Bitly - About the company
Bitly is a series D company based in New York City (United States), founded in 2008 by John Borthwick, Nathan Folkman, Todd Levy and Peter Stern. It operates as a Provider of URL shortening, QR code generation, and link management. Bitly has raised $92.9M in funding from investors like O'Reilly AlphaTech Ventures, Khosla Ventures and RRE Ventures. The company has 340 active competitors, including 5 funded and 2 that have exited. Its top competitors include companies like Onelink.to, Short Url and GoLinks.
Company Details
Provider of URL shortening, QR code generation, and link management. It offers tools for customizing, sharing, and tracking links and QR codes. The platform provides solutions for businesses to build brand connections and manage digital interactions. It includes features such as branded links, mobile links, UTM campaigns, and digital business cards.
- Website
- bitly.com
- Email ID
- *****@bitly.com
Key Metrics
Founded Year
2008
Location
New York City, United States
Stage
Series D
Total Funding
$92.9M in 8 rounds
Latest Funding Round
Investors
Ranked
1st among 340 active competitors
Employee Count
336 as on Feb 28, 2026
Investment & Acquisitions
Similar Companies
Legal entities associated with Bitly
Bitly is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Bitly, Inc. CIN: 263895205 , United States, Active | Oct 11, 2008 | - | 173 (As on Dec 31, 2024) | - |
Bitly Europe GmbH CIN: R2101_HRB43671 , Germany, Deadpooled | Nov 26, 2019 | - | 47 (As on Dec 31, 2023) |
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Bitly's funding and investors
Bitly has raised a total funding of $92.9M over 8 rounds. Its first funding round was on 2008. Its latest funding round was a Series D round on Jul 12, 2017 for $*****. 1 investor participated in its latest round. Bitly has 21 institutional investors and 9 angel investors.
Here is the list of recent funding rounds of Bitly:
Filter this list
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jul 12, 2017 | 9477099 | Series D | 1071861 | 2657881 | 4751804 | 6666406 |
Jul 19, 2012 | 4873647 | Series C | 7737076 | 2542126 | 4674135 | |
Mar 16, 2012 | 3099527 | Series B | 2851568 | 4631233 | 6847856 | 7357365 |
View details of Bitly's funding rounds and investors
Bitly's founders and board of directors
Founder? Claim ProfileThe founders of Bitly are John Borthwick, Nathan Folkman, Todd Levy and Peter Stern. Peter A Krivkovich is the CEO of Bitly.
Here are the details of Bitly's key team members:
- John Borthwick: Co-Founder of Bitly. They serve on the board of 1 company.Contact Info: 1 email address
- Nathan Folkman: Co-Founder of Bitly. Contact Info: 1 email address
- Todd Levy: Former Co-Founder of Bitly. Contact Info: 1 email address
- Peter Stern: Former Co-Founder & CEO of Bitly. Contact Info: 1 email address
- Peter A Krivkovich: CEO of Bitly. Contact Info: 1 email address
Bitly's Board of Directors
Bitly's board has 8 active members. Peter Stern, James Altucher, Bryce Roberts, John Borthwick, Andrew Weissman, Eric Wiesen, Sam Mandel and Eric Weisen are independent board members.Here is the list of Bitly's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Independent board member | - | Current | 13y 11m | |
uyqgsl{ | Independent board member | - | Current | 6y 8m |
ipzahbr | Independent board member | - | Current | 5y 6m |
xcibbtj | Independent board member | - | Current | 3y 2m |
jbv{ylw | Independent board member | - | Current | 8y 6m |
xnaxyvi | Independent board member | - | Current | 4y 5m |
isfzmzs | Independent board member | - | Current | 5y 7m |
suwiecm | Independent board member | - | Current | 5y 5m |
View details of Bitly's Founder profiles and Board Members
Bitly's employee count trend
Bitly has 336 employees as of Feb 26. Here is Bitly's employee count trend over the years:
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Bitly's Competitors and alternates
Top competitors of Bitly include Onelink.to, Short Url and GoLinks. Here is the list of Top 10 competitors of Bitly, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Bitly 2008, New York City (United States), Series D | Provider of URL shortening, QR code generation, and link management | $92.9M | 76/100 | |
2nd | Onelink.to 2011, Sweden, Unfunded | Provider of universal link and QR code for app distribution | - | - | 53/100 |
3rd | Provider of the URL shortening software solution | - | - | 47/100 | |
4th | GoLinks 2016, San Jose (United States), Series A | Cloud based platform offering link shortener | $27.2M | 46/100 | |
5th | InstaBio - As many links on your Instagram or TikTok profile as you want - Best Link In Bio Tool | - | - | 45/100 | |
6th | BL.INK 2008, Austin (United States), Acquired | URL shortener tool | - | 42/100 | |
7th | Cloud-based URL shortening tools provider | - | - | 41/100 | |
8th | IP Logger 2011, United States, Unfunded | Cloud-based URL shortener tools provider | - | - | 41/100 |
9th | AppURL 2013, Watertown (United States), Unfunded | Provider of URL shortener | - | - | 37/100 |
10th | Shortly AI 2019, Miami (United States), Unfunded | Cloud-based link management and URL shortener software solution provider | - | - | 36/100 |
Looking for more details on Bitly's competitors? Click here to see the top ones
Bitly's Investments and acquisitions
Bitly has acquired Egoditor. Bitly has not made any investments as of now.Reports related to Bitly
Here is the latest report on Bitly's sector:
News related to Bitly
Media has covered Bitly for a total of 2 events in the last 1 year, 1 of them has been about company updates.
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Bitty & Beau's Coffee Launches "Share the Good" Campaign for Wilmington HeroesPR Newswire•Nov 05, 2025•Bitly
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Bitly Launches New 'Text-to-Pay' and 'Text-to-Buy' Partner Category in App MarketplacePR Newswire•Nov 21, 2024•Bitly, Authvia, AudienceTap, OneText
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Bitly Announces Leadership Team Expansion Fueling Innovation And Business GrowthPR Newswire•Jun 20, 2024•Bitly
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Bitly Announces Leadership Team Expansion Fueling Innovation And Business GrowthMarTech Series•Jun 20, 2024•Bitly
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Bitly Enters Estimated $1.9 Billion Landing Page Market with New Pages Product LaunchPR Newswire•May 30, 2024•Bitly
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Bitly Introduces First Automated API Solution For Scaling 2D BarcodesMarTech Series•Feb 13, 2024•Bitly
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Bitlink Unveils Global Synchronized Beta: Spearheading the Web3 Ecosystem RevolutionGlobeNewswire•Aug 30, 2023•Bitly
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