Betterment - About the company
Betterment is a series F company based in New York City (United States), founded in 2010 by Jonathan Stein and Eli Boverman. It operates as an App-based automated investment and retirement planning platform. Betterment has raised $335M in funding from investors like Kinnevik, Bessemer Venture Partners and Francisco Partners, with a current valuation of $*****. The company has 135 active competitors, including 35 funded and 9 that have exited. Its top competitors include companies like M1, Stash and Wealthfront.
Company Details
Betterment is an app-based automated investment and retirement planning platform. It provides tools for spending, saving, and developing customised plans for the future. Users focus on investing in ETFs and cash reserves for long-term financial goals. the app is available for Android and iOS platform.
- Website
- www.betterment.com/
- Social
- Email ID
- *****@betterment.com
- Phone Number
- +1 **********
- Registered Address
- New York, New York
Key Metrics
Founded Year
2010
Location
New York City, United States
Stage
Series F
Total Funding
$335M in 10 rounds
Latest Funding Round
Post Money Valuation
$***** as on Sep 24, 2021
Ranked
1st among 135 active competitors
Employee Count
626 as on Mar 31, 2026
Investment & Acquisitions
Legal entities associated with Betterment
Betterment is associated with 7 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
BETTERMENT LLC CIN: 04673969 , United States, Active | Apr 07, 2009 | - | - | - |
BETTERMENT HOLDINGS, INC CIN: 900735456 , United States, Active | Dec 31, 1999 | - | 503 (As on Dec 31, 2024) | - |
S&D Investment Consulting Solutions s.r.o. CIN: 07650311 , Czech Republic, Active | Nov 19, 2018 | - | - | |
BETTERMENT FINANCIAL LLC CIN: 5534538 , United States, Active | Apr 16, 2019 | - | - | - |
PRO INVEST EXPERT s.r.o. CIN: 03452018 , Czech Republic, Active | Oct 01, 2014 | - | - | |
RE6, LLC CIN: 4673969 , United States, Active | Dec 02, 2014 | - | - | - |
Betterment Holdings, Inc. CIN: 001t000000ld6igAAA , United States, Active | Oct 05, 2021 | - | - | - |
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Betterment's funding and investors
Betterment has raised a total funding of $335M over 10 rounds. Its first funding round was on Nov 2010. Its latest funding round was a Conventional Debt round on Sep 29, 2021 for $*****. 2 investors participated in its latest round. Betterment has 42 institutional investors and 2 angel investors.
Here is the list of recent funding rounds of Betterment:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Sep 29, 2021 | 6898508 | Conventional Debt | 3548953 | 6959044 | 5790261 | 5001058 |
Sep 24, 2021 | 9905529 | Series F | 1845156 | 2615253 | 5576551 | |
Jul 21, 2017 | 4371419 | Series E | 3794073 | 7211074 |
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Betterment's founders and board of directors
Founder? Claim ProfileThe founders of Betterment are Jonathan Stein and Eli Boverman. Sarah Kirshbaum Levy is the CEO of Betterment.
Here are the details of Betterment's key team members:
- Jonathan Stein: Founder and Board Member of Betterment. They serve on the board of 1 company.
- Eli Boverman: Co-Founder of Betterment.
- Sarah Kirshbaum Levy: CEO of Betterment. Contact Info: 1 email address
Betterment's Board of Directors
Betterment's board has 18 active members. Eli Broverman, Phillip Riese, Jonathan Stein, Sarah Levy, John Clendening, Ryan O'sullivan, Rob Stavis, Peter Christodoulo, Shawn Carolan, John Jarve, Donna Wells, Chris Bischoff, Peter Lorimer, Natalie Hugh Tydeman, Eric Arnold, Philip Riese, Philiip Riese and Christian Mitchell are independent board members.Here is the list of Betterment's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Independent board member | - | Current | 15y 3m | |
xegncmn | Independent board member | - | Current | 9y 6m |
tohhaxh | Independent board member | - | Current | 2y 8m |
gpxrzbf | Independent board member | - | Current | 6y 5m |
agimhpe | Independent board member | - | Current | 6y 8m |
qhwlucf | Independent board member | - | Current | 5y 2m |
zoasotf | Independent board member | - | Current | 6y 4m |
tgtt{ha | Independent board member | - | Current | 4y 2m |
tqsuqcb | Independent board member | - | Current | 9y 4m |
haqr{ue | Independent board member | - | Current | 9y 6m |
niccsug | Independent board member | - | Current | 9y 4m |
anigahg | Independent board member | - | Current | 4y 4m |
qywwfwh | Independent board member | - | Current | 4y 9m |
v{jzwub | Independent board member | - | Current | 6y 4m |
qtafvxq | Independent board member | - | Current | 6y 4m |
olfbrra | Independent board member | - | Current | 5y 9m |
uizauhp | Independent board member | - | Current | 3y 2m |
wqqhccu | Independent board member | - | Current | 1y 4m |
View details of Betterment's Founder profiles and Board Members
Betterment's employee count trend
Betterment has 626 employees as of Mar 26. Here is Betterment's employee count trend over the years:
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Betterment's Competitors and alternates
Top competitors of Betterment include M1, Stash and Wealthfront. Here is the list of Top 10 competitors of Betterment, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Betterment 2010, New York City (United States), Series F | App-based automated investment and retirement planning platform | $335M | 80/100 | |
2nd |  M1 2015, Chicago (United States), Series E | Provider of an investment and lending platform for securities | $333M | 72/100 | |
3rd |  Stash 2015, New York City (United States), Series H | Automated investment and robo-advisory platform | $747M | 72/100 | |
4th |  Wealthfront 2008, Palo Alto (United States), Public | Robo advisor and financial planning platform | $205M | 71/100 | |
5th | BrightPlan 2016, San Jose (United States), Series B | Goal-based robo advisoy platform | $48.1M | 63/100 | |
6th | SigFig 2011, San Francisco (United States), Series E | Intelligent financial solutions and personalized advice for enterprises and individual investors | $117M | 63/100 | |
7th | Ellevest 2014, New York City (United States), Acqui-Hired | App-based automated investment platform for women | $155M | 61/100 | |
8th |  Unifimoney 2019, Mill Valley (United States), Seed | App-based Robo-advisory platform for individuals | $10M | 59/100 | |
9th |  Powder 2023, Los Altos (United States), Seed | Provider of generative AI co-pilot for wealth advisors | $5.5M | 59/100 | |
10th | Plenty 2022, San Francisco (United States), Acquired | AI-driven robo advisory platform for couples | $7.75M | 58/100 |
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Betterment's Investments and acquisitions
Betterment has not made any investments yet. Betterment has made 5 acquisitions.Here is the list of latest three $acquisitions:Filter this list
Filter this listDate of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
May 15, 2025 | Acquisition | 2016 | Menlo Park (United States) | |
Feb 23, 2022 | Acquisition | 2015 | Miami (United States) | |
Feb 08, 2022 | Acquisition | 2008 | Redwood City (United States) |
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Reports related to Betterment
Here is the latest report on Betterment's sector:
News related to Betterment
Filter this listMedia has covered Betterment for a total of 11 events in the last 1 year, 9 of them have been about company updates and 1 about partnerships.
•
Betterment Launches AI Enabled Account Solution to Streamline Investing and SavingsCrowdfund Insider•Mar 11, 2026•Betterment
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Betterment Strengthens Client Offerings with Mortgage Partnership and Advisor Model Marketplace ExpansionCrowdfund Insider•Feb 23, 2026•Betterment
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Financial Wellness Benefits Market to Expand Due to Employer FocusPR Newswire•Feb 17, 2026•Marketresearchintellect, Fidelity Investments, SoFi, Betterment and 4 others
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Betterment & Capitalize Partner to Modernize 401(k) RolloversBusiness Wire•Jan 22, 2026•Betterment
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Adswerve Helps Betterment Unlock New Customer Growth and Reduce Acquisition CostsMarTech Series•Jan 22, 2026•AdSwerve, Betterment
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Betterment at Work: Half of US Workers Need $1 Million+ to RetirePR Newswire•Dec 15, 2025•Betterment
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Betterment launches self-directed investing for retail clients, offering commission-free stock and ETF trading.Crowdfund Insider•Nov 14, 2025•Betterment
•
Betterment Advisor Solutions partners Vanilla to offer estate planning tech for advisorsCrowdfund Insider•Sep 15, 2025•Vanilla, Betterment
•
Betterment Advisor Solutions Enhances Wealth Management with AI, Solo 401(k)s, Ellevest AcquisitionCrowdfund Insider•Sep 10, 2025•Ellevest, Betterment
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