When was Ben's Soft Pretzels founded?

Ben's Soft Pretzels was founded in 2003.

Where is Ben's Soft Pretzels located?

Ben's Soft Pretzels is headquartered in Elkhart, United States.

How many employees does Ben's Soft Pretzels have?

As of Aug 31, 2026, the latest employee count at Ben's Soft Pretzels is 171.

Where does Ben's Soft Pretzels rank among its competitors?

Ben's Soft Pretzels ranks 152nd amongst 1139 active competitors, of which 57 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Cracker Barrel, which secured $275M in Jun, 2021.

Who are the top competitors of Ben's Soft Pretzels?

Ben's Soft Pretzels' top competitors include First Watch, MOD and Papa John. Among them, Cracker Barrel secured the most recent funding round in June, 2021.

Ben's Soft Pretzels - 2026 Company Profile & Competitors

Company Details

Provider of handcrafted pretzels and related products through various channels. It offers pretzels in various forms, including jumbo pretzels, pretzel bites, and pretzel dogs, along with complementary items. Distribution occurs through company-owned bakeries, food trucks, and online ordering, catering to individual consumers and larger events. The company also operates a loyalty program and offers gift cards. A franchising opportunity is available for interested parties.

Key Metrics

Founded Year

2003

Location

Elkhart, United States

Stage

Unfunded

Ranked

152^nd among 1139 active competitors

Employee Count

171 as on Aug 31, 2026

Similar Companies

MOD & 3255 more

View Ben's Soft Pretzels' full profile

Ben's Soft Pretzels is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
BEN'S SOFT PRETZELS LLC CIN: 261911401 , United States, Active	Dec 31, 1999	-	35 (As on Dec 31, 2024)	-

Ben's Soft Pretzels has not raised any funding rounds yet.

Ben's Soft Pretzels' employee count trend

Ben's Soft Pretzels has 171 employees as of Aug 26. Here is Ben's Soft Pretzels's employee count trend over the years:

Employee count trend for Ben's Soft Pretzels

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Top competitors of Ben's Soft Pretzels include First Watch, MOD and Papa John. Here is the list of Top 10 competitors of Ben's Soft Pretzels, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	First Watch 1983, Bradenton (United States), Public	Chain of limited service restaurant	-	L Catterton, Advent International	72/100
2nd	MOD 2008, Bellevue (United States), Acquired	Owns and operates a network of company-owned and franchised pizza restaurants	$338M	PWP Growth Equity, Clayton Dubilier & Rice ... & 12 others	70/100
3rd	Papa John 1984, United States, Acquired	Chain of restaurants offering pizza	-	Starboard Value, The Halifax Group & 5 others	69/100
4th	YUM! Brands 1997, Louisville (United States), Acquired	Restaurants chains	-	-	69/100
5th	Blaze Pizza 2012, Pasadena (United States), Series A	Chain of limited service restaurant offering pizza	$2.23M	Brentwood Associates, Matthew Pritzker & 2 others	67/100
6th	Chipotle 1993, Newport Beach (United States), Public	Chains providing prepared meals and catering services	$1.5M	Boston York Restaurant Group, Pershing Square Holdings ... & 2 others	67/100
7th	Cracker Barrel 1969, Lebanon (United States), Public	Chain of limited service restaurants	-	-	65/100
8th	Tropical Smoothie Cafe 1997, Atlanta (United States), Acquired	Fast-casual restaurant inspiring better with smoothies, food, and community	-	BIP Capital, FOD Capital & 4 others	65/100
9th	Domino's Pizza 1960, Ann Arbor (United States), Public	Franchised pizza restaurant chain	-	Trian Partners, Boston York Restaurant Group ... & 13 others	65/100
10th	BJ's Restaurants 1978, Huntington Beach (United States), Public	Limited service restaurant chain	-	Lowell Capital Management, Act 3 Holdings ... & 1 others	64/100
152nd	Ben's Soft Pretzels 2003, Elkhart (United States), Unfunded	Provider of handcrafted pretzels and related products through various channels	-	-	37/100