When was Persado founded?

Persado was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Where is Persado located?

Persado is headquartered in New York City, United States. It is registered at New York, New York.

Who is the current CEO of Persado?

Alex Vratskides and Moray Maclennan s of Persado. Moray Maclennan has also founded 2 companies.

How many employees does Persado have?

As of May 31, 2026, the latest employee count at Persado is 257.

Is Persado a funded company?

Persado is a funded company, having raised a total of $66M across 4 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Feb 13, 2013.

When was the latest funding round of Persado?

Persado's latest funding was a $***** Conventional Debt round on Oct 24, 2017, with participation from 1 investor. Its primary sector is Generative AI. In United States, the Generative AI sector has seen $254B in funding in 2026 to date.

Where does Persado rank among its competitors?

Persado ranks 2nd amongst 6 active competitors, of which 2 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Largo, which secured $7.5M in Feb, 2025.

Who are the top competitors of Persado?

Persado's top competitors include Vobile, Largo and Narrative Science. Among them, Largo secured the most recent funding round in February, 2025.

Persado - 2026 Company Profile, Team, Funding & Competitors

Persado is a series C company based in New York City (United States), founded in 2012 by Alex Vratskides, Moray Maclennan and Guy Krief. It operates as a Provider of AI-enabled marketing optimization solutions. Persado has raised $66M in funding from investors like Goldman Sachs, Bain Capital Ventures and StarVest Partners. The company has 6 active competitors, including 2 funded and 2 that have exited. Its top competitors include companies like Vobile, Largo and Narrative Science.

Company Details

Provider of AI-enabled marketing optimization solutions. It uses semantic and statistical algorithms to map marketing language and engineer the absolute best online marketing messages. It integrates with customer’s CRM, content, and advertising platforms. It caters to healthcare, finance, retail, travel, and telecommunication industries.

Website: www.persado.com/
Social
Registered Address: New York, New York

Key Metrics

Founded Year

2012

Location

New York City, United States

Stage

Series C

Total Funding

$66M in 4 rounds

Latest Funding Round

Conventional Debt, Oct 24, 2017, $*****

Investors

Goldman Sachs & 14 more

Ranked

2^nd among 6 active competitors

Employee Count

257 as on May 31, 2026

Similar Companies

Vercel & 1438 more

View Persado's full profile

Persado is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
PERSADO INC. CIN: 80-0725748 , United States, Active	May 16, 2011	-	145 (As on Dec 31, 2023)	-
PERSADO INC. CIN: 32059098064 , United States, Active	Jan 31, 2020	-	-	-
PERSADO, INC. CIN: 800725748 , United States, Active	Dec 31, 1999	-	91 (As on Dec 31, 2024)	-

Persado has raised a total funding of $66M over 4 rounds. Its first funding round was on Feb 13, 2013. Its latest funding round was a Conventional Debt round on Oct 24, 2017 for $*****. 1 investor participated in its latest round. Persado has 15 institutional investors.

Here is the list of recent funding rounds of Persado:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 24, 2017	9004906	Conventional Debt	8730781	6100188	4252595	5789097
Apr 05, 2016	5420041	Series C	8779637	5127982	5573382	Bain Capital Ventures & 3 more
Jan 22, 2015	5848284	Series B	5568796	1058258	StarVest Partners	Bain Capital Ventures & 2 more

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View details of Persado's funding rounds and investors

The founders of Persado are Alex Vratskides, Moray Maclennan and Guy Krief. Moray Maclennan and Alex Vratskides are the CEOs of Persado.

Here are the details of Persado's key team members:

Alex Vratskides: Co-Founder & CEO of Persado and founder of 1 other company. They serve on the board of 1 company.
Contact Info: 1 email address
Moray Maclennan: Founder & CEO of Persado.
Contact Info: 1 email address
Guy Krief: Former Co-Founder of Persado.
Contact Info: 1 email address

View details of Persado's Founder profiles and Board Members

Persado's employee count trend

Persado has 257 employees as of May 26. Here is Persado's employee count trend over the years:

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Top competitors of Persado include Vobile, Largo and Narrative Science. Here is the list of Top 10 competitors of Persado, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Vobile 2005, Santa Clara (United States), Public	Platform offering film rights management solutions	$28.8M	EDBI, Shanghai Ivy Capital & 8 others	64/100
2nd	Persado 2012, New York City (United States), Series C	Provider of AI-enabled marketing optimization solutions	$66M	American Express Ventures, Omega Venture Partners ... & 13 others	58/100
3rd	Largo 2020, Ecublens (Switzerland), Series A	Provider of AI-based content analysis solution	$8.06M	Swiss ICT Investor Club, DAA Capital Partners ... & 11 others	55/100
4th	Narrative Science 2010, Chicago (United States), Acquired	Provider of an AI-based content creation solution	$47.5M	Sapphire Ventures, Jump Capital & 6 others	50/100
5th	Opentopic 2010, New York City (United States), Deadpooled	Content marketing suite	$825K	TGV, Innovative Data Ventures	35/100
6th	Ivitec 2006, Hamburg (Germany), Unfunded	Cloud based automated video recognition software	-	-	27/100
7th	Emotion Wave 2013, Seoul (South Korea), Unfunded	Developer of AI-based creator platform, digital human, and music platforms	-	-	19/100