When was Persado founded?

Persado was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Where is Persado located?

Persado is headquartered in New York City, United States. It is registered at New York, New York.

Who is the current CEO of Persado?

Alex Vratskides and Moray Maclennan s of Persado. Moray Maclennan has also founded 2 companies.

How many employees does Persado have?

As of Feb 28, 2026, the latest employee count at Persado is 264.

Is Persado a funded company?

Persado is a funded company, having raised a total of $66M across 4 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Feb 13, 2013.

When was the latest funding round of Persado?

Persado's latest funding was a $***** Conventional Debt round on Oct 24, 2017, with participation from 1 investor.

Where does Persado rank among its competitors?

Persado ranks 2nd amongst 7 active competitors, of which 2 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Largo, which secured $7.5M in Feb, 2025.

Who are the top competitors of Persado?

Persado's top competitors include Vobile, Largo and Narrative Science. Among them, Largo secured the most recent funding round in February, 2025.

Persado - 2026 Company Profile, Team, Funding & Competitors

Company Details

Provider of AI-enabled marketing optimization solutions. It uses semantic and statistical algorithms to map marketing language and engineer the absolute best online marketing messages. It integrates with customer’s CRM, content, and advertising platforms. It caters to healthcare, finance, retail, travel, and telecommunication industries.

Website: www.persado.com/
Social
Registered Address: New York, New York

Key Metrics

Founded Year

2012

Location

New York City, United States

Stage

Series C

Total Funding

$66M in 4 rounds

Latest Funding Round

Conventional Debt, Oct 24, 2017, $*****

Investors

Goldman Sachs & 14 more

Ranked

2^nd among 7 active competitors

Employee Count

264 as on Feb 28, 2026

Similar Companies

Vercel & 1454 more

View Persado's full profile

Persado is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
PERSADO INC. CIN: 80-0725748 , United States, Active	May 16, 2011	-	145 (As on Dec 31, 2023)	-
PERSADO INC. CIN: 32059098064 , United States, Active	Jan 31, 2020	-	-	-
PERSADO, INC. CIN: 800725748 , United States, Active	Dec 31, 1999	-	91 (As on Dec 31, 2024)	-

Persado has raised a total funding of $66M over 4 rounds. Its first funding round was on Feb 13, 2013. Its latest funding round was a Conventional Debt round on Oct 24, 2017 for $*****. 1 investor participated in its latest round. Persado has 15 institutional investors.

Here is the list of recent funding rounds of Persado:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 24, 2017	9867107	Conventional Debt	8065940	3049526	4994857	1432613
Apr 05, 2016	8922693	Series C	3194212	4294007	1225845	Bain Capital Ventures & 3 more
Jan 22, 2015	5465888	Series B	3441412	9528663	StarVest Partners	Bain Capital Ventures & 2 more

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View details of Persado's funding rounds and investors

The founders of Persado are Alex Vratskides, Assaf Baciu, Moray Maclennan and Guy Krief. Moray Maclennan and Alex Vratskides are the CEOs of Persado.

Here are the details of Persado's key team members:

Alex Vratskides: Co-Founder & CEO of Persado and founder of 1 other company. They serve on the board of 1 company.
Contact Info: 1 email address
Assaf Baciu: President and co-founder of Persado. They are also an angel investor in 1 startup.
Contact Info: 1 email address
Moray Maclennan: Founder & CEO of Persado.
Contact Info: 1 email address
Guy Krief: Former Co-Founder of Persado.
Contact Info: 1 email address

View details of Persado's Founder profiles and Board Members

Persado's employee count trend

Persado has 264 employees as of Feb 26. Here is Persado's employee count trend over the years:

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Top competitors of Persado include Vobile, Largo and Narrative Science. Here is the list of Top 10 competitors of Persado, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Vobile 2005, Santa Clara (United States), Public	Platform offering film rights management solutions	$28.8M	Shanghai Ivy Capital, EDBI & 8 others	69/100
2nd	Persado 2012, New York City (United States), Series C	Provider of AI-enabled marketing optimization solutions	$66M	American Express Ventures, Goldman Sachs ... & 13 others	70/100
3rd	Largo 2020, Ecublens (Switzerland), Series A	Provider of AI-based content analysis solution	$8.06M	Swiss ICT Investor Club, DAA Capital Partners ... & 11 others	52/100
4th	Narrative Science 2010, Chicago (United States), Acquired	Provider of an AI-based content creation solution	$47.5M	Sapphire Ventures, Jump Capital & 6 others	47/100
5th	Opentopic 2010, New York City (United States), Deadpooled	Content marketing suite	$825K	TGV, Innovative Data Ventures	35/100
6th	Ivitec 2006, Hamburg (Germany), Unfunded	Cloud based automated video recognition software	-	-	26/100
7th	Emotion Wave 2013, Seoul (South Korea), Unfunded	Developer of AI-based creator platform, digital human, and music platforms	-	-	19/100
8th	Creao Wan Chai (China), Unfunded	Provider of a platform to build, deploy, and improve autonomous AI agent workflows	-	-	16/100