When was Appcues founded?

Appcues was founded in 2013 and raised its 1st funding round 1 year after it was founded.

Where is Appcues located?

Appcues is headquartered in Boston, United States. It is registered at Boston, Massachusetts.

How many employees does Appcues have?

As of Aug 31, 2026, the latest employee count at Appcues is 60.

Is Appcues a funded company?

Appcues is a funded company, having raised a total of $47.9M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Dec 23, 2014.

When was the latest funding round of Appcues?

Appcues' latest funding was a $***** Series B round on Jan 11, 2022, with participation from 4 investors.

Where does Appcues rank among its competitors?

Appcues ranks 1st amongst 21 active competitors, of which 6 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Arrows, which secured $5.29M in Mar, 2023.

Who are the top competitors of Appcues?

Appcues' top competitors include Arrows, Learndot and Bento. Among them, Arrows secured the most recent funding round in March, 2023.

Appcues - 2026 Company Profile, Team, Funding & Competitors

Appcues is a series B company based in Boston (United States), founded in 2013 by Jackson Noel and Jonathan Kimmel. It operates as a Personalized user onboarding software solutions. Appcues has raised $47.9M in funding from Sierra Ventures and NewSpring. The company has 21 active competitors, including 6 funded and 3 that have exited. Its top competitors include companies like Arrows, Learndot and Bento.

Company Details

Personalized user onboarding software solutions. The platform allows businesses to create personalized onboarding flows, in-app tutorials and notifications from a library of patterns and templates for web and mobile users. Businesses can engage better with segmentation rules and customized templates. It supports integration with Segment, Kissmetrics, HubSpot, and Google Analytics. Offers a 14-day free trial period. Angel investors include Ty Danco, Dharmesh Shah, Brian Halligan, David Cancel, Elias Torres, Ric Calvillo, and others

Website: www.appcues.com/
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Registered Address: Boston, Massachusetts

Key Metrics

Founded Year

2013

Location

Boston, United States

Stage

Series B

Total Funding

$47.9M in 3 rounds

Latest Funding Round

Series B, Jan 11, 2022, $*****

Investors

Sierra Ventures & 18 more

Ranked

1^st among 21 active competitors

Employee Count

60 as on Aug 31, 2026

Similar Companies

Arrows & 31 more

View Appcues' full profile

Appcues is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
APPCUES, INC. CIN: 463968624 , United States, Active	Oct 24, 2013	-	56 (As on Dec 31, 2024)	-

Appcues has raised a total funding of $47.9M over 3 rounds. Its first funding round was on Dec 23, 2014. Its latest funding round was a Series B round on Jan 11, 2022 for $*****. 4 investors participated in its latest round. Appcues has 5 institutional investors and 14 angel investors.

Here is the list of recent funding rounds of Appcues:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 11, 2022	2541940	Series B	9047519	6338668	4447398	1950254
Aug 10, 2018	2606150	Series A	3770430	9548433	8374593	Matt Mickiewicz & 8 more
Dec 23, 2014	2818724	Seed	2056095	9169398	David Cancel	Atlas Venture & 5 more

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View details of Appcues's funding rounds and investors

The founders of Appcues are Jackson Noel and Jonathan Kimmel.

Here are the details of Appcues' key team members:

Jackson Noel: Co-Founder of Appcues. They serve on the board of 1 company.
Contact Info: 1 email address
Jonathan Kimmel: Former Co-Founder of Appcues and founder of 1 other company.

Appcues' Board of Directors

Appcues's board has 5 active members. Samuel Clemens, Marc Lederman, Jackson Noel, Timothy Guleri and Jonathan Kim are independent board members.

Here is the list of Appcues' board of directors:

Name	Type	Representing	Status	Duration
Samuel Clemens	Independent board member	-	Current	4y 8m
kjgmxck	Independent board member	-	Current	7y 2m
ejwlank	Independent board member	-	Current	8y 6m
sniigqr	Independent board member	-	Current	5y 3m
swmnyzi	Independent board member	-	Current	1y 9m

View details of Appcues's Founder profiles and Board Members

Appcues' employee count trend

Appcues has 60 employees as of Aug 26. Here is Appcues's employee count trend over the years:

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Top competitors of Appcues include Arrows, Learndot and Bento. Here is the list of Top 10 competitors of Appcues, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Appcues 2013, Boston (United States), Series B	Personalized user onboarding software solutions	$47.9M	Atlas Venture, Accomplice & 17 others	55/100
2nd	Arrows 2018, Madison (United States), Series A	Provider of walkthrough tips for customer onboarding	$8.04M	Gradient Ventures, MKT1 & 12 others	39/100
3rd	Learndot 2009, Vancouver (Canada), Acquired	Learning Management System for customer training and educating	$610K	RocketSpace, Canadian Technology Accelerator ... & 2 others	33/100
4th	Bento 2020, San Francisco (United States), Seed	Cloud-based customer onboarding platform	$150K	Y Combinator, Webb Investment Network & 1 others	30/100
5th	LOU 2018, New York City (United States), Seed	Code-free user on-boarding and training tutorials platform	$20K	Techstars, Greenline & 1 others	30/100
6th	Newired 2015, Turin (Italy), Funding Raised	Provider of in-app digital adoption solutions. It offers tools that integrate with web-based applications to streamline user onboarding, reduce support tickets, and improve overall user productivity. These solutions provide step-by-step guidance, AI-powered assistance, and multi-tool workflow integration, all without requiring coding. The platform helps businesses across various sectors improve digital transformation efforts, enhance customer care, and optimize internal processes. It transforms existing knowledge bases into interactive support systems, delivering information directly within applications.	-	-	28/100
7th	Iorad 2012, Raleigh (United States), Unfunded	AI based assistant for customer facing teams; and application usage instructions and guidance for consumers	-	-	27/100
8th	Nickelled 2014, London (United Kingdom), Acquired	Provider of learning management systems, authoring tools, and training services	-	-	26/100
9th	Bonder 2023, Miami (United States), Deadpooled	Customer success platform to assist businesses in managing relationships with customers	-	-	25/100
10th	Datam 2010, Buenos Aires (Argentina), Seed	Lead generation platform based in LATAM	$788K	-	25/100