Where is Bankrate located?

Bankrate is headquartered in North Palm Beach, United States.

How many employees does Bankrate have?

As of Jul 31, 2026, the latest employee count at Bankrate is 257.

How much is Bankrate worth?

The last known valuation of Bankrate was $***** as of Jul 03, 2017.

What is the annual revenue of Bankrate?

Annual revenue of Bankrate is between $100M and $500M as on Dec 31, 2016

Where does Bankrate rank among its competitors?

Bankrate ranks 6th amongst 198 active competitors, of which 12 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Modern Finance, which secured $30M in Jun, 2025.

Who are the top competitors of Bankrate?

Bankrate's top competitors include Credit Karma, LendingTree and NerdWallet. Among them, Modern Finance secured the most recent funding round in June, 2025.

Bankrate - 2026 Company Profile, Team, Funding, Competitors & Financials

Q: Is Bankrate an acquired company?

Bankrate got acquired by Red Ventures on Jul 03, 2017.

Company Details

Empowering financial well-being through expert guidance, tools, and comparison resources. It is a comprehensive personal finance resource, offering guidance and tools to help individuals manage their money effectively. The platform provides comparison services for banking products, mortgages, investments, credit cards, loans, home equity, and insurance. It offers a wealth of articles, calculators, and resources to assist users in making informed financial decisions. The company aims to improve financial literacy and help people achieve their financial goals through expert advice and objective information. It is an advertising-supported publisher, providing a wide range of offers and striving to provide valuable financial information.

Website: www.bankrate.com/
Social

Key Metrics

Founded Year

1976

Location

North Palm Beach, United States

Stage

Acquired

Last Known Valuation

$***** as on Jul 03, 2017

Investors

Princeton Ventures & 2 more

Ranked

6^th among 198 active competitors

Annual Revenue

$100M - $500M as on Dec 31, 2016

Employee Count

257 as on Jul 31, 2026

Investment & Acquisitions

MyFinance & 14 more

Similar Companies

Credit Karma & 801 more

Exit Details

Acquired by Red Ventures (Jul 03, 2017)

View Bankrate's full profile

Bankrate is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Bankrate, LLC. CIN: 5818579 , United States, Active	Sep 07, 2015	-	484 (As on Dec 31, 2018)	-
BANKRATE, INC. CIN: 1518222 , United States, Active	Sep 07, 2015	$100M - $500M (As on Dec 31, 2016)	484 (As on Dec 31, 2018)	-
Bankrate, LLC CIN: 20161259523 , United States, Active	Apr 13, 2016	-	-	-

Bankrate got acquired by Red Ventures on Jul 03, 2017 at an acquisition amount of $*****.

Click here to take a look at Bankrate's acquisition in detail

Bankrate is a funded company. Bankrate has 3 institutional investors.

View details of Bankrate's funding rounds and investors

Bankrate's employee count trend

Bankrate has 257 employees as of Jul 26. Here is Bankrate's employee count trend over the years:

Uncover Bankrate's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Bankrate include Credit Karma, LendingTree and NerdWallet. Here is the list of Top 10 competitors of Bankrate, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Credit Karma 2007, San Francisco (United States), Acquired	Credit score checking and comparison platform for financial products	$870M	CapitalG, Susquehanna Growth Equity & 21 others	80/100
2nd	LendingTree 1996, Charlotte (United States), Acquired	Network connecting consumers with lenders for loans and credit products	-	August Capital, Horan MediaTech Advisors & 1 others	74/100
3rd	NerdWallet 2009, San Francisco (United States), Public	App-based comparison platform for financial products	$123M	IVP, Camelot Capital & 13 others	73/100
4th	Raisin 2013, Berlin (Germany), Series E	Comparison platform for bank accounts	$304M	Index Ventures, PayPal & 57 others	73/100
5th	QuinStreet 1999, Foster City (United States), Public	Online lending product comparison platform	$4K	L Catterton, Western Technology Investment ... & 7 others	67/100
6th	Bankrate 1976, North Palm Beach (United States), Acquired	Empowering financial well-being through expert guidance, tools, and comparison resources	-	Princeton Ventures, ABS Ventures & 1 others	66/100
7th	Modern Finance 2016, New York City (United States), Series B	Online deposit marketplace for banks and financial institutions	$60M	Canapi Ventures, Andreessen Horowitz & 18 others	64/100
8th	SuperMoney 2013, Santa Ana (United States), Funding Raised	Financial Products Aggregator and Reviewer	-	-	44/100
9th	Credit Cards 2004, Austin (United States), Acquired	Provider of credit card information and comparison services	$77.1M	Austin Ventures, American Capital & 2 others	43/100
10th	Bills 2005, San Mateo (United States), Funding Raised	Empowering financial decisions with debt solutions, loans, mortgages, and credit cards	-	-	43/100

Get insights and benchmarks for competitors of 2M+ companies! Sign up today!

Looking for more details on Bankrate's competitors? Click here to see the top ones

Bankrate has not made any investments yet. Bankrate has made 15 acquisitions.

Here is the list of latest three $acquisitions:

Filter this list

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Mar 05, 2018	Acquisition	MyFinance	2016	Austin (United States)
May 05, 2016	Acquisition	NextAdvisor	2006	Fort Mill (United States)
Jun 01, 2015	Acquisition	LoanTek	2008	Boise (United States)