When was Benify founded?

Benify was founded in 2004 and raised its 1st funding round 7 years after it was founded.

Where is Benify located?

Benify is headquartered in Stockholm, Sweden.

How many employees does Benify have?

As of Mar 31, 2026, the latest employee count at Benify is 239.

Is Benify a funded company?

Benify is a funded company, having raised a total of $***** in its 1st and only funding round, a Unattributed round on Jun 29, 2011.

When was the latest funding round of Benify?

Benify's latest funding was a $***** Unattributed round on Jun 29, 2011, with participation from 1 investor.

Where does Benify rank among its competitors?

Benify ranks 8th amongst 278 active competitors, of which 72 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Bennie, which secured $50M in Dec, 2025.

Who are the top competitors of Benify?

Benify's top competitors include eHealth, Clair and Nayya. Among them, Bennie secured the most recent funding round in December, 2025.

Benify - 2026 Company Profile, Team, Funding & Competitors

Benify is a funded company based in Stockholm (Sweden), founded in 2004 by Markus Kullendorff. It operates as a Benefits management platform for organizations. Benify has raised an undisclosed amount in funding from Vitruvian Partners. The company has 278 active competitors, including 72 funded and 39 that have exited. Its top competitors include companies like eHealth, Clair and Nayya.

Company Details

Benify, formerly FlexPay, provides a benefits management platform for organizations. It includes features for configuration of employee benefits including health, pensions, company cars, perks such as discount from partner stores, marketplace for insurance providers, and running health and financial wellness programs. Also, provides employers and employees to determine their total compensation. Customers include IKEA, Volvo, Coca Cola, Astra Zeneca and others.

Website: benify.com
Social
Email ID: *****@benify.com
Phone Number: +46 **********

Key Metrics

Founded Year

2004

Location

Stockholm, Sweden

Stage

Funding Raised

Latest Funding Round

Unattributed, Jun 29, 2011, $*****

Investors

Vitruvian Partners & 1 more

Ranked

8^th among 278 active competitors

Employee Count

239 as on Mar 31, 2026

Similar Companies

eHealth & 348 more

View Benify's full profile

Benify is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Benify AB CIN: 556595-0317 , Sweden, Active	Jul 12, 2000	$69.5K (As on Dec 31, 2023)	-	-
BENIFY AS CIN: 914615119 , Norway, Active	Nov 26, 2014	-	-

Benify has raised funding over 1 round. Its latest funding round was a Unattributed round on Jun 29, 2011 for $*****. 1 investor participated in its latest round. Benify has 2 institutional investors.

Here is the list of recent funding rounds of Benify:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 29, 2011	6678825	Unattributed	2537151	1326179	8345535	8586531

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View details of Benify's funding rounds and investors

The founders of Benify is Markus Kullendorff.

Here are the details of Benify's key team members:

Markus Kullendorff: Founder of Benify and founder of 1 other company.
Contact Info: 1 phone number

View details of Benify's Founder profiles and Board Members

Benify's employee count trend

Benify has 239 employees as of Mar 26. Here is Benify's employee count trend over the years:

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Top competitors of Benify include eHealth, Clair and Nayya. Here is the list of Top 10 competitors of Benify, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	eHealth 1997, Mountain View (United States), Public	Online health insurance comparison platform for individuals and small businesses	$44M	QuestMark Partners, H.I.G. Capital & 11 others	73/100
2nd	Clair 2019, New York City (United States), Series B	Cloud-based employee benefits platform for on-demand pay	$67.7M	Thrive Capital, Upfront Ventures & 8 others	70/100
3rd	Nayya 2010, New York City (United States), Series C	Provider of an AI platform optimizing employee health and wealth benefits	$106M	Iconiq Capital, Felicis Ventures & 16 others	70/100
4th	Nava Benefits 2019, New York City (United States), Series C	Provider of employee benefits brokerage and administrative services	$90M	Thrive Capital, Pascal Ventures & 16 others	68/100
5th	Bharatsure 2021, Mumbai (India), Seed	Provider of technology and infrastructure for employee benefits and embedded insurance	$3.25M	Inflection Point Ventures, We Founder Circle ... & 150 others	67/100
6th	Amino 2013, San Francisco (United States), Acquired	Web based platform for finding doctors, estimating healthcare costs, and scheduling appointments	$111M	Transformation Capital, Oxford Finance & 15 others	66/100
7th	Origin 2019, San Francisco (United States), Series B	Financial planning solutions for employees	$68M	General Catalyst, Felicis Ventures & 13 others	65/100
8th	Benify 2004, Stockholm (Sweden), Funding Raised	Benefits management platform for organizations	-	Vitruvian Partners, Friends Capital	64/100
9th	Sana Benefits 2017, Austin (United States), Series B	Benefit marketplace solutions for employees	$111M	Gigafund, Trust Ventures & 8 others	64/100
10th	Bennie 2019, New York City (United States), Series A	Provider of employee benefits platform and brokerage services for employers	$100M	Motley Fool Ventures, Silverton Partners ... & 10 others	62/100