 2013
- Location: New York City (United States)
- Stage: Public
- Total Funding till date: $232M
- Employee Count: 718 as on Jul 31, 2026
- Investors: HTIF, Kreos Capital and 21 Others
- Latest Funding Round: Series E, Mar 04, 2021, $*****
- Highlight: Public

3. Branch
Cloud based marketing optimization platform for deep linking. To personalise the installation experience for new users, the platform offers deep linking technologies for mobile apps. It offers open-source, plug-and-play SDKs that enable app developers to create contextual deep links that carry data through the programme installed to increase conversions and engagement. Also provides link-level install and open attribution to make marketers aware of the content and marketing campaigns. It is the tool available on the subscription-based pricing model.
Key facts about Branch
- Founded Year: 2014
- Location: Palo Alto (United States)
- Valuation: $*****
- Stage: Series F
- Total Funding till date: $667M
- Employee Count: 509 as on Jul 31, 2026
- Investors: TriplePoint Capital, Hone Capital and 36 Others
- Latest Funding Round: Series F, Feb 04, 2022, $*****
- Highlight: Editors' Pick
4. Nomagic
Developer of artificial intelligence-powered robotic solutions for warehouse automation. The company's robots streamline warehouse operations for retailers, manufacturers, and logistics companies. It offers solutions for picking, packing, sorting, and inducting items. The company's technology includes artificial intelligence, robotics, and data integrations. The robots are monitored to oversee automated workflows.
Key facts about Nomagic
- Founded Year: 2017
- Location: Warsaw (Poland)
- Annual Revenue: $1M - $10M as on Dec 31, 2024
- Stage: Series B
- Total Funding till date: $84.1M
- Employee Count: 198 as on Jul 31, 2026
- Investors: Hoxton Ventures, Almaz Capital and 19 Others
- Latest Funding Round: Series B, Jan 28, 2026, $*****
- Highlight: Editors' Pick

5. AiFi
Provider of spatial intelligence and real-time insights. It helps businesses understand physical spaces in real time by using computer vision. According to its website, it creates digital twins of settings, facilitates autonomous shopping and frictionless checkout, and operates worldwide.
Key facts about AiFi
- Founded Year: 2016
- Location: San Francisco (United States)
- Stage: Series B
- Total Funding till date: $90.7M
- Employee Count: 114 as on Jul 31, 2026
- Investors: Qualcomm Ventures, StartX and 26 Others
- Latest Funding Round: Series B, Jul 26, 2024, $*****
- Highlight: Editors' Pick
Lafayette Plug and Play's Year-on-Year Investment Trends
Its most recent first time investment was in PricingHUB.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 0 | 0 | 0 |
2025 | 0 | 0 | 0 |
2024 | 0 | 0 | 0 |
2023 | 0 | 0 | 0 |
2022 | 0 | 0 | 0 |
2021 | 0 | 0 | 0 |
2020 | 2 | 0 | 2 |
2019 | 2 | 0 | 2 |
2018 | 1 | 0 | 1 |
Lafayette Plug and Play's Investments by Stage
Lafayette Plug and Play has made 5 investments in Seed stage with an average round size of $1.86M.Lafayette Plug and Play's Investments by Sector
Lafayette Plug and Play has a diverse portfolio, with companies operating in the Enterprise Applications, Consumer, Retail, Vertical SaaS and Media & Entertainment. Notably, it has invested in 40 Enterprise (B2B) companies, 39 Tech companies, 32 Software companies and at least 18 companies focusing on Saas.Sector | No. of Investments |
|---|---|
Enterprise Applications | 4 |
Consumer | 3 |
Retail | 3 |
Vertical SaaS | 2 |
Media & Entertainment | 1 |
Others | 1 |
Note: We have considered here, only first round of investments
Lafayette Plug and Play's Investments by Geography
Lafayette Plug and Play has made most investments in France (4), followed by United Kingdom where it has made 1 investment.Country | No. of Investments |
|---|---|
France | 4 |
United Kingdom | 1 |
Note: We have considered here, only first round of investments
Lafayette Plug and Play's recent investments
Lafayette Plug and Play has not made any investment in 2026 so far.Here are the most recent investments by Lafayette Plug and Play:
Date | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Sep 10, 2020 | France | Seed | 4242 | ||
Sep 08, 2020 | France | Seed | 7068 | [+4] | |
Jul 03, 2019 | France | Seed | 8219 | [+1] | |
Mar 05, 2019 | France | Seed | 7519 | - | |
Sep 04, 2018 | United Kingdom | Seed | 2468 | - |
Unicorns in Lafayette Plug and Play's Portfolio
Lafayette Plug and Play has 1 unicorn in its portfolio - Branch. The most recent unicorn in their portfolio is Branch which became a unicorn in 2018, 8 years before Lafayette Plug and Play first invested in it.Here is a list of unicorns in Lafayette Plug and Play's portfolio:
Tracxn Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
66 | Cloud based marketing optimization platform for deep linking | 2014 | Palo Alto | Series F | ynfcoxn |
IPOs and Publicly Listed companies in Lafayette Plug and Play's Portfolio
1 of Lafayette Plug and Play's portfolio company became public - Riskified. It got listed on the New York Stock Exchange (NYSE), in Jul 2021 at marketcap of $3.31BHere are Lafayette Plug and Play's portfolio companies that went public:
Company | IPO Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Jul 29, 2021 | - | - | 6577 |
Acquired companies in Lafayette Plug and Play's Portfolio
11 companies from Lafayette Plug and Play's portfolio have been acquired. The most recent acquisition was PricingHUB in Jun 2026 by Akeneo for $*****.Here are Lafayette Plug and Play's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Jun 11, 2026 | Sep 10, 2020 | Seed | 8460 | |
May 12, 2026 | - | - | 6137 | |
Jun 21, 2023 | Sep 08, 2020 | Seed | 4370 | |
Jun 01, 2023 | - | - | 4411 | |
Nov 16, 2022 | - | - | 8146 |
Co-investors of Lafayette Plug and Play
Over the past 8 years, 10 investors have co-invested in Lafayette Plug and Play's portfolio companies. This includes funds and angels.
- Top Co-investors of Lafayette Plug and Play: 8 investors entered a company along with Lafayette Plug and Play. These include investors like Elaia (1 company).
- Invested after Lafayette Plug and Play: Silverfleet Capital (1 company) and Summit Partners (1 company) are the investors which have invested in Lafayette Plug and Play's portfolio after their investments.
Recent News related to Lafayette Plug and Play
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Pricing HUB raises 2 million euros to optimize retailer marginsFrenchWeb•Sep 10, 2020•PricingHUB, Elaia, Lafayette Plug and Play
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Breuninger becomes partner of Lafayette Plug and PlayFashionUnited•Dec 12, 2019•E Breuninger, Lafayette Plug and Play
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French fintech startup Joko raises €1.6 million to transform credit cards into loyalty cards with its PSD2 integrationEU-Startups•Jul 03, 2019•Joko, PAR Technology Corp, Axeleo, Lafayette Plug and Play and 1 other
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Persado Selected for Lafayette Plug and Play’s Technology AcceleratorBusiness Wire•Mar 20, 2019•Persado, Lafayette Plug and Play
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Richemont partners up with Galeries Lafayette’s startup accelerator programFashionunited World Wide•Oct 18, 2018•Richemont, Lafayette Plug and Play
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Nuggets picked for Lafayette Plug and Play business acceleratorRetail Technology Innovation Hub•Sep 05, 2018•Lafayette Plug and Play, Nuggets
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Lagardère looks to “boost innovation”Dfnionline•Apr 03, 2018•Lagardere Travel Retail, Lafayette Plug and Play
