When was BabyGroup founded?

BabyGroup was founded in 2013 and raised its 1st funding round 1 year after it was founded.

Where is BabyGroup located?

BabyGroup is headquartered in Cape Town, South Africa.

How many employees does BabyGroup have?

As of Apr 30, 2026, the latest employee count at BabyGroup is 3.

Is BabyGroup a funded company?

BabyGroup is a funded company, having raised an undisclosed amount across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2014.

When was the latest funding round of BabyGroup?

BabyGroup's latest funding was a $***** Series A round on Jun 04, 2014, with participation from 1 investor.

Where does BabyGroup rank among its competitors?

BabyGroup ranks 5th amongst 12 active competitors, none of which are funded.

Who are the top competitors of BabyGroup?

BabyGroup's top competitors include 4aKid, Lia and Reese and Our Generation Dolls. Among them, BabyGroup secured the most recent funding round in June, 2014.

BabyGroup - 2026 Company Profile, Team, Funding & Competitors

BabyGroup is a deadpooled company based in Cape Town (South Africa), founded in 2013 by Henri Holtzhausen and James Townsend-Rose. It operates as an Online retailer and parenting portal. BabyGroup has raised an undisclosed amount in funding. The company has 12 active competitors. Its top competitors include companies like 4aKid, Lia and Reese and Our Generation Dolls.

Company Details

BabyGroup is an online shop specializing in baby and parenting products, as well as a platform providing information, advice, and support to parents online. It offers products from top brands like Munchkin, Huggies and more.

Website: babygroup.co.za
Social

Key Metrics

Founded Year

2013

Location

Cape Town, South Africa

Stage

Deadpooled

Latest Funding Round

Series A, Jun 04, 2014, $*****

Investors

L5Lab & 3 more

Ranked

5^th among 12 active competitors

Employee Count

3 as on Apr 30, 2026

Similar Companies

Baby Planet & 75 more

View BabyGroup's full profile

BabyGroup has raised funding over 2 rounds. Its first funding round was on 2014. Its latest funding round was a Series A round on Jun 04, 2014 for $*****. 1 investor participated in its latest round. BabyGroup has 4 institutional investors.

Here is the list of recent funding rounds of BabyGroup:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 04, 2014	7690502	Series A	9230176	6386133	5861422	8391085
2014	2412	Seed	2647	9535	6127	88mph

Access funding benchmarks and valuations. Sign up today!

View details of BabyGroup's funding rounds and investors

The founders of BabyGroup are Henri Holtzhausen and James Townsend-Rose.

Here are the details of BabyGroup's key team members:

Henri Holtzhausen: Co-Founder And Managing Director of BabyGroup and founder of 1 other company.
James Townsend-Rose: Co-Founder & Managing Director of BabyGroup.

View details of BabyGroup's Founder profiles and Board Members

BabyGroup's employee count trend

BabyGroup has 3 employees as of Apr 26. Here is BabyGroup's employee count trend over the years:

Uncover BabyGroup's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of BabyGroup include 4aKid, Lia and Reese and Our Generation Dolls. Here is the list of Top 10 competitors of BabyGroup, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	4aKid 2007, Johannesburg (South Africa), Unfunded	Manufacturer of baby safety products	-	-	25/100
2nd	Lia and Reese 2016, Bellville (South Africa), Unfunded	Online retailer offering mom & baby care products	-	-	24/100
3rd	Our Generation Dolls 2019, South Africa, Unfunded	Online retailer of kid's dolls, apparel & accessories	-	-	24/100
4th	ecoBaby Company 2017, Johannesburg (South Africa), Unfunded	Online retailer of baby care items	-	-	24/100
5th	BabyGroup 2013, Cape Town (South Africa), Deadpooled	Online retailer and parenting portal	-	L5Lab, Angel Investment Network & 2 others	23/100
6th	Onetwoplay 2020, South Africa, Unfunded	Online retailer offering multi-category products for kids	-	-	20/100
7th	MomSays 2017, South Africa, Funding Raised	Online community platform for multi-category baby products	-	I'M IN Accelerator	20/100
8th	iKids 2017, Cape Town (South Africa), Unfunded	Platform offering multiple product supplies for baby & kids	-	-	16/100
9th	The Happy Brand 2021, South Africa, Unfunded	Online retailer offering multi-category products for kids	-	-	16/100
10th	Q's Collection 2020, Johannesburg (South Africa), Unfunded	Online retailer offering multi-category products for kids	-	-	16/100