When was Autoguru founded?

Autoguru was founded in 2009 and raised its 1st funding round 5 years after it was founded.

Where is Autoguru located?

Autoguru is headquartered in Surfers Paradise, Australia. It is registered at Rīga, Merķeļa iela 11.

How many employees does Autoguru have?

As of Apr 30, 2026, the latest employee count at Autoguru is 1.

Is Autoguru a funded company?

Autoguru is a funded company, having raised a total of $7.5M across 3 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on 2014.

When was the latest funding round of Autoguru?

Autoguru's latest funding was a $***** Series A round on May 2018, with participation from 1 investor.

Where does Autoguru rank among its competitors?

Autoguru ranks 2nd amongst 28 active competitors, of which 2 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was DingGo, which secured $248K in Feb, 2020.

Who are the top competitors of Autoguru?

Autoguru's top competitors include mycar, Schmick and Capital S.M.A.R.T Repairs. Among them, DingGo secured the most recent funding round in February, 2020.

Autoguru - 2026 Company Profile, Team, Funding & Competitors

Autoguru is a series A company based in Surfers Paradise (Australia), founded in 2009 by Eden Shirley. It operates as an Online lead generation platform for auto repairs. Autoguru has raised $7.5M in funding from OUTsurance and Super Retail Group. The company has 28 active competitors, including 2 funded and 3 that have exited. Its top competitors include companies like mycar, Schmick and Capital S.M.A.R.T Repairs.

Company Details

AutoGuru is an online lead generation platform for auto repairs and services operating in Australia. Users can specify the make and model of their vehicle, their location and their preference for a workshop or mobile mechanic to obtain competing bids from registered service providers. Users can schedule an appointment with the provider that meets their requirements. Service providers interested in associating with the company can do so by furnishing their business details on the company's platform.

Website: www.autoguru.com.au/
Social
Email ID: *****@autoguru.com.au
Phone Number: +61 **********
Registered Address: Rīga, Merķeļa iela 11

Key Metrics

Founded Year

2009

Location

Surfers Paradise, Australia

Stage

Series A

Total Funding

$7.5M in 3 rounds

Latest Funding Round

Series A, May 2018, $*****

Investors

OUTsurance & 2 more

Ranked

2^nd among 28 active competitors

Employee Count

1 as on Apr 30, 2026

Similar Companies

ServiceUp & 433 more

View Autoguru's full profile

Autoguru is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
AutoGuru CIN: 40103428110 , Latvia, Active	Jun 14, 2011	€0 - €1M (As on Dec 31, 2018)	1 (As on Dec 31, 2018)	-

Autoguru has raised a total funding of $7.5M over 3 rounds. Its first funding round was on 2014. Its latest funding round was a Series A round on May 2018 for $*****. 1 investor participated in its latest round. Autoguru has 3 institutional investors.

Here is the list of recent funding rounds of Autoguru:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 2018	8489696	Series A	6389800	1504722	5301437	2698084
Feb 2018	4335848	Series A	8988343	4489727	3971243	7197697
2014	5570	Series A	5077	4043	Super Retail Group	7559

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View details of Autoguru's funding rounds and investors

The founders of Autoguru is Eden Shirley.

Here are the details of Autoguru's key team members:

Eden Shirley: Founder & CEO of Autoguru.

View details of Autoguru's Founder profiles and Board Members

Autoguru's employee count trend

Autoguru has 1 employees as of Apr 26. Here is Autoguru's employee count trend over the years:

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Top competitors of Autoguru include mycar, Schmick and Capital S.M.A.R.T Repairs. Here is the list of Top 10 competitors of Autoguru, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	mycar 2019, Castle Hill (Australia), Unfunded	Online platform that provides car tires, servicing & repairs	-	-	45/100
2nd	Autoguru 2009, Surfers Paradise (Australia), Series A	Online lead generation platform for auto repairs	$7.5M	Slingshot, OUTsurance & 1 others	32/100
3rd	Schmick 2010, Tullamarine (Australia), Unfunded	Membership-based platform for car repair	-	-	30/100
4th	Capital S.M.A.R.T Repairs 2007, Rowville (Australia), Acquired	Provider of vehicle repair services	-	-	27/100
5th	DingGo 2018, Sydney (Australia), Seed	Repair & maintenance service provider for cars	-	Sgfleet, Government of Australia	26/100
6th	Mobile Bike Mechanics 2016, Sydney (Australia), Unfunded	Online marketplace for availing motor vehicle repair services	-	-	26/100
7th	Lube Mobile 1982, Mount Druitt (Australia), Acquired	Mobile mechanic and auto service provider	-	-	26/100
8th	Local Mechanics 2011, Windsor (Australia), Unfunded	Provider of on-demand automotive repair services	-	-	24/100
9th	Repairy 2016, Melbourne (Australia), Funding Raised	Online marketplace to book auto repair & maintenance services	-	SPARK Deakin	23/100
10th	Exless 2018, Sydney (Australia), Unfunded	Provider of digital discounts for member from local automobile business partners	-	-	22/100