When was Betterment founded?

Betterment was founded in 2010 and became a unicorn in 2021.

Where is Betterment located?

Betterment is headquartered in New York City, United States. It is registered at New York, New York.

Who is the current CEO of Betterment?

Sarah Kirshbaum Levy of Betterment.

How many employees does Betterment have?

As of Apr 30, 2026, the latest employee count at Betterment is 640.

Is Betterment a funded company?

Betterment is a funded company, having raised a total of $335M across 10 funding rounds to date. The company's 1st funding round was raised for an undisclosed amount in a Angel round on Nov 2010.

How much is Betterment worth?

The latest valuation of Betterment is $1.3B as of Sep 24, 2021.

When was the latest funding round of Betterment?

Betterment's latest funding was a $100M Conventional Debt round on Sep 29, 2021, with participation from 2 investors.

Is Betterment a Investment Tech company?

The primary sector of Betterment is Investment Tech.

Where does Betterment rank among its competitors?

Betterment ranks 1st amongst 145 active competitors, of which 35 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was BrightPlan, which secured $4.02M in Jan, 2026.

Who are the top competitors of Betterment?

Betterment's top competitors include Wealthfront, Stash and M1. Among them, BrightPlan secured the most recent funding round in January, 2026.

Betterment - 2026 Company Profile, Team, Funding & Competitors

Sectors and market segments that Betterment operate in

Betterment serves in the FinTech market segments.The primary business model of Betterment is:

FinTech > Investment Tech > ***** **** > ***** ******

Company Details

Betterment is an app-based automated investment and retirement planning platform. It provides tools for spending, saving, and developing customised plans for the future. Users focus on investing in ETFs and cash reserves for long-term financial goals. the app is available for Android and iOS platform.

Website: www.betterment.com/
Social
Email ID: *****@betterment.com
Phone Number: +1 **********
Registered Address: New York, New York

Key Metrics

Founded Year

2010

Location

New York City, United States

Stage

Series F

Total Funding

$335M in 10 rounds

Latest Funding Round

Conventional Debt, Sep 29, 2021, $100M

Post Money Valuation

$1.3B as on Sep 24, 2021

Investors

Kinnevik & 43 more

Ranked

1^st among 145 active competitors

Employee Count

640 as on Apr 30, 2026

Investment & Acquisitions

Rowboat Advisors & 4 more

Similar Companies

Endowus & 585 more

View Betterment's full profile

Betterment is associated with 7 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
BETTERMENT LLC CIN: 04673969 , United States, Active	Apr 07, 2009	-	-	-
BETTERMENT HOLDINGS, INC CIN: 900735456 , United States, Active	Dec 31, 1999	-	503 (As on Dec 31, 2024)	-
S&D Investment Consulting Solutions s.r.o. CIN: 07650311 , Czech Republic, Active	Nov 19, 2018	-	-
BETTERMENT FINANCIAL LLC CIN: 5534538 , United States, Active	Apr 16, 2019	-	-	-
PRO INVEST EXPERT s.r.o. CIN: 03452018 , Czech Republic, Active	Oct 01, 2014	-	-
RE6, LLC CIN: 4673969 , United States, Active	Dec 02, 2014	-	-	-
Betterment Holdings, Inc. CIN: 001t000000ld6igAAA , United States, Active	Oct 05, 2021	-	-	-

Betterment has raised a total funding of $335M over 10 rounds. Its first funding round was on Nov 2010. Its latest funding round was a Conventional Debt round on Sep 29, 2021 for $100M. 2 investors participated in its latest round. Betterment has 42 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Betterment:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 29, 2021	$100M	Conventional Debt	-	-	-	Runway Growth Capital, ORIX
Sep 24, 2021	$60M	Series F	$1.3B	-	Treasury	Kinnevik, Bessemer Venture Partners, Francisco Partners, Menlo Ventures, Globespan Capital Partners, The Private Shares Fund, Anthemis Group, ID8 Investments, Aflac Ventures, Citi
Jul 21, 2017	$70M	Series E	$800M	-	Kinnevik	Menlo Ventures, Francisco Partners, Bessemer Venture Partners

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View details of Betterment's funding rounds and investors

The founders of Betterment are Jonathan Stein and Eli Boverman. Sarah Kirshbaum Levy is the CEO of Betterment.

Here are the details of Betterment's key team members:

Jonathan Stein: Founder and Board Member of Betterment. They serve on the board of 1 company.
Eli Boverman: Co-Founder of Betterment.
Sarah Kirshbaum Levy: CEO of Betterment.
Contact Info: 1 email address

Betterment's Board of Directors

Betterment's board has 18 active members. Eli Broverman, Phillip Riese, Jonathan Stein, Sarah Levy, Rob Stavis, Peter Christodoulo, Shawn Carolan, John Jarve, Donna Wells, Chris Bischoff, Peter Lorimer, Natalie Hugh Tydeman, Ryan O'sullivan, Eric Arnold, Philip Riese, Philiip Riese, John Clendening and Christian Mitchell are independent board members.

Here is the list of Betterment's board of directors:

Name	Type	Representing	Status	Duration
Eli Broverman	Independent board member	-	Current	15y 5m
Phillip Riese	Independent board member	-	Current	4y 7m
Jonathan Stein	Independent board member	-	Current	15y 5m
Sarah Levy	Independent board member	-	Current	4y 7m
Rob Stavis	Independent board member	-	Current	15y 5m
Peter Christodoulo	Independent board member	-	Current	11y 2m
Shawn Carolan	Independent board member	-	Current	4y 7m
John Jarve	Independent board member	-	Current	12y 0m
Donna Wells	Independent board member	-	Current	4y 7m
Chris Bischoff	Independent board member	-	Current	10y 0m
Peter Lorimer	Independent board member	-	Current	4y 7m
Natalie Hugh Tydeman	Independent board member	-	Current	4y 7m
Ryan O'sullivan	Independent board member	-	Current	15y 5m
Eric Arnold	Independent board member	-	Current	15y 5m
Philip Riese	Independent board member	-	Current	11y 2m
Philiip Riese	Independent board member	-	Current	12y 0m
John Clendening	Independent board member	-	Current	10y 0m
Christian Mitchell	Independent board member	-	Current	12y 0m

View details of Betterment's Founder profiles and Board Members

Betterment's employee count trend

Betterment has 640 employees as of Apr 26. Here is Betterment's employee count trend over the years:

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Top competitors of Betterment include Wealthfront, Stash and M1. Here is the list of Top 10 competitors of Betterment, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Betterment 2010, New York City (United States), Series F	App-based automated investment and retirement planning platform	$335M	SeedFord Partners, Glean Management & 42 others	80/100
2nd	Wealthfront 2008, Palo Alto (United States), Public	Robo advisor and financial planning platform	$205M	Index Ventures, Spark Capital & 32 others	75/100
3rd	Stash 2015, New York City (United States), Acquired	Automated investment and robo-advisory platform	$747M	Goodwater Capital, Union Square Ventures ... & 21 others	74/100
4th	M1 2015, Chicago (United States), Series E	Provider of an investment and lending platform for securities	$333M	Left Lane, SoftBank Vision Fund & 9 others	72/100
5th	Ellevest 2014, New York City (United States), Acqui-Hired	App-based automated investment platform for women	$155M	Morningstar, Rethink Impact & 47 others	67/100
6th	BrightPlan 2016, San Jose (United States), Series B	Goal-based robo advisoy platform	$48.1M	The Cynosure Group, Fremont Group & 1 others	64/100
7th	SigFig 2011, San Francisco (United States), Series E	Intelligent financial solutions and personalized advice for enterprises and individual investors	$117M	Bain Capital Ventures, Union Square Ventures ... & 12 others	63/100
8th	Powder 2023, Los Altos (United States), Seed	Provider of generative AI co-pilot for wealth advisors	$5.5M	Y Combinator, General Catalyst & 10 others	59/100
9th	Beanstox 2017, Boston (United States), Seed	Online Robo advisory wealth management platform	$3.15M	O’Leary Ventures	56/100
10th	VRGL 2021, Dallas (United States), Series A	Provider of a platform for wealth management firms to grow	$25.3M	FINTOP, MissionOG & 8 others	55/100

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Betterment has not made any investments yet. Betterment has made 5 acquisitions.

Here is the list of latest three $acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
May 15, 2025	Acquisition	Rowboat Advisors	2016	Menlo Park (United States)
Feb 23, 2022	Acquisition	Gradvisor	2015	Miami (United States)
Feb 08, 2022	Acquisition	Makara	2008	Redwood City (United States)