When was Adidas Group founded?

Adidas Group was founded in 1924 and raised its 1st funding round 91 years after it was founded.

Where is Adidas Group located?

Adidas Group is headquartered in Herzogenaurach, Germany.

Who is the current CEO of Adidas Group?

Kasper Rorsted of Adidas Group.

How many employees does Adidas Group have?

As of Jan 08, 2026, the latest employee count at Adidas Group is 90354.

Is Adidas Group a funded company?

Adidas Group is a funded company, having raised an undisclosed amount across 4 funding rounds to date. The company's 1st funding round was a $***** Grant (prize money) round, raised on Jun 01, 2015.

When was the latest funding round of Adidas Group?

Adidas Group's latest funding was a $***** Grant (prize money) round on Oct 01, 2020, with participation from 1 investor.

What is the annual revenue of Adidas Group?

Annual revenue of Adidas Group is €23.7B as on Dec 31, 2024.

Where does Adidas Group rank among its competitors?

Adidas Group ranks 3rd amongst 45 active competitors, of which 2 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Decathlon, which secured $272K in Jun, 2021.

Who are the top competitors of Adidas Group?

Adidas Group's top competitors include PUMA, Under Armour and Decathlon. Among them, Decathlon secured the most recent funding round in June, 2021.

Adidas Group - 2026 Company Profile, Team, Funding, Competitors & Financials

Adidas Group is a public company based in Herzogenaurach (Germany), founded in 1924. It operates as an Internet first brand of sportswear apparel for men and women. Adidas Group has raised an undisclosed amount in funding. The company has 45 active competitors, including 2 funded and 7 that have exited. Its top competitors include companies like PUMA, Under Armour and Decathlon.

Key Metrics

Founded Year

1924

Location

Herzogenaurach, Germany

Stage

Public

Latest Funding Round

Grant (prize money), Oct 01, 2020, $*****

Investors

CNP & 3 more

Ranked

3^rd among 45 active competitors

Annual Revenue

€23.7B as on Dec 31, 2024

Employee Count

90,354 as on Jan 08, 2026

Investment & Acquisitions

Carbon & 12 more

Similar Companies

Nike & 1025 more

Exit Details

Public

View Adidas Group's full profile

Adidas Group is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count
ADIDAS TECHNICAL SERVICES PRIVATE LIMITED CIN: U74899DL1995PTC065552 , India, Active	Feb 17, 1995	$3.65M (As on Mar 31, 2025)	43 (As on May 31, 2024)
Adidas AG CIN: - , Singapore, Active	Apr 17, 1989	$25.6B (As on Dec 31, 2024)	59030 (As on Dec 31, 2023)
ADIDAS INDIA MARKETING PRIVATE LIMITED CIN: U74899HR1995PTC114816 , India, Active	Dec 22, 1995	$385M (As on Mar 31, 2025)	2399 (As on Aug 01, 2025)

Adidas Group got listed on Dec 08, 1995.

Click here to take a look at Adidas Group's IPO in detail

Adidas Group has raised funding over 4 rounds. Its first funding round was on Jun 01, 2015. Its latest funding round was a Grant (prize money) round on Oct 01, 2020 for $*****. 1 investor participated in its latest round. Adidas Group has 4 institutional investors.

Here is the list of recent funding rounds of Adidas Group:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 01, 2020	8290155	Grant (prize money)	8703597	1859469	2976777	6318716
2015	6661	PE	6755	8361	5563	CNP
2015	6411	Conventional Debt	6769	4089	1598	5971

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Adidas Group's employee count trend

Adidas Group has 90,354 employees as of Jan 26. Here is Adidas Group's employee count trend over the years:

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Top competitors of Adidas Group include PUMA, Under Armour and Decathlon. Here is the list of Top 10 competitors of Adidas Group, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	PUMA 1948, United States, Public	Retailer of clothing, shoes, and accessories for men, women, and kids	-	Groupe Artemis, Kering & 2 others	73/100
2nd	Under Armour 1996, Baltimore (United States), Public	Online retailer of athletic apparel, footwear, accessories, and sports equipment	-	Rosewood Capital, Prudent Capital	68/100
3rd	Adidas Group 1924, Herzogenaurach (Germany), Public	Internet first brand of sportswear apparel for men and women	-	CNP, Triodos Investment Management & 2 others	68/100
4th	Decathlon 1976, San Francisco (United States), Funding Raised	Retailer of sporting goods	-	EGI Booster, Europa	62/100
5th	Ortovox 2009, Taufkirchen (Germany), Unfunded	Internet first brand of sportswear apparel for men and women	-	-	42/100
6th	ROSE Bikes 1907, Bocholt (Germany), Unfunded	Internet first brand offering apparel wear for women and men	-	-	38/100
7th	Gymbassador 2016, Hildesheim (Germany), Seed	Internet first brand offering sportswear for men and women	-	NBank Capital, Orangery & 1 others	31/100
8th	Allstar 1964, Reutlingen (Germany), Funding Raised	Brand of fencing wear and equipments	-	NewStar Financial	30/100
9th	Gym Aesthetics 2013, Stuttgart (Germany), Unfunded	Private label brand of sportswear	-	-	27/100
10th	Maul 1948, Langenau (Germany), Funding Raised	Internet first brand of men and women sports wear	-	BayBG	27/100

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Adidas Group has made 10 investments in companies including Carbon and Infinited Fiber. Adidas Group has also acquired 3 companies including Runtastic and Five Ten.

Here is the list of investments & acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Nov 12, 2025	Investments	Carbon	2013	Redwood City (United States)
Mar 08, 2024	Investments	Infinited Fiber	2016	Espoo (Finland)
Jun 30, 2021	Investments	Infinited Fiber	2016	Espoo (Finland)