When was BetterUp founded?

BetterUp was founded in 2013 and became a unicorn in 2021, reaching the milestone in 8 years. It raised its 1st funding round 2 years after its incorporation.

Where is BetterUp located?

BetterUp is headquartered in Austin, United States.

Who is the current CEO of BetterUp?

Alexi Robichaux of BetterUp. They are also angel investors in 3 startups.

Which legal entities is BetterUp associated with?

BetterUp is associated with BETTERUP, INC. and 1 other.

How many employees does BetterUp have?

As of Jan 31, 2026, the latest employee count at BetterUp is 2751.

Is BetterUp a funded company?

BetterUp is a funded company, having raised a total of $628M across 8 funding rounds to date. The company's 1st funding round was a $2.9M Seed round, raised on Dec 2015.

How much is BetterUp worth?

The latest valuation of BetterUp is $4.7B as of Oct 08, 2021.

When was the latest funding round of BetterUp?

BetterUp's latest funding was a $190K Series E round on Sep 19, 2024, with participation from 0 investor.

Is BetterUp a HRTech company?

The primary sector of BetterUp is HRTech.

Where does BetterUp rank among its competitors?

BetterUp ranks 2nd amongst 147 active competitors, of which 22 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Hupo, which secured $10M in Jan, 2026.

Who are the top competitors of BetterUp?

BetterUp's top competitors include Valence, Sounding Board and Bunch. Among them, Hupo secured the most recent funding round in January, 2026.

BetterUp - 2026 Company Profile, Team, Funding & Competitors

Company Details

Provider of an AI-powered platform delivering personalized coaching and development. The platform offers tools for leadership development, manager performance improvement, and resilience building. It delivers coaching to employees at all levels. The platform aims to align workforce potential with business strategy through interconnected products.

Website: www.betterup.com/
Social
Email ID: *****@betterup.co

Key Metrics

Founded Year

2013

Location

Austin, United States

Stage

Series E

Total Funding

$628M in 8 rounds

Latest Funding Round

Series E, Sep 19, 2024, $190K

Post Money Valuation

$4.7B as on Oct 08, 2021

Investors

Lightspeed Venture Partners & 31 more

Ranked

2^nd among 147 active competitors

Employee Count

2,751 as on Jan 31, 2026

Investment & Acquisitions

Motive Software & 1 more

Similar Companies

Valence & 157 more

View BetterUp's full profile

BetterUp is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Betterup, Inc. CIN: 5455102 , United States, Active		-	412 (As on Dec 31, 2024)	-
BETTERUP, INC. CIN: 464390865 , United States, Active	Dec 31, 1999	-	412 (As on Dec 31, 2024)	-

BetterUp has raised a total funding of $628M over 8 rounds. Its first funding round was on Dec 2015. BetterUp has 32 institutional investors.

Here is the list of recent funding rounds of BetterUp:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 19, 2024	$190K	Series E	-	-	-	-
Feb 28, 2024	$215K	Series E	-	-	-	-
Sep 24, 2021	$339M	Series E	$4.7B	-	Wellington, Lightspeed Venture Partners, Iconiq Capital	Mubadala, Morningside, SV Angel, Sapphire Ventures, Plus Capital, Salesforce Ventures

Access funding benchmarks and valuations. Sign up today!

View details of BetterUp's funding rounds and investors

The founders of BetterUp are Alexi Robichaux and Eduardo Medina. Alexi Robichaux is the CEO of BetterUp.

Here are the details of BetterUp's key team members:

Alexi Robichaux: Co-Founder & CEO of BetterUp and founder of 2 other companies, ROM Technologies and BetterUp. They are also an angel investor in 3 startups and serve on the board of 1 company.
Contact Info: 2 email addresses
Eduardo Medina: Co-founder | COO of BetterUp. They serve on the board of 1 company.

BetterUp's Board of Directors

BetterUp's board has 8 active members. Alexi Robichaux, Doug Pepper, Emily Melton, Eduardo Medina, Vinh Le, Kevin Rubin, David Hatfield and Will Kohler are independent board members.

Here is the list of BetterUp's board of directors:

Name	Type	Representing	Status	Duration
Alexi Robichaux	Independent board member	-	Current	5y 0m
Doug Pepper	Independent board member	-	Current	5y 0m
Emily Melton	Independent board member	-	Current	5y 0m
Eduardo Medina	Independent board member	-	Current	5y 0m
Vinh Le	Independent board member	-	Current	2y 0m
Kevin Rubin	Independent board member	-	Current	1y 5m
David Hatfield	Independent board member	-	Current	5y 0m
Will Kohler	Independent board member	-	Current	5y 0m

View details of BetterUp's Founder profiles and Board Members

BetterUp's employee count trend

BetterUp has 2,751 employees as of Jan 26. Here is BetterUp's employee count trend over the years:

Uncover BetterUp's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of BetterUp include Valence, Sounding Board and Bunch. Here is the list of Top 10 competitors of BetterUp, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Valence 2018, New York City (United States), Series B	Provider of an AI coach for manager and team development	$75M	Bessemer Venture Partners, Insight Partners ... & 3 others	63/100
2nd	BetterUp 2013, Austin (United States), Series E	Provider of an AI-powered platform delivering personalized coaching and development	$628M	Wellington, Sapphire Ventures & 30 others	62/100
3rd	Sounding Board 2016, San Francisco (United States), Acquired	Employee leadership training platform	$47.2M	JAZZ Venture Partners, Canaan & 16 others	62/100
4th	Bunch 2016, New York City (United States), Acquired	Cloud-based LMS platform for leadership training	$4.4M	Atlantic Labs, M13 Company & 32 others	52/100
5th	ExecOnline 2012, New York City (United States), Series D	Online training platform for company professionals	$86.6M	ABS Capital, OMERS & 12 others	51/100
6th	LEADx 2017, Philadelphia (United States), Seed	Leadership development platform scaling emotional intelligence training and executive coaching	$350K	-	50/100
7th	Hupo 2022, Singapore (Singapore), Series A	Platform offering leadership development solutions	$13M	DST Global, Collab Fund & 5 others	50/100
8th	Strive 2017, San Francisco (United States), Acquired	Online social learning management solution	$3.8M	Lemonade Capital, Essex Bay Capital	47/100
9th	CorpU 1997, Mechanicsburg (United States), Acquired	Professional development through collaboration platform	$4.75M	SuRo Capital, Penn Venture Partners & 1 others	47/100
10th	Loquiz 2011, Tallinn (Estonia), Unfunded	Gamification based Platform for Employee Engagement and Development	-	-	46/100