When was BDA founded?

BDA was founded in 1984 and raised its 1st funding round 32 years after it was founded.

Where is BDA located?

BDA is headquartered in Woodinville, United States. It is registered at Franklin, Tennessee.

How many employees does BDA have?

As of Aug 31, 2026, the latest employee count at BDA is 1177.

Is BDA a funded company?

BDA is a funded company, having raised a total of $75M across 3 funding rounds to date. The company's 1st funding round was a $***** Conventional Debt round, raised on Aug 03, 2016.

When was the latest funding round of BDA?

BDA's latest funding was a $***** PE round on Sep 24, 2016, with participation from 1 investor.

Where does BDA rank among its competitors?

BDA ranks 30th amongst 162410 active competitors, of which 774 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was RRD, which secured $1.25B in Mar, 2023.

Who are the top competitors of BDA?

BDA's top competitors include Dentsu, Interpublic and S⁴Capital. Among them, RRD secured the most recent funding round in March, 2023.

BDA - 2026 Company Profile, Team, Funding & Competitors

Company Details

BDA is a marketing & advertising agency which is specialized in merchandise promotion. Provides multiple services such as consumer promotions, retail programs, corporate promotions, e-commerce solution, sponsorship, PR, and more. Its client base includes Corona, Unilever, Kellogg's, FedEx, HBO, Sony, and other.

Website: bdainc.com
Social
Registered Address: Franklin, Tennessee

Key Metrics

Founded Year

1984

Location

Woodinville, United States

Stage

Late Stage

Total Funding

$75M in 3 rounds

Latest Funding Round

PE, Sep 24, 2016, $*****

Investors

Cyprium & 1 more

Ranked

30^th among 162410 active competitors

Employee Count

1,177 as on Aug 31, 2026

Investment & Acquisitions

Harper & 7 more

Similar Companies

Dentsu & 191552 more

View BDA's full profile

BDA is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
BENSUSSEN DEUTSCH & ASSOCIATES, LLC CIN: 4644161 , United States, Active	Sep 30, 2014	-	-	-
BENSUSSEN DEUTSCH & ASSOCIATES, INC. CIN: 911272790 , United States, Active	Dec 31, 1999	-	713 (As on Dec 31, 2024)	-
BDA OF TN, LLC CIN: 331096604 , United States, Active	Dec 26, 999	-	20 (As on Dec 31, 2021)	-

BDA has raised a total funding of $75M over 3 rounds. Its first funding round was on Aug 03, 2016. Its latest funding round was a PE round on Sep 24, 2016 for $*****. 1 investor participated in its latest round. BDA has 2 institutional investors.

Here is the list of recent funding rounds of BDA:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 24, 2016	1720701	PE	5029071	4090600	2932197	5764833
Aug 03, 2016	2266200	PE	6254186	8022114	9695830	9381363
Aug 03, 2016	7601890	Conventional Debt	8123748	3263945	3675149	Cyprium

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View details of BDA's funding rounds and investors

The founders of BDA is Eric Bensussen. Jay Deutsch is the CEO of BDA.

Here are the details of BDA's key team members:

Eric Bensussen: Co-Founder & President of BDA.
Contact Info: 1 email address
Jay Deutsch: CEO of BDA.
Contact Info: 1 email address

View details of BDA's Founder profiles and Board Members

BDA's employee count trend

BDA has 1,177 employees as of Aug 26. Here is BDA's employee count trend over the years:

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Top competitors of BDA include Dentsu, Interpublic and S⁴Capital. Here is the list of Top 10 competitors of BDA, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Dentsu 1901, Tokyo (Japan), Public	Provider of integrated marketing, technology, and consulting services	-	El Toro Capital Management, Europa & 5 others	67/100
2nd	Interpublic 1961, New York City (United States), Acquired	Advertising and marketing services company	-	Fulcrum Equity Partners, e-Dialog Inc.Protected Tweets ... Read more	65/100
3rd	S⁴Capital 2014, London (United Kingdom), Public	Provider of digital advertising and content marketing services	-	Herald Investment Management, Stanhope Capital	65/100
4th	Advantage Solutions 1987, Irvine (United States), Public	Provider of consumer packaged goods sales and digital marketing services	-	Leonard Green and Partners, Juggernaut Capital Partners ... & 4 others	63/100
5th	Jellyfish 2006, London (United Kingdom), Acquired	Provider of web design, content creation, digital marketing, and SEO services	$36.5M	Insight Partners, Accel & 5 others	63/100
6th	Tinuiti 2004, New York City (United States), Series A	Provider of digital marketing services	$31.4M	New Mountain Capital, Mountaingate & 1 others	63/100
7th	Omnicom Group 1944, New York City (United States), Public	Provider of marketing and sales communication services for businesses	-	Orkos Capital, Chubu Electric Power	63/100
8th	M&C Saatchi 1995, London (United Kingdom), Acquired	Provider of creative solutions for brand building and business problem-solving	-	Herald Investment Management, Europa	62/100
9th	REA 1995, Richmond (Australia), Public	Parent company for real estate advertising portals.	-	Scaleup Mediafund, CAV Investment Group	62/100
10th	RRD 1864, Chicago (United States), Acquired	Multi-channel platform for marketing business communication	-	JPMorgan Chase, Citi & 5 others	62/100
30th	BDA 1984, Woodinville (United States), Late Stage	Marketing & advertising agency	$75M	Ares Capital Corporation, Cyprium	57/100

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BDA has not made any investments yet. BDA has made 8 acquisitions.

Here is the list of latest three $acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Aug 05, 2025	Acquisition	Harper	2014	New York City (United States)
Jun 11, 2024	Acquisition	Great Branding	2001	Luton (United Kingdom)
Jun 16, 2022	Acquisition	Idea Planet	1999	Dallas (United States)