When was 2 Strategy founded?

2 Strategy was founded in 2016 and raised its 1st funding round 7 years after it was founded.

Where is 2 Strategy located?

2 Strategy is headquartered in Chicago, United States.

Who is the current CEO of 2 Strategy?

Doug Fritz of 2 Strategy. They have also founded 1 company.

How many employees does 2 Strategy have?

As of Mar 31, 2026, the latest employee count at 2 Strategy is 151.

Is 2 Strategy a funded company?

2 Strategy is a funded company, having raised a total of $***** in its 1st and only funding round, a PE round on Jun 13, 2023.

When was the latest funding round of 2 Strategy?

2 Strategy's latest funding was a $***** PE round on Jun 13, 2023, with participation from 1 investor.

Where does 2 Strategy rank among its competitors?

2 Strategy ranks 741st amongst 10662 active competitors, of which 277 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Goldman Sachs, which secured $1.18M in Apr, 2026.

Who are the top competitors of 2 Strategy?

2 Strategy's top competitors include FIS, Fidelity Investments and S&P Global. Among them, Goldman Sachs secured the most recent funding round in April, 2026.

2 Strategy - 2026 Company Profile, Team, Funding & Competitors

2 Strategy is a late stage company based in Chicago (United States), founded in 2016 by Doug Fritz and Liz Fritz. It operates as a Consulting and research firm specializing in modernizing the wealth and asset management industry through technology and marketing services. 2 Strategy has raised an undisclosed amount in funding from Renovus Capital Partners. The company has 10662 active competitors, including 277 funded and 977 that have exited. Its top competitors include companies like FIS, Fidelity Investments and S&P Global.

Company Details

Consulting and research firm specializing in modernizing the wealth and asset management industry through technology and marketing services.

Website: f2strategy.com
Social

Key Metrics

Founded Year

2016

Location

Chicago, United States

Stage

Late Stage

Latest Funding Round

PE, Jun 13, 2023, $*****

Investors

Renovus Capital Partners

Ranked

741^st among 10662 active competitors

Employee Count

151 as on Mar 31, 2026

Investment & Acquisitions

Meradia & 4 more

Similar Companies

FIS & 32821 more

View 2 Strategy's full profile

2 Strategy is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
F2 Strategy LLC CIN: 7482740 , United States, Active	May 26, 2023	-	-	-

2 Strategy has raised funding over 1 round. Its latest funding round was a PE round on Jun 13, 2023 for $*****. 1 investor participated in its latest round. 2 Strategy has 1 institutional investor.

Here is the list of recent funding rounds of 2 Strategy:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 13, 2023	5736615	PE	3313649	8574031	9794224	3036044

Access funding benchmarks and valuations. Sign up today!

View details of 2 Strategy's funding rounds and investors

The founders of 2 Strategy are Doug Fritz and Liz Fritz. Doug Fritz is the CEO of 2 Strategy.

Here are the details of 2 Strategy's key team members:

Doug Fritz: Co-Founder & CEO of 2 Strategy.
Contact Info: 1 email address
Liz Fritz: Founder of 2 Strategy.

View details of 2 Strategy's Founder profiles and Board Members

2 Strategy's employee count trend

2 Strategy has 151 employees as of Mar 26. Here is 2 Strategy's employee count trend over the years:

Uncover 2 Strategy's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of 2 Strategy include FIS, Fidelity Investments and S&P Global. Here is the list of Top 10 competitors of 2 Strategy, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	FIS 1968, Jacksonville (United States), Acquired	Provider of software suite for banks and financial institutions	-	HP, Actua & 10 others	81/100
2nd	Fidelity Investments 1946, Boston (United States), Series F	Provider of brokerage accounts, retirement planning, wealth management, and trading platforms	$4.71B	World Capital Holdings Group, Burman Family ... & 5 others	80/100
3rd	S&P Global 1917, New York City (United States), Public	Provider of essential intelligence and market analysis for global finance	-	Constellation Ventures, Temasek & 3 others	79/100
4th	Goldman Sachs 1869, New York City (United States), Public	Provider of financial services including investment management and wealth management	-	Berkshire Hathaway, Bondeinvest.com & 1 others	77/100
5th	Investec 1974, London (United Kingdom), Acquired	Provider of corporate & investment banking and wealth management services	-	RBS International, Randvest Capital & 1 others	77/100
6th	Vanguard 1976, Malvern (United States), Series B	Diversified investment management firm	$31.7M	Raymond James, World Capital Holdings Group ... & 3 others	74/100
7th	Morgan Stanley 1935, New York City (United States), Public	Provider of wealth management, investment banking, sales, trading, and research services	-	IFC Asset Management Company, Bain Capital Private Equity ... Read more	73/100
8th	Blackstone 1985, New York City (United States), Public	Diversified investment management firm	-	Barclays, Stroud Companies & 1 others	71/100
9th	Owkin 2016, Paris (France), Series B	Developer of agentic AI platform for biomedical research and drug development	$354M	Google Ventures, AIC & 20 others	71/100
10th	JPMorgan Chase 2000, New York (United States), Public	Provider of financial services to consumers and corporations	-	equitywestsecurities.com, Alua Capital Management ... & 6 others	71/100
741st	2 Strategy 2016, Chicago (United States), Late Stage	Consulting and research firm specializing in modernizing the wealth and asset management industry through technology and marketing services	-	Renovus Capital Partners	40/100

Get insights and benchmarks for competitors of 2M+ companies! Sign up today!

Looking for more details on 2 Strategy's competitors? Click here to see the top ones

2 Strategy has not made any investments yet. 2 Strategy has made 5 acquisitions.

Here is the list of latest three $acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Apr 21, 2026	Acquisition	Meradia	1997	Philadelphia (United States)
Oct 16, 2025	Acquisition	Hbmjconsulting		-
Jul 09, 2025	Acquisition	Aliter	2017	Boston (United States)