About Social Roots
Social Roots is an accelerator and incubator program based in Solferino, Italy. With a presence in 4 countries, it has supported around 5 startups in sectors like Food and Agriculture Tech, Consumer. Most notable companies in
its portfolio include Inspira Farms, Marchesi Frescobaldi and Green Spirit Farms. The program primarily supports startups based in Italy, Rwanda.
Key Metrics
Social Roots' List of All Investments
Social Roots has a portfolio of 5 companies. Their most notable investments include Inspira Farms and Marchesi Frescobaldi.Their portfolio spans across Italy, Rwanda, United Kingdom and 1 more locations. They have invested in Food and Agriculture Tech, Consumer, Retail. Here is the list of all investments by Social Roots:Cold chain solutions provider for fresh produce in emerging markets. Designs, develops, installs, services, and finances precooling and cold chain technology. Offers cooling solutions for fresh fruit & vegetables, flowers, and animal protein supply chains in Africa and other emerging markets. Provides agribusinesses, exporters, 3PL, and food distributors with cooling solutions to handle their perishable products, significantly cutting energy costs and reducing food losses. Solutions include cold rooms, precooling systems, packhouses, long-term storage, freezer storage, and slaughterhouses. Caters to industries like fruits, vegetables, flowers, potato & onions, and animal protein. Offers temperature-controlled warehousing. Provides value-added IoT solutions for real-time data monitoring. Focuses on efficient, safer, sustainable, and connected cold chains. Offers financing options and after-sales services.
Key facts about Inspira Farms
Producer of Tuscan wines and gourmet cuisine. It cultivates diverse terroirs, resulting in wines reflecting unique soil and climate characteristics. The company's winemaking process emphasizes respect for tradition and terroir. A gourmet experience is offered, pairing traditional Tuscan cuisine with estate wines. High-quality extra virgin olive oil is also produced, showcasing the region's agricultural bounty.
Key facts about Marchesi Frescobaldi
- Founded Year: 1300
- Location: Florence (Italy)
- Stage: Funding Raised
- Employee Count: 1 as on Jul 01, 2024
- Investors: Social Roots
Green Spirit Farms is an integrated business that has developed two vertical farms:One in New Buffalo and one in Detroit. It uses hydroponic farming in its farms. It produces green vegetables in these farms and supplies the same to local markets and restaurants. It has also formed a partnership in the United Kingdom to develop the vertical hydroponic farms.
Key facts about Green Spirit Farms
- Founded Year: 2011
- Location: New Buffalo (United States)
- Stage: Deadpooled
- Total Funding till date: $300K
- Employee Count: 5 as on Sep 30, 2026
- Investors: Karlani Capital and Social Roots
- Latest Funding Round: Seed, Apr 04, 2013, $*****
4. KZ Noir
KZ Noir is a fully-integrated Rwandan specialty coffee company that owns and operates eight coffee washing stations across three subsidiary companies, Caferwa, Karengera Coffee and Socor. IT exports fully and semi washed green coffee and has two roasted coffee brands. It sources its coffee from over 10,000 smallholder coffee farmers in Rwanda and markets its coffee across the globe, selling to blue chip buyers such as Starbucks, Sustainable Harvest, Mercanta, Stumptown etc.
Key facts about KZ Noir
- Founded Year: 2011
- Location: Kigali (Rwanda)
- Stage: Funding Raised
- Employee Count: 1 as on Aug 31, 2026
- Investors: Acumen, Grassroots Business Fund and 2 Others
Azieda Agricola Fratelli Lapietra engages in high density soilless cultivation using hydroponics in greenhouses. Cultivates crops for varieties of tomato and cucumber.
Key facts about Azienda Agricola Fratelli Lapietra
- Founded Year: 1996
- Location: Monopoli (Italy)
- Stage: Funding Raised
- Employee Count: 26 as on Sep 30, 2026
- Investors: Social Roots