About Ooga Labs
Ooga Labs, an accelerator and incubator program founded in 2000, is based in San Francisco, United States. With a presence in 1 country, it has supported around 19 startups in sectors like Consumer, Enterprise Applications. As of Jan 2026, Ooga Labs has 1 unicorn under its belt and has witnessed 12 portfolio exits. Most notable companies in
its portfolio include DoorDash, Life360 and HoneyBook. The program primarily supports Series A startups based in United States. Its latest investment was a $10M Series A round in HoneyBook on Sep 23, 2014, which also saw participation from Aleph and Hillsven.
Key Metrics
Founded Year
2000
Location
San Francisco, United States
Sectors of Investment
Stages of Investment
Series A & Seed
Locations of Investment
Unicorn in Portfolio
Ooga Labs' List of Top Investments
Ooga Labs has a portfolio of 19 companies, one of which is a Unicorn. Their most notable investments are in HoneyBook and BranchOut.Their portfolio spans across and United States. They have invested in Consumer, Enterprise Applications, Media & Entertainment and 8 other sectors, across stages such as Series A, Seed stages. Here is the list of top investments by Ooga Labs:1. DoorDash
Platform facilitating fast, same-day delivery of food, grocery and retail essentials from local stores and restaurants to consumers. The platform allows customers to discover local, on-demand delivery or pickup from restaurants, nearby grocery stores. The application is available on the iOS and Android platforms.
Key facts about DoorDash
- Founded Year: 2013
- Location: San Francisco (United States)
- Annual Revenue: $10.7B as on Dec 31, 2024
- Stage: Public
- Total Funding till date: $2.5B
- Employee Count: 23,700 as on Dec 31, 2024
- Investors: T. Rowe Price, Founders Circle Capital and 52 Others
- Latest Funding Round: Series H, Jun 18, 2020, $*****
- Highlight: Public
2. Life360
Mobile app connecting family members and close friends. It enables users to view the location of their family members on a map, communicate with them, and receive alerts. Users can organise their friends by creating circles. The application offers real-time GPS tracking and driving info of the family members. It also provides a paid premium version with additional features. The app is available for Android and iOS.
Key facts about Life360
- Founded Year: 2008
- Location: San Francisco (United States)
- Annual Revenue: $371M as on Dec 31, 2024
- Stage: Public
- Total Funding till date: $89.7M
- Employee Count: 383 as on Dec 31, 2023
- Investors: Notable Capital, Bullpen Capital and 44 Others
- Latest Funding Round: Post IPO, Jun 05, 2025, $*****
- Highlight: Public

3. HoneyBook
Client workflow process automation software. It offers client workflow process automation software for automating and managing business processes. Its features include customizable workflows, legit online signatures, project tracking, automated appointment requests, automated follow-ups, automated payment reminders, and automated task reminders based on projects. The app is available on Google Play Store and Apple App Store. It offers a subscription-based pricing model. Live Oak Films, The Perfect Posey, and Forever Taeken are part of its clientele.
Key facts about HoneyBook
- Founded Year: 2013
- Location: San Francisco (United States)
- Valuation: $*****
- Stage: Series E
- Total Funding till date: $479M
- Investors: Section Partners, Annox Capital and 37 Others
- Latest Funding Round: Series E, Nov 03, 2021, $*****
- Highlight: Editors' Pick

4. LiveRamp
Consumer and audience intelligence data platform. The platform enables companies to use offline customer data for online advertising. It is a data collaboration platform that enables businesses to connect, unify, control, and activate data across different channels and devices and reach audiences on screen, analyze insights, and configure identity strategies to deliver to manage customer experiences.
Key facts about LiveRamp
- Founded Year: 2011
- Location: San Francisco (United States)
- Annual Revenue: $746M as on Mar 31, 2025
- Stage: Acquired
- Total Funding till date: $1M
- Employee Count: 95 as on Dec 31, 2022
- Investors: Industry Ventures, Western Technology Investment and 9 Others
- Latest Funding Round: Seed, Dec 31, 2013, $*****
- Highlight: Acquired
5. Flickr
Online photography community empowering photographers with tools, inspiration, and connection. It is a platform dedicated to elevating photography's artistry and impact. It provides a space for photographers to store, organize, curate, and showcase their work. The platform fosters a community where members can find inspiration, receive feedback, and explore diverse photographic styles. It offers tools for co-creation, teaching, learning, and growth. It is committed to providing a thriving and easy-to-use home for photography, promoting connection and sharing within the photography world. It offers features like login, sign-up, and a pro subscription.
Key facts about Flickr
- Founded Year: 2004
- Location: United States
- Stage: Acquired
- Employee Count: 11 - 50 as on Jul 01, 2024
- Investors: NFX, Edventure Holdings and 2 Others
- Latest Funding Round: Seed, Jun 01, 2004, $*****
- Highlight: Acquired
Ooga Labs' Investments by Stage
Ooga Labs has made 2 investments in Series A stage with an average round size of $8M and 1 investment in Seed stage with an average round size of $2.5M.Stage of entry | No. of Investments |
|---|---|
Series A | 2 |
Seed | 1 |
Note: We have considered here, only first round of investments
Ooga Labs' Investments by Sector
Ooga Labs has a diverse portfolio, with companies operating in the Enterprise Applications, Consumer, Gig Economy and Vertical SaaS. Notably, it has invested in 18 Tech companies, 14 Consumer (B2C) companies, 10 Software companies and at least 7 companies focusing on Enterprise (B2B).Sector | No. of Investments |
|---|---|
Enterprise Applications | 3 |
Consumer | 1 |
Gig Economy | 1 |
Vertical SaaS | 1 |
Note: We have considered here, only first round of investments
Ooga Labs' Investments by Geography
Ooga Labs has made most investments in United States (3).Ooga Labs' recent investments
Ooga Labs has not made any investment in 2026 so far.Here are the most recent investments by Ooga Labs:
Date | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Sep 23, 2014 | United States | Series A | 3718 | [+7] | |
Jan 16, 2012 | United States | Seed | 3557 | [+14] | |
Sep 15, 2010 | United States | Series A | 3877 | [+2] |
Unicorns in Ooga Labs' Portfolio
Ooga Labs has 1 unicorn in its portfolio - HoneyBook. The most recent unicorn in their portfolio is HoneyBook which became a unicorn in 2021, 6 years after Ooga Labs first invested in it.Here is a list of unicorns in Ooga Labs' portfolio:
Tracxn Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
74 | Client workflow process automation software | 2013 | San Francisco | Series E | ttwyfml |
IPOs and Publicly Listed companies in Ooga Labs' Portfolio
2 of Ooga Labs' portfolio companies have become public. DoorDash got listed on the New York Stock Exchange (NYSE), in Dec 2020 at marketcap of $32.4B and Life360 got listed on the Australian Securities Exchange (ASX) at marketcap of $71.9M.Here are Ooga Labs' portfolio companies that went public:
Company | IPO Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Dec 09, 2020 | - | - | 2017 | |
May 10, 2019 | - | - | 4270 |
Acquired companies in Ooga Labs' Portfolio
10 companies from Ooga Labs' portfolio have been acquired. The most recent acquisition was Flickr in Apr 2018 by SmugMug for $*****.Here are Ooga Labs' portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Apr 20, 2018 | - | - | 1688 | |
Sep 09, 2015 | - | - | 5520 | |
Apr 24, 2015 | - | - | 1488 | |
Nov 18, 2014 | Sep 15, 2010 | Series A | 6238 | |
May 14, 2014 | - | - | 7762 |
Co-investors of Ooga Labs
Over the past 16 years, 47 investors have co-invested in Ooga Labs's portfolio companies. This includes funds and angels.
- Top Co-investors of Ooga Labs: 26 investors entered a company along with Ooga Labs. These include investors like Aleph (1 company).
- Invested after Ooga Labs: A total of 21 investors have invested in Ooga Labs's portfolio after their investments. Top Investors include Norwest (1 company) and Durable Capital Partners (1 company).
Recent News related to Ooga Labs
•
NFX Guild’s James Currier’s journey from baiting hooks to baiting big dealsTechCrunch+•Sep 01, 2016•NFX, Monster, Ooga Labs
•
Aleph VC leads $10 mln round for HoneyBookPE Hub•Sep 22, 2014•HoneyBook, Ooga Labs, Aleph, Hillsven and 6 others
•
HoneyBook Vows to Help Wedding Planners, Vendors With $10M Series A - Venture Capital Dispatch - WSJThe Wall Street Journal•Sep 22, 2014•HoneyBook, Ooga Labs, Aleph, Hillsven and 6 others
•
Pando Raises $1.2M in Series A Funding |FinSMEsFinSMEs•Feb 18, 2014•Pando, Accel, Founders Fund, Base Ventures and 8 others
•
Investors spend $2M on Wanelo, a social store that looks a lot like Pinterest | VentureBeatVentureBeat•Jun 06, 2012•Floodgate, First Round Capital, Forerunner Ventures, Ooga Labs and 1 other
