About Octopus Labs
Octopus Labs, an accelerator and incubator program founded in 2016, is based in London, United Kingdom. With a presence in 2 countries, it has supported around 5 startups in sectors like FinTech, Enterprise Applications. As of Apr 2026, Octopus Labs has witnessed 2 portfolio exits. Most notable companies in
its portfolio include Freetrade, CityFALCON and AdviceFront. The program primarily supports Seed startups based in United Kingdom. Its latest investment was a $265K Seed round in CityFALCON on Sep 30, 2016.
Key Metrics
Founded Year
2016
Location
London, United Kingdom
Portfolio Companies
Sectors of Investment
Stages of Investment
Seed
Locations of Investment
Octopus Labs' List of All Investments
Octopus Labs has a portfolio of 5 companies. Their most notable investments are in CityFALCON and AdviceFront.Their portfolio spans across United Kingdom and Laos. They have invested in FinTech, Enterprise Applications, Media & Entertainment, across Seed stage. Here is the list of all investments by Octopus Labs:1. Freetrade
App-based stock market trading platform. It allows users to invest in shares, ETFs, SIPs, and investment trusts. It also offers investments in fractional shares and tax-efficient pension savings. Its application is available for Android and iOS platforms.
Key facts about Freetrade
- Founded Year: 2015
- Location: London (United Kingdom)
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $165M
- Employee Count: 246 as on Mar 31, 2026
- Investors: L Catterton, Left Lane and 79 Others
- Latest Funding Round: Series C, Jun 26, 2023, $*****
- Highlight: Acquired

2. CityFALCON
AI-powered financial news and content platform. The platform offers personalized push notifications and API integration for market news, sentiment analysis, and more. It transforms unstructured financial content into structured data, generates analytics, extracts insights, and delivers personalised data to users and clients via web, mobile, API, voice, and chatbot platforms.
Key facts about CityFALCON
- Founded Year: 2014
- Location: London (United Kingdom)
- Valuation: $*****
- Stage: Seed
- Total Funding till date: $5.37M
- Employee Count: 26 as on Mar 31, 2026
- Investors: Swiss ICT Investor Club, Octopus Labs and 49 Others
- Latest Funding Round: Seed, Mar 28, 2022, $*****
- Highlight: Editors' Pick
3. AdviceFront
Advicefront is a robo advisor and productivity tool for financial advisors. It provides tools to automate the client onboarding process and manage all the recurring payments on the platform. Provides an online portal for connecting with investors, document management, e-signatures, flexible payment & direct debit solutions to assist users.
Key facts about AdviceFront
- Founded Year: 2013
- Location: London (United Kingdom)
- Stage: Series A
- Total Funding till date: $1.9M
- Employee Count: 5 as on Mar 31, 2026
- Investors: Faber, Craigie Capital and 7 Others
- Latest Funding Round: Series A, Jun 04, 2018, $*****
- Highlight: Editors' Pick
4. Squirrel
Squirrel is a personal financial management app. It offers the Squirrel account, a Barclays-held account that splits the user's salary into multiple categories such as bills, savings, a weekly allowance to spend, etc. Users can create personalized savings goals and track the progress of their savings goals. The app is available for iOS and Android platforms.
Key facts about Squirrel
- Founded Year: 2014
- Location: London (United Kingdom)
- Stage: Deadpooled
- Total Funding till date: $1.31M
- Employee Count: 4 as on Sep 30, 2018
- Investors: Techstars, Kima Ventures and 4 Others
- Latest Funding Round: Seed, Dec 11, 2017, $*****
5. Moola
Moola provide a set of apps for saving and investing. In stealth mode as in January 2016.
Key facts about Moola
- Founded Year: 2015
- Location: Laos
- Stage: Acquired
- Employee Count: 1 as on Dec 31, 2019
- Investors: Run Capital, Odysseus Investments and 1 Other
- Highlight: Acquired
Octopus Labs' Investments by Stage
Octopus Labs has made 2 investments in Seed stage with an average round size of $265K.Octopus Labs' Investments by Sector
Octopus Labs has a diverse portfolio, with companies operating in the FinTech, Enterprise Applications and Media & Entertainment. Notably, it has invested in 5 Tech companies, 4 Consumer (B2C) companies, 4 Software companies and at least 1 company focusing on Enterprise (B2B).Sector | No. of Investments |
|---|---|
FinTech | 2 |
Enterprise Applications | 1 |
Media & Entertainment | 1 |
Note: We have considered here, only first round of investments
Octopus Labs' Investments by Geography
Octopus Labs has made most investments in United Kingdom (2).Octopus Labs' recent investments
Octopus Labs has not made any investment in 2026 so far.Here are the most recent investments by Octopus Labs:
Date | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Sep 30, 2016 | United Kingdom | Seed | 1422 | - | |
Sep 30, 2016 | United Kingdom | Seed | 2653 | - |
Acquired companies in Octopus Labs' Portfolio
2 companies from Octopus Labs' portfolio have been acquired. The most recent acquisition were Freetrade in Jan 2025 by IG for $196M.Here are Octopus Labs' portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Jan 16, 2025 | - | - | 7437 | |
Jul 19, 2018 | - | - | 6274 |
Co-investors of Octopus Labs
Over the past 10 years, 8 investors have co-invested in Octopus Labs's portfolio companies. This includes funds and angels.
- Invested before Octopus Labs: hatch.io has invested before Octopus Labs.
- Invested after Octopus Labs: A total of 7 investors have invested in Octopus Labs's portfolio after their investments. Top Investors include The Holt Xchange (1 company) and eToro (1 company).
Recent News related to Octopus Labs
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Octopus Labs Celebrates Accelerator Program’s Five Fintech StartupsCrowdfund Insider•Feb 10, 2017•Octopus Labs