When was Belly Armor founded?

Belly Armor was founded in 2009 and raised its 1st funding round 4 years after it was founded.

Where is Belly Armor located?

Belly Armor is headquartered in Austin, United States.

Who is the current CEO of Belly Armor?

Aileen Chen of Belly Armor. They have also founded 1 company.

How many employees does Belly Armor have?

As of May 31, 2026, the latest employee count at Belly Armor is 1.

Is Belly Armor a funded company?

Belly Armor is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Feb 05, 2013.

When was the latest funding round of Belly Armor?

Belly Armor's latest funding was a $***** Seed round on Feb 05, 2013, with participation from 0 investor. Its primary sector is Apparel Brands. In United States, the Apparel Brands sector has seen $18.6M in funding in 2026 to date.

Where does Belly Armor rank among its competitors?

Belly Armor ranks 8th amongst 61 active competitors, of which 10 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Left on Friday, which secured $5.75M in Jul, 2023.

Who are the top competitors of Belly Armor?

Belly Armor's top competitors include Truewerk, Ministry of Supply and HATCH. Among them, Left on Friday secured the most recent funding round in July, 2023.

Belly Armor - 2026 Company Profile, Team, Funding & Competitors

Company Details

Retailer of EMF protection products, including blankets, apparel, and accessories. The company offers items designed to shield against electromagnetic radiation for adults and children. Products include blankets, clothing, and accessories made with specialized fabric. The company aims to raise awareness of potential health risks and provide solutions for reducing exposure.

Website: bellyarmor.com
Social
Email ID: *****@bellyarmor.com

Key Metrics

Founded Year

2009

Location

Austin, United States

Stage

Seed

Total Funding

$225K in 1 round

Latest Funding Round

Seed, Feb 05, 2013, $*****

Ranked

8^th among 61 active competitors

Employee Count

1 as on May 31, 2026

Similar Companies

Truewerk & 152 more

View Belly Armor's full profile

Belly Armor has raised a total funding of $225K over 1 round.

Here is the list of recent funding rounds of Belly Armor:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 05, 2013	4643931	Seed	2771728	9615853	8202679	7028751

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View details of Belly Armor's funding rounds and investors

The founders of Belly Armor is Aileen Chen. Aileen Chen is the CEO of Belly Armor.

Here are the details of Belly Armor's key team members:

Aileen Chen: Co-Founder & CEO of Belly Armor.

View details of Belly Armor's Founder profiles and Board Members

Belly Armor's employee count trend

Belly Armor has 1 employees as of May 26. Here is Belly Armor's employee count trend over the years:

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Top competitors of Belly Armor include Truewerk, Ministry of Supply and HATCH. Here is the list of Top 10 competitors of Belly Armor, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Truewerk 2014, Denver (United States), Series A	Internet first brand of performance apparel for industrial workers	$34.8M	Stride Consumer, Roundhouse Collective & 2 others	56/100
2nd	Ministry of Supply 2010, Boston (United States), Series A	Internet first brand offering eco-friendly casual wear	$8.94M	SK Ventures, VTF Capital & 2 others	51/100
3rd	HATCH 2011, New York City (United States), Acquired	Online retailer of maternity clothing, nursing clothes, and postpartum essentials	$6.94M	Silas Capital, Marquee Brands & 11 others	50/100
4th	Ramblers Way 2009, Kennebunk (United States), Series A	Sustainable, American-made merino wool clothing for men and women	$11.3M	-	37/100
5th	Set Active 2018, Los Angeles (United States), Unfunded	Internet first brand offering multi-category casual wear for women	-	-	36/100
6th	Destination Maternity 1982, Philadelphia (United States), Acquired	Maternity fashion and essentials for every trimester, offering stylish functional collections	-	Mill Road Capital, MVP Capital Partners	32/100
7th	Left on Friday 2017, Los Angeles (United States), Series A	Internet first brand offering performance casual wear for women	$5.75M	Superfecta Capital Partners	32/100
8th	Belly Armor 2009, Austin (United States), Seed	Retailer of EMF protection products, including blankets, apparel, and accessories	$225K	-	30/100
9th	All Citizens 2017, Jackson (United States), Unfunded	Online fashion brand offering performance fabric based apparel for men	-	-	30/100
10th	Motherhood Maternity 1977, Philadelphia (United States), Acquired	Maternity apparel and essentials for every stage of motherhood	-	Second Avenue Capital Partners	29/100