When was AllTrails founded?

AllTrails was founded in 2010 and raised its 1st funding round within a year of its incorporation.

Where is AllTrails located?

AllTrails is headquartered in San Francisco, United States. It is registered at San Francisco, California.

How many employees does AllTrails have?

As of Aug 31, 2026, the latest employee count at AllTrails is 388.

Is AllTrails a funded company?

AllTrails is a funded company, having raised a total of $151M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Nov 11, 2010.

When was the latest funding round of AllTrails?

AllTrails' latest funding was a $***** PE round on Nov 17, 2021, with participation from 1 investor.

Where does AllTrails rank among its competitors?

AllTrails ranks 1st amongst 1314 active competitors, of which 9 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Essentialist, which secured $10M in Jul, 2024.

Who are the top competitors of AllTrails?

AllTrails' top competitors include The Culture Trip, MatadorNetwork and Outdooractive. Among them, Essentialist secured the most recent funding round in July, 2024.

AllTrails - 2026 Company Profile, Team, Funding & Competitors

Q: Is AllTrails an acquired company?

AllTrails got acquired by Spectrum Equity on Oct 11, 2018.

Company Details

Provider of an app-based platform for route planning. It provides outdoor enthusiasts with the tools & information that they need to get outside, record their adventures, and share them with others users. Its community helps in sharing trails, reviews, and photos. It provides information on various outdoor activities including hiking, mountain biking, skiing, and snowboarding. Their app is available for iOS & Android devices.

Website: www.alltrails.com/
Social
Registered Address: San Francisco, California

Key Metrics

Founded Year

2010

Location

San Francisco, United States

Stage

Acquired

Total Funding

$151M in 3 rounds

Latest Funding Round

PE, Nov 17, 2021, $*****

Investors

Permira & 6 more

Ranked

1^st among 1314 active competitors

Employee Count

388 as on Aug 31, 2026

Investment & Acquisitions

GPSies & 5 more

Similar Companies

Outdooractive & 253 more

Exit Details

Acquired by Spectrum Equity (Oct 11, 2018)

View AllTrails' full profile

AllTrails is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
AllTrails, LLC CIN: 13-4368921 , United States, Active	Dec 31, 2019	-	-	-
ALLTRAILS, INC CIN: 134368921 , United States, Active	Dec 31, 1999	-	198 (As on Dec 31, 2023)	-

AllTrails got acquired by Spectrum Equity on Oct 11, 2018 at an acquisition amount of $*****.

Click here to take a look at AllTrails's acquisition in detail

AllTrails has raised a total funding of $151M over 3 rounds. Its first funding round was on Nov 11, 2010. Its latest funding round was a PE round on Nov 17, 2021 for $*****. 1 investor participated in its latest round. AllTrails has 7 institutional investors.

Here is the list of recent funding rounds of AllTrails:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 17, 2021	4491862	PE	1832695	8481841	4100265	4334325
Nov 13, 2011	5097635	Seed	3295937	9937521	3622790	3449554
Nov 11, 2010	1148942	Seed	3262316	9170152	AngelPad	1784562

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View details of AllTrails's funding rounds and investors

The founders of AllTrails is Russell Cook. Liz H is the CEO of AllTrails.

Here are the details of AllTrails' key team members:

Russell Cook: Former Founder of AllTrails.
Liz H: CEO of AllTrails.

AllTrails' Board of Directors

AllTrails's board has 2 active members. Russell Cook and Justin J. Camp are independent board members.

Here is the list of AllTrails' board of directors:

Name	Type	Representing	Status	Duration
Russell Cook	Independent board member	-	Current	14y 7m
pkdrtjh	Independent board member	-	Current	6y 6m

View details of AllTrails's Founder profiles and Board Members

AllTrails' employee count trend

AllTrails has 388 employees as of Aug 26. Here is AllTrails's employee count trend over the years:

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Top competitors of AllTrails include The Culture Trip, MatadorNetwork and Outdooractive. Here is the list of Top 10 competitors of AllTrails, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	AllTrails 2010, San Francisco (United States), Acquired	Provider of an app-based platform for route planning	$151M	2020 Ventures, Permira & 5 others	75/100
2nd	The Culture Trip 2011, London (United Kingdom), Acquired	Digital media platform that publishes content on local culture	$102M	PPF Group & 1 others	54/100
3rd	MatadorNetwork 2006, New York City (United States), Unfunded	Inspiring modern adventurers through travel guides, videos, and original content	-	-	48/100
4th	Outdooractive 2008, Immenstadt (Germany), Funding Raised	Online platform to discover activities and tours	-	Europa	47/100
5th	NileGuide 2006, Chicago (United States), Acquired	Local travel guides for planning trips to global destinations	$11.7M	Draper, MMV Financial & 5 others	45/100
6th	Promobil Germany, Unfunded	Provider of vehicle reviews and technical guidance for camping enthusiasts	-	-	45/100
7th	The Points Guy 2010, New York City (United States), Unfunded	Online content platform focused on travel	-	-	43/100
8th	Detour 2014, San Francisco (United States), Acquired	Advisor and investor in premium domain names and Web 3.0 assets	-	-	42/100
9th	Essentialist 2002, Palma De Mallorca (Spain), Series A	Members’ club for travellers	$12.3M	IRIS VENTURES, turtle capital & 7 others	42/100
10th	BaseMap 2013, Bothell (United States), Series A	Provider of app-based travel guides for outdoor activities and experiences	$2M	Imagen Capital Partners	42/100

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Looking for more details on AllTrails's competitors? Click here to see the top ones

AllTrails has not made any investments yet. AllTrails has made 6 acquisitions.

Here is the list of latest three $acquisitions:

Filter this list

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Jul 30, 2019	Acquisition	GPSies	2006	Berlin (Germany)
Jul 18, 2019	Acquisition	Trails.com	1999	Burlingame (United States)
Apr 24, 2019	Acquisition	iFootpath	2011	Bracknell (United Kingdom)