When was Besty founded?

Besty was founded in 2021 and raised its 1st funding round 3 years after it was founded.

Where is Besty located?

Besty is headquartered in New York City, United States.

How many employees does Besty have?

As of Sep 30, 2026, the latest employee count at Besty is 30.

Is Besty a funded company?

Besty is a funded company, having raised a total of $5.25M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Aug 20, 2024.

When was the latest funding round of Besty?

Besty's latest funding was a $***** Seed round on Jul 07, 2026, with participation from 4 investors. Its primary sector is Hotel IT. In United States, the Hotel IT sector has seen $17.5M in funding in 2026 to date.

Where does Besty rank among its competitors?

Besty ranks 4th amongst 170 active competitors, of which 8 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Palona, which secured an undisclosed amount in Aug, 2026.

Who are the top competitors of Besty?

Besty's top competitors include Tripla, Palona and HiJiffy. Among them, Palona secured the most recent funding round in August, 2026.

Besty - 2026 Company Profile, Team, Funding & Competitors

Besty is a seed company based in New York City (United States), founded in 2021 by Sam Dundas and Aarlo Stone Fish. It operates as an AI-powered guest messaging and revenue optimization tool for short-term rental managers. Besty has raised $5.25M in funding from investors like Armory Square Ventures, Ridge Ventures and Bungalow. The company has 170 active competitors, including 8 funded and 4 that have exited. Its top competitors include companies like Tripla, Palona and HiJiffy.

Company Details

AI-powered guest messaging and revenue optimization tool for short-term rental managers. It is designed to help with guest communication and revenue generation. It as a tool that messages guests staying in specific units and is also referred to as a virtual AI best friend on WhatsApp with ChatGPT.

Key Metrics

Founded Year

2021

Location

New York City, United States

Stage

Seed

Total Funding

$5.25M in 2 rounds

Latest Funding Round

Seed, Jul 07, 2026, $*****

Investors

Armory Square Ventures & 6 more

Ranked

4^th among 170 active competitors

Employee Count

30 as on Sep 30, 2026

Similar Companies

Tripla & 194 more

View Besty's full profile

Besty has raised a total funding of $5.25M over 2 rounds. Its first funding round was on Aug 20, 2024. Its latest funding round was a Seed round on Jul 07, 2026 for $*****. 4 investors participated in its latest round. Besty has 6 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Besty:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 07, 2026	2411633	Seed	8892077	4285556	9328921	4327769
Aug 20, 2024	8542736	Seed	5912086	8455517	Bungalow & 2 more	3674069

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View details of Besty's funding rounds and investors

The founders of Besty are Sam Dundas and Aarlo Stone Fish.

Here are the details of Besty's key team members:

Sam Dundas: Co-Founder of Besty.
Contact Info: 1 email address
Aarlo Stone Fish: Co-Founder of Besty.
Contact Info: 1 email address

View details of Besty's Founder profiles and Board Members

Besty's employee count trend

Besty has 30 employees as of Sep 26. Here is Besty's employee count trend over the years:

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Top competitors of Besty include Tripla, Palona and HiJiffy. Here is the list of Top 10 competitors of Besty, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Tripla 2015, Shinjuku (Japan), Public	AI-powered chatbot provider and customer satisfaction management solutions for hospitality industries	$2.65M	SAJ, Kips & 3 others	63/100
2nd	Palona 2024, Palo Alto (United States), Series A	Developer of AI platform for voice and text-based restaurant ordering	$20M	Defy, Fusion Fund & 6 others	55/100
3rd	HiJiffy 2015, Lisbon (Portugal), Seed	AI enabled chatbot and communication platform for hotels	$6.77M	Portugal Ventures, Caixa Capital & 2 others	44/100
4th	Besty 2021, New York City (United States), Seed	AI-powered guest messaging and revenue optimization tool for short-term rental managers	$5.25M	Ridge Ventures, Grand Ventures & 5 others	44/100
5th	Mosino 2021, Saint laurent (Canada), Unfunded	Provider of customer service and experience solutions for hospitality industry	-	-	44/100
6th	EasyWay 2017, Tel Aviv (Israel), Acquired	Provider of a virtual assistant for travelers to interact with hotels	-	LeadX Capital, Xcel & 5 others	43/100
7th	Whistle 2014, Santa Monica (United States), Acquired	Guest messaging platform transforming hotel communication for enhanced guest experiences	$1.42M	LH Ventures, Tech Coast Angels & 3 others	40/100
8th	RUNNR.ai 2022, Utrecht (Netherlands), Seed	Offers AI & web-based virtual assistance for guest communication	$2M	Arches Capital, Golden Eggs & 2 others	39/100
9th	Cation Consulting 2016, Dublin (Ireland), Unfunded	Conversational chatbot for customer support in airlines	-	-	37/100
10th	Go Moment 2011, Santa Monica (United States), Acquired	Omni-channel direct booking platform empowering hoteliers to elevate guest experiences	-	Google Assistant Investments, Vectr Ventures ... & 1 others	35/100