About SKU
SKU, an accelerator and incubator program founded in 2011, is based in Austin, United States. With a presence in 2 countries, it has supported around 106 startups in sectors like Consumer Goods, Food and Agriculture. As of Jul 2026, SKU has witnessed 6 portfolio exits. Most notable companies in
its portfolio include Siete Family Foods, Austin Eastciders and DUDE Wipes. The program is backed by a team of 20 people who primarily support Seed startups based in United States. Its latest investment was a $20K Seed round in Beyond the Equator on Jan 26, 2022.
Key Metrics
Founded Year
2011
Location
Austin, United States
Portfolio Companies
Sectors of Investment
Stages of Investment
Seed & Unattributed
Locations of Investment
SKU's List of Top Investments
SKU has a portfolio of 106 companies. Their most notable investments include Siete Family Foods and Austin Eastciders.Their portfolio spans across United States and Iran. They have invested in Consumer Goods, Food and Agriculture, Healthcare and 6 other sectors, across stages such as Seed, Unattributed stages. Here is the list of top investments by SKU:Mexican-American food brand crafting heritage-inspired foods with thoughtfully selected ingredients to bring people together. Rooted in family, the company creates delicious, culture-rich foods perfect for sharing. They offer a range of products, including grain-free tortillas, tortilla chips, taco seasoning, and sauces, all made with carefully chosen ingredients. The brand fosters a strong sense of community, encouraging connection and sharing through recipes and gatherings. They aim to celebrate culture and honor heritage by making vibrant, authentic food accessible to everyone. The company emphasizes inclusivity and the belief that "Juntos es Mejor" (together is better), promoting a family-first approach and valuing diverse perspectives. They provide recipes and a store locator to enhance the customer experience.
Key facts about Siete Family Foods
- Founded Year: 2014
- Location: Austin (United States)
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $90M
- Employee Count: 152 as on May 31, 2026
- Investors: Stripes, Asto Consumer Partners and 3 Others
- Latest Funding Round: Series B, Feb 04, 2019, $*****
- Highlight: Acquired
Producer of hard cider and spiked agua frescas. The company offers a variety of cider flavors, including original dry, blood orange, pineapple, and others, along with a line of fruit-forward spiked agua frescas. Products are available for online ordering and direct-to-consumer shipping. The company's cider is made with real fruit and focuses on bold flavors. The spiked agua frescas are inspired by traditional recipes.
Key facts about Austin Eastciders
- Founded Year: 2013
- Location: Austin (United States)
- Stage: Acquired
- Total Funding till date: $21.9M
- Employee Count: 64 as on Dec 31, 2017
- Investors: Asto Consumer Partners, mark vc and 6 Others
- Latest Funding Round: Series A, Dec 21, 2022, $*****
- Highlight: Acquired
3. DUDE Wipes
Online platform offering personal hygiene wipes for men. The company claims to provide flushable wipes with soothing aloe and vitamin E ingredients. The company claims that all its products are made of plant based and eco-friendly materials.
Key facts about DUDE Wipes
- Founded Year: 2011
- Location: Chicago (United States)
- Stage: Seed
- Employee Count: 120 as on May 31, 2026
- Investors: TSG Consumer Partners, SKU and 1 Other
- Latest Funding Round: Seed, Jun 24, 2025, $*****
4. Verb
Salon-quality hair care and styling products for all hair types. They offer a range of clean, vegan, and cruelty-free hair solutions designed to celebrate individuality and empower confidence. Their stylist-inspired products cater to diverse hair needs, from weightless formulas for fine hair to hydrating solutions for dry hair and volumizing products for flat hair. They also provide specialized collections for curl definition, glossy shine, bonding repair, and purple toning. With a focus on accessibility, they offer salon-quality haircare at a simple price, ensuring everyone can achieve their unique hair goals. They are committed to sustainability, using eco-friendly ingredients and recycled packaging. The website offers features like a hair quiz, cart, login, rewards program, and email sign-up.
Key facts about Verb
- Founded Year: 2010
- Location: New York City (United States)
- Stage: Seed
- Total Funding till date: $445K
- Employee Count: 39 as on May 31, 2026
- Investors: Stage One Capital and SKU
- Latest Funding Round: Seed, Jul 31, 2012, $*****
SKU's Year-on-Year Investment Trends
SKU has invested in 106 companies over the last 11 years, with an average of 1 new investment annually in the last 10 years. Its most recent first time investment was in Beyond the Equator.SKU's Investments by Stage
SKU has made 13 investments in Seed stage with an average round size of $19.3K and 1 investment in Unattributed stage.Stage of entry | No. of Investments |
|---|---|
Seed | 13 |
Unattributed | 1 |
Note: We have considered here, only first round of investments
SKU's Investments by Sector
SKU has a diverse portfolio, with companies operating in the Consumer Goods, Food and Agriculture, Retail, Consumer and HealthTech. Notably, it has invested in 43 Consumer (B2C) companies, 30 Tech companies, 9 Enterprise (B2B) companies and at least 8 companies focusing on Software.Sector | No. of Investments |
|---|---|
Consumer Goods | 12 |
Food and Agriculture | 11 |
Retail | 8 |
Consumer | 2 |
HealthTech | 1 |
Note: We have considered here, only first round of investments
SKU's Investments by Geography
SKU has made most investments in United States (14).SKU's recent investments
SKU has not made any investment in 2026 so far.Here are the most recent investments by SKU:
Date | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Jan 26, 2022 | United States | Seed | 6635 | - | |
Jan 26, 2022 | United States | Seed | 7230 | - | |
Jan 26, 2022 | United States | Seed | 2260 | - | |
Jan 26, 2022 | United States | Seed | 7842 | - | |
Jan 26, 2022 | United States | Seed | 9026 | - |
Acquired companies in SKU's Portfolio
6 companies from SKU's portfolio have been acquired. The most recent acquisition was Aura Bora in Feb 2025 by Nextinnatural for $*****.Here are SKU's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Feb 19, 2025 | - | - | 3497 | |
Oct 02, 2024 | - | - | 1608 | |
Nov 02, 2023 | - | - | 4315 | |
Mar 03, 2023 | - | - | 3448 | |
Oct 01, 2020 | Apr 05, 2015 | Unattributed | 3152 |
Team profile of SKU
SKU has a team of 20 members including 7 Partners and 9 Principals located in United States and United Kingdom. SKU's team does not sit on the board of any company as of now.Here is a list of top team members in SKU:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | Austin | - | ||
Partner | Austin | - | ||
Partner | Austin | - | ||
Partner | - | - | ||
Partner | Austin | - | ||
Partner | Austin | - | ||
Partner | Seattle | - | ||
Principal | Austin | - | ||
Principal | Austin | - | ||
Principal | Austin | - |
Recent News related to SKU
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Realme Buds Air 5 Pro To Launch Alongside Realme 11 5G Series On August 23 In IndiaGizmochina•Aug 16, 2023•SKU
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SKU Accelerator Announces Innovative Startups for Two Upcoming Cohorts in Austin and AtlantaBevNET.com•Jan 27, 2022•SKU
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SKU Selects Seven Startups for its 9th Cohort in Austinsiliconhillsnews.com•Jan 17, 2021•SKU, Agua Bonita, American Provenance, BeeFree and 4 others
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Gathered Foods, Makers of Good Catch Plant-Based Seafood, Appoints Christine Mei as New Chief Executive OfficerPerishableNews.com•Jul 23, 2020•Gathered Foods, Contact Philips, Philips, SKU
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WeWork and Sku Team Up to Launch WeWork Food Labs in Austinsiliconhillsnews.com•Dec 19, 2019•WeWork, SKU
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SKU founder steps down from top job at consumer packaged goods accelerator The Business Journals•Dec 11, 2017•SKU
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Xconomy: Renamed SKU, Consumer Goods Accelerator Announces New Startup ClassXconomy•Apr 02, 2015•, SKU
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