When was Askuity founded?

Askuity was founded in 2012 and raised its 1st funding round 2 years after it was founded.

Where is Askuity located?

Askuity is headquartered in Toronto, Canada.

How many employees does Askuity have?

As of Oct 31, 2026, the latest employee count at Askuity is 37.

Is Askuity a funded company?

Askuity is a funded company, having raised a total of $5.45M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on May 28, 2014.

When was the latest funding round of Askuity?

Askuity's latest funding was a $***** Series B round on Oct 30, 2017, with participation from 2 investors.

Where does Askuity rank among its competitors?

Askuity ranks 32nd amongst 275 active competitors, of which 69 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Standard, which secured $1M in Aug, 2026.

Who are the top competitors of Askuity?

Askuity's top competitors include Trax, RetailNext and Crisp. Among them, Standard secured the most recent funding round in August, 2026.

Askuity - 2026 Company Profile, Team, Funding & Competitors

Askuity is an acquired company based in Toronto (Canada), founded in 2012 by Neal Sherman and Eric Green. It operates as a Provider of retail analytics software for businesses. Askuity has raised $5.45M in funding from dunnhumby Ventures and MaRS Discovery District. The company has 275 active competitors, including 69 funded and 37 that have exited. Its top competitors include companies like Trax, RetailNext and Crisp.

Company Details

Askuity is a provider of retail analytics software for businesses. The platform that connects retailers and product vendors with actionable insight and information, enabling better decision-making, collaboration and execution along the retail supply chain. It combines secure product and store-level data sharing with a full suite of analytic tools to help retailers and their vendors reduce out-of-stocks, increase inventory turns and optimize promotional spend.

Website: askuity.com
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Key Metrics

Founded Year

2012

Location

Toronto, Canada

Stage

Acquired

Total Funding

$5.45M in 3 rounds

Latest Funding Round

Series B, Oct 30, 2017, $*****

Investors

dunnhumby Ventures & 2 more

Ranked

32^nd among 275 active competitors

Employee Count

37 as on Oct 31, 2026

Similar Companies

RetailNext & 314 more

Exit Details

Acquired by The Home Depot (Jan 11, 2019)

View Askuity's full profile

Askuity got acquired by The Home Depot on Jan 11, 2019.

Click here to take a look at Askuity's acquisition in detail

Askuity has raised a total funding of $5.45M over 3 rounds. Its first funding round was on May 28, 2014. Its latest funding round was a Series B round on Oct 30, 2017 for $*****. 2 investors participated in its latest round. Askuity has 3 institutional investors.

Here is the list of recent funding rounds of Askuity:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 30, 2017	5741734	Series B	9922019	2137234	2682088	3885621
Jan 11, 2016	9448802	Series A	6644661	3242985	7982488	8058762
May 28, 2014	8597740	Seed	3085137	7517325	dunnhumby Ventures & 1 more	2847438

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View details of Askuity's funding rounds and investors

The founders of Askuity are Neal Sherman and Eric Green.

Here are the details of Askuity's key team members:

Neal Sherman: Co-Founder & COO of Askuity. They serve on the board of 1 company.
Eric Green: Co-Founder & CEO of Askuity.

View details of Askuity's Founder profiles and Board Members

Askuity's employee count trend

Askuity has 37 employees as of Oct 26. Here is Askuity's employee count trend over the years:

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Top competitors of Askuity include Trax, RetailNext and Crisp. Here is the list of Top 10 competitors of Askuity, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Trax 2010, Singapore (Singapore), Series E	Cloud-based data analytics solutions for retail shelf management	$1.03B	Hopu Investments, SoftBank Vision Fund & 34 others	79/100
2nd	RetailNext 2007, San Jose (United States), Series E	Provider of traffic analytics, video security, and occupancy management solutions	$232M	Activant Capital, August Capital & 17 others	68/100
3rd	Crisp 2016, New York City (United States), Series B	Platform offering business analytics software for CPG retailers and suppliers	$160M	FirstMark, 3L Capital & 30 others	66/100
4th	SPINS 1995, Chicago (United States), Series B	Provider of retail consumer analytics services	-	General Atlantic, Warburg Pincus & 3 others	62/100
5th	Veesion 2018, Paris (France), Series B	Provider of AI-based video analytics solution for video surveillance	$53.8M	Verve Ventures, Aglae Ventures & 11 others	61/100
6th	Hypersonix 2018, San Francisco (United States), Series B	Provider AI-powered analytics platform for consumer commerce	$50M	B Capital, Intel Capital & 8 others	60/100
7th	Standard 2017, San Francisco (United States), Series C	Platform offering AI-enabled automated checkout software solutions for offline retailers	$237M	CRV, EQT & 38 others	60/100
8th	ParallelDots 2014, Seattle (United States), Series A	Provider of image recognition software for retail execution and monitoring	$6.5M	Multipoint Capital, Btomorrow Ventures & 2 others	55/100
9th	Prism Skylabs 2011, San Francisco (United States), Deadpooled	Provider of cloud-based video intelligence platform	$31.5M	Intel, Triangle Peak Partners & 18 others	53/100
10th	Profitmind 2022, Pittsburgh (United States), Series A	Provider of agentic AI platform for retail decision-making and analysis	$9M	Accenture, Thorndale Farm & 3 others	52/100
32nd	Askuity 2012, Toronto (Canada), Acquired	Provider of retail analytics software for businesses	$5.45M	dunnhumby Ventures, MaRS Discovery District ... & 1 others	39/100