Astrid & Miyu - About the company
Astrid & Miyu is a series A company based in Highbury (United Kingdom), founded in 2012 by Connie Nam. It operates as an Online Private Label for jewelry and other accessories. Astrid & Miyu has raised $5.1M in funding from Aeternum Holding, with a current valuation of £*****. The company has 8 active competitors, including 1 funded and 1 that has exited. Its top competitors include companies like Jian London, Alona and Pia Jewellery.
Company Details
Astrid & Miyu is an online private label that provides products under categories such as Earrings, necklaces, rings, bracelets, and others. All their products are hand-crafted and manufactured in their London studio. They offer loyalty points on referring a friend, subscribing to their newsletter, and making a purchase. As of now, they have two stores in London which are closed for renovation. They ship worldwide. In 2015, Astrid & Miyu was shortlisted for the 'Brand to watch' at the UK Jewellery Awards.
- Website
- www.astridandmiyu.com/
- Social
- Email ID
- *****@astridandmiyu.com
- Phone Number
- +44 **********
- Registered Address
- Unit 203 Edinburgh House 170 Kennington Lane, London, England, SE11 5DP
Key Metrics
Founded Year
2012
Location
Highbury, United Kingdom
Stage
Series A
Total Funding
$5.1M in 2 rounds
Latest Funding Round
Post Money Valuation
£***** as on Jun 17, 2019
Investors
Ranked
1st among 8 active competitors
Annual Revenue
£12.3M as on Dec 31, 2021
Employee Count
283 as on Dec 31, 2023
Similar Companies
Legal entities associated with Astrid & Miyu
Astrid & Miyu is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Astrid & Miyu Ltd CIN: 7787278 , Germany, Active | Sep 25, 2011 | $42M (As on Dec 31, 2023) | 283 (As on Dec 31, 2023) | |
ASTRID & MIYU LTD. CIN: 7787278 , United Kingdom, Active | Sep 25, 2011 | $16.9M (As on Dec 31, 2021) | 166 (As on Dec 31, 2022) |
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Astrid & Miyu's funding and investors
Astrid & Miyu has raised a total funding of $5.1M over 2 rounds. Its first funding round was on Jul 2015. Its latest funding round was a Series A round on Jun 25, 2019 for $*****. 1 investor participated in its latest round. Astrid & Miyu has 2 institutional investors and 10 angel investors.
Here is the list of recent funding rounds of Astrid & Miyu:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jun 25, 2019 | 1724464 | Series A | 1011638 | 6376158 | 2499340 | 5192508 |
Jul 2015 | 4060930 | Seed | 5994038 | 4963367 | 7944840 |
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Astrid & Miyu's founders and board of directors
Founder? Claim ProfileThe founders of Astrid & Miyu is Connie Nam. Connie Nam is the CEO of Astrid & Miyu.
Here are the details of Astrid & Miyu's key team members:
- Connie Nam: Founder & CEO of Astrid & Miyu.
View details of Astrid & Miyu's Founder profiles and Board Members
Astrid & Miyu's employee count trend
Astrid & Miyu has 283 employees as of Dec 23. The total employee count is 70.0% more than what it was in Dec 22. Here is Astrid & Miyu's employee count trend over the years:
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Astrid & Miyu's Competitors and alternates
Top competitors of Astrid & Miyu include Jian London, Alona and Pia Jewellery. Here is the list of Top 10 competitors of Astrid & Miyu, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Astrid & Miyu 2012, Highbury (United Kingdom), Series A | Online Private Label for jewelry and other accessories | $5.1M | 69/100 | |
2nd | Jian London 2010, Glasgow (United Kingdom), Unfunded | Internet-first brand of jewellery | - | - | 24/100 |
3rd | Alona 2011, London (United Kingdom), Unfunded | Internet first jewelry brand | - | - | 24/100 |
4th |  Pia Jewellery 2002, Workington (United Kingdom), Unfunded | Internet first brand offering multi-category jewelry | - | - | 23/100 |
5th | Boho Betty 2012, Andover (United Kingdom), Public | Online retailer of design-led jewelry | - | - | 20/100 |
6th | Chrysalis 2007, Bridgwater (United Kingdom), Acqui-Hired | Online store for own brand jewelry | - | - | 18/100 |
7th | Tribu 1998, London (United Kingdom), Unfunded | Internet first brand offering multi-category jewelry products | - | - | 16/100 |
8th | Cyber Diamonds 2005, Edgware (United Kingdom), Deadpooled | Internet first brand of jewelry | - | - | 15/100 |
9th |  Olivia & Pearl 2017, London (United Kingdom), Funding Raised | Internet first brand offering multi-category jewelry products | - | 13/100 | |
10th |  Ania Haie 2018, Bridgwater (United Kingdom), Unfunded | Internet first brand offering beauty accessories | - | - | 13/100 |
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Astrid & Miyu's Investments and acquisitions
Astrid & Miyu has made no investments or acquisitions yet.
Reports related to Astrid & Miyu
Here is the latest report on Astrid & Miyu's sector:
News related to Astrid & Miyu
Filter this listMedia has covered Astrid & Miyu for a total of 6 events in the last 1 year, 6 of them have been about company updates.
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Astrid & Miyu Debuts in Northern Ireland with Victoria Square Store OpeningThe Retail Bulletin•Sep 02, 2025•Astrid & Miyu
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Astrid & Miyu accelerates UK expansion with new openings in Belfast, Bicester Village and SelfridgesThe Retail Bulletin•Aug 05, 2025•Astrid & Miyu
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Astrid & Miyu to launch Cosmic Airstream pop-ups in London and Manchester for new collectionFashion Network•Jun 02, 2025•Astrid & Miyu
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Astrid & Miyu selects Movable Ink as UK jewellery brand’s personalisation engine for email marketingRetail Technology Innovation Hub•May 30, 2024•Astrid & Miyu, Movable Ink
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