Aberdeen - About the company
Aberdeen is an acquired company based in Waltham (United States), founded in 1988 by Peter Kastner and John Logan. It operates as a Provider of intent-based marketing and sales solutions. Aberdeen has raised $11.3M in funding from TL Ventures. The company has 261 active competitors, including 23 funded and 11 that have exited. Its top competitors include companies like NexTech AR Solutions, Flam and Aryel.
Company Details
Provider of intent-based marketing and sales solutions. The platform offers solutions such as ABM optimization, sales enablement, contact center solutions, data analytics, sales funnel optimization, and others.
- Website
- www.aberdeen.com
- Email ID
- *****@aberdeen.com
- Phone Number
- +1 **********
Key Metrics
Founded Year
1988
Location
Waltham, United States
Stage
Acquired
Total Funding
$11.3M in 5 rounds
Latest Funding Round
Investors
Ranked
2nd among 261 active competitors
Employee Count
208 as on Jun 30, 2026
Investment & Acquisitions
Exit Details
Acquired by SWZD (Nov 23, 2020)
Legal entities associated with Aberdeen
Aberdeen is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
THE ABERDEEN GROUP LLC CIN: 47-3620406 , United States, Active | Dec 31, 1987 | - | - | - |
Aberdeen's acquisition details
Aberdeen got acquired by SWZD on Nov 23, 2020.
Click here to take a look at Aberdeen's acquisition in detail
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Aberdeen's funding and investors
Aberdeen has raised a total funding of $11.3M over 5 rounds. Its first funding round was on Mar 19, 2001. Aberdeen has 5 institutional investors.
Here is the list of recent funding rounds of Aberdeen:
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Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jul 2005 | 9555134 | Seed | 4088676 | 8166460 | 2222144 | 5633415 |
Jun 30, 2004 | 6897556 | Series B | 9364719 | 9607253 | 5400042 | 3220828 |
Oct 22, 2003 | 4930200 | Convertible Debt | 9007214 | 4800182 | 1810998 | 5636137 |
View details of Aberdeen's funding rounds and investors
Aberdeen's founders and board of directors
Founder? Claim ProfileThe founders of Aberdeen are Peter Kastner and John Logan.
Here are the details of Aberdeen's key team members:
- Peter Kastner: Co-Founder of Aberdeen.
- John Logan: Co-Founder of Aberdeen.
View details of Aberdeen's Founder profiles and Board Members
Aberdeen's employee count trend
Aberdeen has 208 employees as of Jun 26. Here is Aberdeen's employee count trend over the years:
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Aberdeen's Competitors and alternates
Top competitors of Aberdeen include NexTech AR Solutions, Flam and Aryel. Here is the list of Top 10 competitors of Aberdeen, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | NexTech AR Solutions 2018, Toronto (Canada), Public | Provider of AI and augmented reality solutions for events and commerce | $2.1M | 69/100 | |
2nd | Aberdeen 1988, Waltham (United States), Acquired | Provider of intent-based marketing and sales solutions | $11.3M | 62/100 | |
3rd | Flam 2021, San Francisco (United States), Series A | Provider of AI‑native mixed‑reality and interactive‑content platform | $22.5M | 59/100 | |
4th | Provider of an augmented reality-based marketing platform | $3.96M | 55/100 | ||
5th | Aglet 2020, London (United Kingdom), Series A | AR Sneaker shopping game | $7M | 52/100 | |
6th | PointsVille 2020, Pittsburgh (United States), Series A | Provider of a gamified platform to collect AR points | $10M | 49/100 | |
7th | ROAR 2015, Boston (United States), Seed | Cloud based augmented reality platform to create marketing campaigns | $515K | 46/100 | |
8th | Berify 2020, Costa Mesa (United States), Unfunded | Provider of an augmented reality-based marketing platform | - | - | 46/100 |
9th | Scanta 2016, San Francisco (United States), Funding Raised | AI and AR/VR solutions transforming businesses through innovation and immersive experiences | - | 45/100 | |
10th | Location based augmented reality platform | $515K | 42/100 |
Looking for more details on Aberdeen's competitors? Click here to see the top ones
Aberdeen's Investments and acquisitions
Aberdeen has made 1 investment in Godrej Properties and acquired The Big Willow.Reports related to Aberdeen
Here is the latest report on Aberdeen's geography:
News related to Aberdeen
Media has covered Aberdeen for a total of 14 events in the last 1 year, 10 of them have been about company updates and 1 about partnerships.
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Aberdeen Group Reports 21% Rise In First-half Adjusted Operating ProfitDirectorsTalk Interviews•Jul 29, 2026•Aberdeen
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Aberdeen leans on Interactive Investor as assets under management plungeCity A.M.•Apr 22, 2026•Aberdeen
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Aberdeen, Aviva and Nucleus invest in FNZ $650m equity raiseCitywire•Nov 12, 2025•Nucleus Ventures, FNZ, Aberdeen, Aviva and 6 others
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Aberdeen Group plc Raises Stock Holdings in Molson Coors Beverage Company $TAPMarketBeat•Oct 16, 2025•Aberdeen, Molson Coors
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Aberdeen Group plc Acquires 9,904 Shares of Textron Inc. $TXTMarketBeat•Oct 16, 2025•Aberdeen, Textron
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Aberdeen Group plc Acquires 6,600 Shares of Rio Tinto PLC $RIOMarketBeat•Oct 16, 2025•Aberdeen, Rio Tinto, Sequoia Financial Group
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Genuine Parts Company $GPC Shares Acquired by Aberdeen Group plcMarketBeat•Oct 16, 2025•Aberdeen, Genuine Parts Company, Sage Advisors
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