Affinity Petcare - About the company
Affinity Petcare is a funded company based in Barcelona (Spain), founded in 1963. It operates as a Manufacturer of pet food. Affinity Petcare has raised an undisclosed amount in funding from VCA. The company has 3 active competitors. Its top competitors are Waniyanpi and Petkis.
Company Details
Affinity Petcare is a manufacturer of pet food. It offers a range of food products under the brands such as Ultima, Advance, Brekkies, Libra, and Bon Menu. It also offers a line of pet grooming products under the brand name Natural Caresses.
- Website
- www.affinity-petcare.com/en
Key Metrics
Founded Year
1963
Location
Barcelona, Spain
Stage
Funding Raised
Latest Funding Round
Ranked
1st among 3 active competitors
Employee Count
958 as on May 31, 2026
Investment & Acquisitions
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Affinity Petcare's funding and investors
Affinity Petcare has raised funding over 2 rounds. Its first funding round was on Jan 31, 2019. Its latest funding round was a Grant (prize money) round on Apr 05, 2022 for $*****. 1 investor participated in its latest round. Affinity Petcare has 3 institutional investors.
Here is the list of recent funding rounds of Affinity Petcare:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Apr 05, 2022 | 1965509 | Grant (prize money) | 4422661 | 3063993 | 3969585 | 8800848 |
Jan 31, 2019 | 9862318 | PE | 2272778 | 1695835 | 3875425 |
View details of Affinity Petcare's funding rounds and investors
Affinity Petcare's founders and board of directors
Founder? Claim ProfileAffinity Petcare's employee count trend
Affinity Petcare has 958 employees as of May 26. Here is Affinity Petcare's employee count trend over the years:
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Affinity Petcare's Competitors and alternates
Top competitors of Affinity Petcare include Waniyanpi and Petkis. Here is the list of Top 10 competitors of Affinity Petcare, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Affinity Petcare 1963, Barcelona (Spain), Funding Raised | Manufacturer of pet food | - | 43/100 | |
2nd | Natural and functional pet food products provider | - | - | 24/100 | |
3rd | Internet first brand offering food products for pets | - | 21/100 |
Looking for more details on Affinity Petcare's competitors? Click here to see the top ones
Affinity Petcare's Investments and acquisitions
Affinity Petcare has acquired Pet Care. Affinity Petcare has not made any investments as of now.Reports related to Affinity Petcare
Here is the latest report on Affinity Petcare's sector:
News related to Affinity Petcare
Media has covered Affinity Petcare for a total of 3 events in the last 1 year, 3 of them have been about company updates.
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Brekkies and Enrique Tomás Partner to Create Irresistible Dog Food RecipeEuropa Press•Jun 01, 2026•ENRIQUE TOMAS, Affinity Petcare
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Agrolimen stalls sales and reinforces its position in pet food.Expansion•Sep 20, 2025•Affinity Petcare, GBfoods
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Affinity Petcare slows sales growth and will open another plant in ItalyExpansion•Jul 15, 2025•Affinity Petcare
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GXO Extends Longstanding Partnership with Affinity PetcareGlobeNewswire•Aug 22, 2024•GXO, Affinity Petcare
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Affinity Petcare Appoints DUDE:London as Pan-European Creative AgencyLittle Black Book•Mar 02, 2023•Affinity Petcare, DUDE
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Affinity Petcare sets course for 500 million sales and leaves BrazilExpansion•Sep 16, 2022•Affinity Petcare
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Mars Incorporated’s Acquisition of 50% Stake in PetCare SAGlobal Legal Chronicle•Jan 31, 2019•, Affinity Petcare
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Pet Care S.A.’s Acquisition of Pet Care MorumbiGlobal Legal Chronicle•Dec 13, 2018•Affinity Petcare, Pet Care
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