How many acquisitions has GfK made so far?

GfK has completed 12 acquisitions so far, with an average acquisition amount of $58M.

Which countries does GfK usually acquire in?

GfK has made acquisitions in 8 countries with the most activity in United States and Sweden.

In which year did GfK make the most acquisitions?

GfK was most active in 2015, with 2 acquisitions completed in that year.

List of 12 Acquisitions by GfK (Apr 2026)

GfK has completed 12 acquisitions. Peak acquisition years, each with 2 acquisitions, include 2015, 2014, and 2012. Acquisition activity has spanned 8 countries, including United States (4), Sweden (2), and Australia (1), and 9 sectors, notably MarketingTech (3), E-Commerce Enablers (1), and In Store Retail Tech (1). No acquisitions have been completed in the current calendar year. The most recent acquisition was Netquest, an online survey building tool for market research firms founded in 2001 and located in Barcelona, completed in February 2016.

Here's the year on year acquisition history of GfK:

Year	# Acquisitions
2016	1
2015	2
2014	2
2013	1
2012	2
2011	1
2010	1
2008	2

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Recent acquisitions by GfK

GfK's most recent acquisition - Netquest is a Online survey building tool for market research firms, founded in 2001 and located in Barcelona. GfK acquired it in February 2016.

Here is the list of all acquisitions by GfK sorted by the latest acquisition date:

Acquired on	Acquired Company	Acquisition Price	Facilitators	Stake Acquired	Acquisition Multiple
Feb 05, 2016	Netquest	Undisclosed	-	94	627
Aug 12, 2015	Norm	Undisclosed	Stella EOC	46	713
Aug 12, 2015	Norm Research	Undisclosed	-	89	409
Sep 29, 2014	Cogenta	Undisclosed	-	68	372
May 12, 2014	TerrEtude SAS	Undisclosed	-	25	275

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Acquisitions by GfK

List of GfK's Acquisitions

Recent acquisitions by GfK

FAQs about Acquisitions by GfK