When was Better & Better founded?

Better & Better was founded in 2019 and raised its 1st funding round 3 years after it was founded.

Where is Better & Better located?

Better & Better is headquartered in New York City, United States.

How many employees does Better & Better have?

As of Oct 31, 2026, the latest employee count at Better & Better is 12.

Is Better & Better a funded company?

Better & Better is a funded company, having raised a total of $4.5M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Feb 16, 2022.

When was the latest funding round of Better & Better?

Better & Better's latest funding was a $***** Seed round on Nov 30, 2023, with participation from 0 investor.

Where does Better & Better rank among its competitors?

Better & Better ranks 1st amongst 3 active competitors, only 1 of which is funded. Better & Better, which secured $500K in Nov, 2023.

Better & Better - 2026 Company Profile, Funding & Competitors

Company Details

Internet-first brand offering vegan toothpaste for oral care. The products offered are natural, fluoride-free, and made of vitamin B12 and D3.

Website: www.betterandbetter.com/
Social
Email ID: *****@betterandbetter.com
Phone Number: +1 **********

Key Metrics

Founded Year

2019

Location

New York City, United States

Stage

Seed

Total Funding

$4.5M in 2 rounds

Latest Funding Round

Seed, Nov 30, 2023, $*****

Investors

Fifth Quarter Venture Agency & 6 more

Ranked

1^st among 3 active competitors

Employee Count

12 as on Oct 31, 2026

Similar Companies

Edinora & 12 more

View Better & Better's full profile

Better & Better has raised a total funding of $4.5M over 2 rounds. Its first funding round was on Feb 16, 2022. Better & Better has 7 institutional investors.

Here is the list of recent funding rounds of Better & Better:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 30, 2023	2905012	Seed	4223133	4959481	6801647	5627889
Feb 16, 2022	6624123	Seed	9083245	4320935	Fifth Quarter Venture Agency	Alpaca & 2 more

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View details of Better & Better's funding rounds and investors

Better & Better's employee count trend

Better & Better has 12 employees as of Oct 26. Here is Better & Better's employee count trend over the years:

Employee count trend for Better & Better

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Top competitors of Better & Better include Mouthology and Believe Oral Care. Here is the list of Top 10 competitors of Better & Better, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Better & Better 2019, New York City (United States), Seed	Internet-first brand offering vegan toothpaste for oral care	$4.5M	Alpaca, Azure Capital Partners & 5 others	38/100
2nd	Mouthology 2009, Sheridan (United States), Unfunded	Online beauty brand offering a wide range of toothpaste and accessories	-	-	24/100
3rd	Believe Oral Care 2020, Brunswick (United States), Unfunded	Internet first brand offering organic toothpaste	-	-	22/100