Where is Bae located?

Bae is headquartered in Melbourne, Australia.

How many employees does Bae have?

As of May 31, 2026, the latest employee count at Bae is 3.

Is Bae a funded company?

Bae is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Bae rank among its competitors?

Bae ranks 5th amongst 7 active competitors, none of which are funded.

Who are the top competitors of Bae?

Bae's top competitors include Cake Lingerie, Cake Maternity and Peachymama.

Bae - 2026 Company Profile & Competitors

Company Details

BAE the label is an online brand of luxury fashion maternity apparel. The company offers products like tops, cardigans, dresses, feed wear and more made from premium fabrics and silhouettes. It provides free shipping on Australian orders over $150 and also offers international shipping.

Website: baethelabel.com
Social
Email ID: *****@baethelabel.com

Key Metrics

Founded Year

2015

Location

Melbourne, Australia

Stage

Unfunded

Ranked

5^th among 7 active competitors

Employee Count

3 as on May 31, 2026

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View Bae's full profile

Bae has not raised any funding rounds yet.

Bae's employee count trend

Bae has 3 employees as of May 26. Here is Bae's employee count trend over the years:

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Top competitors of Bae include Cake Lingerie, Cake Maternity and Peachymama. Here is the list of Top 10 competitors of Bae, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Cake Lingerie 2008, Seven Hills (Australia), Unfunded	Internet first brand offering maternity wear	-	-	27/100
2nd	Cake Maternity 2007, Castle Hill (Australia), Unfunded	Internet first brand offering maternity wear apparel for women	-	-	25/100
3rd	Peachymama 2013, Melbourne (Australia), Unfunded	Internet-first brand of mom & baby care products	-	-	24/100
4th	Lenny Rose Active 2019, Melbourne (Australia), Unfunded	Internet first brand of maternity sportswear	-	-	24/100
5th	Bae 2015, Melbourne (Australia), Unfunded	Online brand of luxury fashion maternity apparel	-	-	24/100
6th	SRC Health 2009, Melbourne (Australia), Unfunded	Internet first brand offering pregnancy recovering apparel for moms	-	-	19/100
7th	Pea in a Pod 1980, Melbourne (Australia), Deadpooled	Internet first brand offering maternity wear apparel for women	-	-	19/100
8th	The Lullaby Club Burpengary (Australia), Unfunded	Internet first brand offering maternity wear for women	-	-	16/100
9th	S Brand Sydney (Australia), Deadpooled	Maternity apparel brand	-	-	15/100
10th	Easily Accessible Tit 2017, Australia, Deadpooled	Internet first brand offering breastfeeding apparel	-	-	15/100