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Bitly - About the company

Bitly is a series D company based in New York City (United States), founded in 2008 by John Borthwick, Nathan Folkman, Todd Levy and Peter Stern. It operates as a Provider of URL shortening, QR code generation, and link management. Bitly has raised $92.9M in funding from investors like O'Reilly AlphaTech Ventures, Khosla Ventures and RRE Ventures. The company has 340 active competitors, including 5 funded and 2 that have exited. Its top competitors include companies like Onelink.to, Short Url and GoLinks.

Company Details

Provider of URL shortening, QR code generation, and link management. It offers tools for customizing, sharing, and tracking links and QR codes. The platform provides solutions for businesses to build brand connections and manage digital interactions. It includes features such as branded links, mobile links, UTM campaigns, and digital business cards.
Website
bitly.com
Social
XFacebook
Email ID
*****@bitly.com
Key Metrics
Founded Year
2008
Location
New York City, United States
Stage
Series D
Total Funding
$92.9M in 8 rounds
Latest Funding Round
Ranked
Employee Count
336 as on Feb 28, 2026
Investment & Acquisitions
Similar Companies
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Bitly's funding and investors

Bitly has raised a total funding of $92.9M over 8 rounds. Its first funding round was on 2008. Its latest funding round was a Series D round on Jul 12, 2017 for $*****. 1 investor participated in its latest round. Bitly has 21 institutional investors and 9 angel investors.

Here is the list of recent funding rounds of Bitly:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jul 12, 2017
9477099
Series D
1071861
2657881
4751804
6666406
Jul 19, 2012
4873647
Series C
7737076
2542126
4674135
Mar 16, 2012
3099527
Series B
2851568
4631233
6847856
7357365
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Bitly's founders and board of directors

Founder? Claim Profile
The founders of Bitly are John Borthwick, Nathan Folkman, Todd Levy and Peter Stern. Peter A Krivkovich is the CEO of Bitly.
Here are the details of Bitly's key team members:

Bitly's Board of Directors

Bitly's board has 8 active members. Peter Stern, James Altucher, Bryce Roberts, John Borthwick, Andrew Weissman, Eric Wiesen, Sam Mandel and Eric Weisen are independent board members.
Here is the list of Bitly's board of directors:
Name
Type
Representing
Status
Duration
Independent board member
-
Current
13y 11m
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Independent board member
-
Current
6y 8m
ipzahbr
Independent board member
-
Current
5y 6m
xcibbtj
Independent board member
-
Current
3y 2m
jbv{ylw
Independent board member
-
Current
8y 6m
xnaxyvi
Independent board member
-
Current
4y 5m
isfzmzs
Independent board member
-
Current
5y 7m
suwiecm
Independent board member
-
Current
5y 5m

Bitly's employee count trend

Bitly has 336 employees as of Feb 26. Here is Bitly's employee count trend over the years:
Employee count trend for Bitly
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Bitly's Competitors and alternates

Top competitors of Bitly include Onelink.to, Short Url and GoLinks. Here is the list of Top 10 competitors of Bitly, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Bitly
Bitly
2008, New York City (United States), Series D
Provider of URL shortening, QR code generation, and link management
$92.9M
76/100
2nd
Logo for Onelink.to
Onelink.to
2011, Sweden, Unfunded
Provider of universal link and QR code for app distribution
-
-
53/100
3rd
Logo for Short Url
Short Url
2010, Austria, Unfunded
Provider of the URL shortening software solution
-
-
47/100
4th
Logo for GoLinks
GoLinks
2016, San Jose (United States), Series A
Cloud based platform offering link shortener
$27.2M
46/100
5th
Logo for InstaBio
InstaBio
1977, Italy, Unfunded
InstaBio - As many links on your Instagram or TikTok profile as you want - Best Link In Bio Tool
-
-
45/100
6th
Logo for BL.INK
BL.INK
2008, Austin (United States), Acquired
URL shortener tool
-
42/100
7th
Logo for CB.click
CB.click
2019, Tartu (Estonia), Unfunded
Cloud-based URL shortening tools provider
-
-
41/100
8th
Logo for IP Logger
IP Logger
2011, United States, Unfunded
Cloud-based URL shortener tools provider
-
-
41/100
9th
Logo for AppURL
AppURL
2013, Watertown (United States), Unfunded
Provider of URL shortener
-
-
37/100
10th
Logo for Shortly AI
Shortly AI
2019, Miami (United States), Unfunded
Cloud-based link management and URL shortener software solution provider
-
-
36/100
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Bitly's Investments and acquisitions

Bitly has acquired Egoditor. Bitly has not made any investments as of now.

Reports related to Bitly

Here is the latest report on Bitly's sector:

News related to Bitly

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Media has covered Bitly for a total of 2 events in the last 1 year, 1 of them has been about company updates.
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