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Bellroy - About the company

Bellroy is a series A company based in Fitzroy (Australia), founded in 2010 by Andrew Fallshaw, Hadrien Monloup and Matthew Fallshaw. It operates as an Internet first brand offering wallets. Bellroy has raised $8M in funding from Silas Capital. The company has 14 active competitors, including 1 that is funded. Its top competitors include companies like Alpaka Gear, Vera May and Mindbendr.

Company Details

Internet first brand of wallets. The product offerings include clutches, pouches, card pockets, and wallets for women & men. It also stocks backpacks, phone covers, and key cases. The company claims that the products are made of recycled woven fabrics including leather, polyester & nylon.
Social
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Email ID
*****@bellroy.com
Key Metrics
Founded Year
2010
Location
Fitzroy, Australia
Stage
Series A
Total Funding
$8M in 2 rounds
Latest Funding Round
Ranked
Employee Count
177 as on Sep 30, 2026
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Bellroy's funding and investors

Bellroy has raised a total funding of $8M over 2 rounds. Its first funding round was on Apr 10, 2019. Its latest funding round was a Series A round on Jun 28, 2019 for $*****. 2 investors participated in its latest round. Bellroy has 3 institutional investors.

Here is the list of recent funding rounds of Bellroy:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jun 28, 2019
9497999
Series A
7973208
9414907
9176117
2328222
Apr 10, 2019
7764472
Seed
7188114
3760658
8500320
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Bellroy's founders and board of directors

Founder? Claim Profile
The founders of Bellroy are Andrew Fallshaw, Hadrien Monloup and Matthew Fallshaw. Andrew Fallshaw is the CEO of Bellroy.
Here are the details of Bellroy's key team members:

Bellroy's employee count trend

Bellroy has 177 employees as of Sep 26. Here is Bellroy's employee count trend over the years:
Employee count trend for Bellroy
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Bellroy's Competitors and alternates

Top competitors of Bellroy include Alpaka Gear, Vera May and Mindbendr. Here is the list of Top 10 competitors of Bellroy, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Bellroy
Bellroy
2010, Fitzroy (Australia), Series A
Internet first brand offering wallets
$8M
41/100
2nd
Logo for Alpaka Gear
Alpaka Gear
2013, Melbourne (Australia), Unfunded
An internet-first brand of bags
-
-
40/100
3rd
Logo for Vera May
Vera May
2003, Sydney (Australia), Unfunded
Internet-first brand offering multi-category bags
-
-
24/100
4th
Logo for Mindbendr
Mindbendr
Perth (Australia), Unfunded
Internet first brand offering multi-category fashion accessories
-
-
24/100
5th
Logo for Flightmode
Flightmode
Melbourne (Australia), Unfunded
Internet first brand offering backpacks & travel accessories
-
-
24/100
6th
Logo for Louenhide
Louenhide
2006, Brisbane (Australia), Unfunded
Internet-first brand of handbags and wallets
-
-
24/100
7th
Logo for Mary and Marie Shop
Mary and Marie Shop
2012, Sydney (Australia), Unfunded
Internet first brand of luxury bags for women
-
-
24/100
8th
Logo for Olivia&Co
Olivia&Co
2016, Pymble (Australia), Unfunded
Private label brand of fashion accessories
-
-
23/100
9th
Logo for VIVRA
VIVRA
2013, Brisbane (Australia), Funding Raised
Internet-first brand offering pouches
-
 
23/100
10th
Logo for Alf the Label
Alf the Label
2016, Attadale (Australia), Unfunded
Internet first brand offering multi-category bags
-
-
20/100
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Bellroy's Investments and acquisitions

Bellroy has made no investments or acquisitions yet.

Reports related to Bellroy

Here is the latest report on Bellroy's sector:

News related to Bellroy

•
Bellroy is making a leather Google Pixel Fold case9to5Google•May 26, 2023•Bellroy
•
Bellroy turning water bottles into bagsInsideretail•Oct 22, 2019•Bellroy
•
This is how Bellroy secured US$8 million in fundingRagtrader•Jun 27, 2019•Bellroy
•
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