Where is Auto King located?

Auto King is headquartered in Southport, Australia.

How many employees does Auto King have?

As of May 31, 2026, the latest employee count at Auto King is 2.

Is Auto King a funded company?

Auto King is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Auto King rank among its competitors?

Auto King ranks 109th amongst 276 active competitors, of which 4 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Eagers Automotive, which secured $33M in Oct, 2025.

Who are the top competitors of Auto King?

Auto King's top competitors include Carsales, COYOTE and AfricarGroup. Among them, Eagers Automotive secured the most recent funding round in October, 2025.

Auto King - 2026 Company Profile & Competitors

Auto King is an unfunded company based in Southport (Australia), founded in 2006. It operates as an Used car dealer offering a wide selection of new and used cars, trucks, and SUVs. Auto King has not raised any funding yet. The company has 276 active competitors, including 4 funded and 10 that have exited. Its top competitors include companies like Carsales, COYOTE and AfricarGroup.

Company Details

Auto Kings is a trusted source for new and used cars, trucks, and SUVs. They offer a wide selection of vehicles to choose from.

Website: www.autoking.com.au/
Social

Key Metrics

Founded Year

2006

Location

Southport, Australia

Stage

Unfunded

Ranked

109^th among 276 active competitors

Employee Count

2 as on May 31, 2026

Similar Companies

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View Auto King's full profile

Auto King has not raised any funding rounds yet.

Auto King's employee count trend

Auto King has 2 employees as of May 26. Here is Auto King's employee count trend over the years:

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Top competitors of Auto King include Carsales, COYOTE and AfricarGroup. Here is the list of Top 10 competitors of Auto King, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Carsales 1998, Melbourne (Australia), Public	Online listing platform for used cars	-	AUI, AMCIL & 2 others	67/100
2nd	COYOTE 2005, Suresnes (France), Series A	Integrated solutions for fleet management and vehicle tracking	-	HLD Group, 21 Invest & 1 others	54/100
3rd	AfricarGroup 2016, Sydney (Australia), Series A	Car classifieds and marketplace network	-	Digital4s, Stellantis & 1 others	50/100
4th	Pendragon 1989, Nottingham (United Kingdom), Acquired	Provider of car dealership, repair, and leasing services	-	Odey Asset Management, Teleios Capital & 3 others	41/100
5th	CarExpert 2020, Sydney (Australia), Funding Raised	Provider of buying & selling cars and dealership services	-	Capital J Investments, Lance East Office	39/100
6th	Eagers Automotive 1913, Fortitude Valley (Australia), Public	Provider of new and used car for sale	-	Mitsubishi Corporation	39/100
7th	LatAm Autos 2014, Quito (Ecuador), Public	Holding company operating multiple automotive classified portals	$14.7M	Startive Ventures	38/100
8th	Just Auto 1989, Melbourne (Australia), Unfunded	Online classified portal of automobiles	-	-	30/100
9th	CarSwap 2016, Adelaide (Australia), Unfunded	App-based listing platform for car trading	-	-	30/100
10th	Nepean Motor Group 2023, Penrith (Australia), Unfunded	Dealership offering a wide range of quality new, demo, and used cars	-	-	28/100
109th	Auto King 2006, Southport (Australia), Unfunded	Used car dealer offering a wide selection of new and used cars, trucks, and SUVs	-	-	16/100