When was Aduna founded?

Aduna was founded in 2012 and raised its 1st funding round 3 years after it was founded.

Where is Aduna located?

Aduna is headquartered in London, United Kingdom. It is registered at 85 Great Portland Street, London, England, W1W 7LT.

How many employees does Aduna have?

As of Jul 31, 2026, the latest employee count at Aduna is 17.

Is Aduna a funded company?

Aduna is a funded company, having raised a total of $1.53M across 2 funding rounds to date. The company's 1st funding round was a $***** Angel round, raised on Jul 16, 2015.

How much is Aduna worth?

The latest valuation of Aduna is £***** as of Nov 22, 2018.

When was the latest funding round of Aduna?

Aduna's latest funding was a $***** Seed round on Mar 17, 2017, with participation from 0 investor. Its primary sector is Food & Beverage Products. In United Kingdom, the Food & Beverage Products sector has seen $44.8M in funding in 2026 to date.

Where does Aduna rank among its competitors?

Aduna ranks 1st amongst 23 active competitors, only 1 of which is funded. Aduna, which secured $580K in Mar, 2017.

Who are the top competitors of Aduna?

Aduna's top competitors include Blendale, Soul Nutrients and Phizz. Among them, Aduna secured the most recent funding round in March, 2017.

Aduna - 2026 Company Profile, Team, Funding, Competitors & Financials

Aduna is a seed company based in London (United Kingdom), founded in 2012 by Nick Salter and Andrew Hunt. It operates as an Africa-inspired health & beauty brand. Aduna has raised $1.53M in funding, with a current valuation of £*****. The company has 23 active competitors, including 1 that is funded. Its top competitors include companies like Blendale, Soul Nutrients and Phizz.

Company Details

Aduna is an Africa-inspired health & beauty consumer goods brands. It sells product from developing economies to developed economies to generate sustainable livelihood in Africa. It offers products like moringa powder, cacao powder, baobab energy bar, gift boxes etc. It sells its products through its online shop and offline retail stores. In 2015, it won Social Impact Investment Award from UK Business Angel Association.

Website: aduna.com
Social
Email ID: *****@aduna.com
Phone Number: +44 **********
Registered Address: 85 Great Portland Street, London, England, W1W 7LT

Key Metrics

Founded Year

2012

Location

London, United Kingdom

Stage

Seed

Total Funding

$1.53M in 2 rounds

Latest Funding Round

Seed, Mar 17, 2017, $*****

Post Money Valuation

£***** as on Nov 22, 2018

Investors

Quadia & 1 more

Ranked

1^st among 23 active competitors

Employee Count

17 as on Jul 31, 2026

Similar Companies

Foodnerd & 289 more

View Aduna's full profile

Aduna is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
ADUNA LIMITED CIN: 7641546 , Germany, Active	May 19, 2011	-	6 (As on May 31, 2024)

Aduna has raised a total funding of $1.53M over 2 rounds. Its first funding round was on Jul 16, 2015. Aduna has 2 institutional investors.

Here is the list of recent funding rounds of Aduna:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 17, 2017	6297458	Seed	7694903	2517127	9843963	8209490
Jul 16, 2015	4439048	Angel	7805734	3656641	8266849	1010392

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View details of Aduna's funding rounds and investors

The founders of Aduna are Nick Salter and Andrew Hunt.

Here are the details of Aduna's key team members:

Nick Salter: Co-Founder of Aduna.
Andrew Hunt: Co Founder & Managing Director of Aduna.

Aduna's Board of Directors

Aduna's board has 3 active members. Andrew Hunt and Nick Salter are part of team and Angus James Davison is independent board member.

Here is the list of Aduna's board of directors:

Name	Type	Representing	Status	Duration
Andrew Hunt	Team	-	Current	15y 3m
Nick Salter	Team	-	Current	15y 3m
Angus James Davison	Independent board member	-	Current	11y 3m
qfesnpu	Independent board member	-	Past	7y 9m

View details of Aduna's Founder profiles and Board Members

Aduna's employee count trend

Aduna has 17 employees as of Jul 26. Here is Aduna's employee count trend over the years:

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Top competitors of Aduna include Blendale, Soul Nutrients and Phizz. Here is the list of Top 10 competitors of Aduna, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Aduna 2012, London (United Kingdom), Seed	Africa-inspired health & beauty brand	$1.53M	Quadia, Byron Ventures	48/100
2nd	Blendale 2019, London (United Kingdom), Unfunded	Online platform providing personalized supplements	-	-	24/100
3rd	Soul Nutrients 2016, Royal Tunbridge Wells (United Kingdom), Unfunded	Provider of healthcare products	-	-	24/100
4th	Phizz 2015, London (United Kingdom), Unfunded	Provider of hydration and multivitamin tablets	-	-	23/100
5th	Bob Snail 2016, Ukraine, Unfunded	Manufacturer of healthy and natural snacks made from fruits and berries	-	-	22/100
6th	Organic Burst 2011, London (United Kingdom), Unfunded	Organic superfoods brand	-	-	19/100
7th	Rainforest Foods 2008, Sheffield (United Kingdom), Unfunded	Organic superfoods brand	-	-	18/100
8th	Vive 2016, London (United Kingdom), Unfunded	Healthcare & nutrition brand	-	-	18/100
9th	Cocoa Locks 2016, Liverpool (United Kingdom), Unfunded	Health and wellness brand that offers a range of hair care products, including a unique hot chocolate-based formula for promoting hair growth and health	-	-	18/100
10th	Some Good 2014, Manchester (United Kingdom), Deadpooled	Healthcare nutrition brand	-	-	17/100