Where is Bonfire located?

Bonfire is headquartered in Richmond, United States.

How many employees does Bonfire have?

As of Mar 31, 2026, the latest employee count at Bonfire is 181.

Is Bonfire a funded company?

Bonfire is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Bonfire rank among its competitors?

Bonfire ranks 1st amongst 100 active competitors, of which 4 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was RageOn, which secured $100K in May, 2016.

Who are the top competitors of Bonfire?

Bonfire's top competitors include Hart Schaffner Marx, RageOn and J.Press. Among them, RageOn secured the most recent funding round in May, 2016.

Bonfire - 2026 Company Profile, Team, Funding & Competitors

Q: Is Bonfire an acquired company?

Bonfire got acquired by GTY on Feb 21, 2019.

Company Details

Bonfire is an online platform to design and sell apparel. The users can use the designing tool available on the platform to create their own designs. The company prints and ships products of sellers who have their monthly sales above a certain limit (as set by the company). They do not charge any upfront costs instead, charges payment processing fee and a platform fee. The users can set prices of their designed products and can also run fundraising campaigns on the platform. The company was earlier called Bonfire funds which operated as a fundraising platform for non-profit campaigns. It later changed its name to Bonfire and expanded scope to also include for profit campaigns

Website: www.bonfire.com/
Social
Email ID: *****@bonfire.com

Key Metrics

Founded Year

2012

Location

Richmond, United States

Stage

Acquired

Investors

Corridor

Ranked

1^st among 100 active competitors

Employee Count

181 as on Mar 31, 2026

Investment & Acquisitions

Vibra

Similar Companies

ZOZO & 216 more

Exit Details

Acquired by GTY (Feb 21, 2019)

View Bonfire's full profile

Bonfire is associated with 5 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Bonfi OÜ CIN: 14474256 , Estonia, Active	Apr 19, 2018	$2.52K (As on Dec 31, 2022)	1 (As on Dec 31, 2023)
BONFIRE LLC CIN: 300545833 , United States, Active	Dec 31, 1999	-	8 (As on Dec 31, 2024)	-
Bonfire Funds, Inc. CIN: 0001572728 , United States, Active		$1 - $1M (As on Mar 25, 2013)	-	-
KINGDOM ESSENCE LTD CIN: 12463614 , United Kingdom, Active	Feb 13, 2020	$161K (As on Feb 28, 2026)	2 (As on Feb 28, 2025)
Bonfire Funds Inc CIN: 462315572 , United States, Active		-	30 (As on Dec 31, 2024)	-

Bonfire got acquired by GTY on Feb 21, 2019 at an acquisition amount of $*****.

Click here to take a look at Bonfire's acquisition in detail

Bonfire is a funded company. Bonfire has 1 institutional investor.

View details of Bonfire's funding rounds and investors

The founders of Bonfire is Brian Marks.

Here are the details of Bonfire's key team members:

Brian Marks: Co-Founder & CEO of Bonfire and founder of 2 other companies, Belle Isle Craft Spirits and Bonfire Funds.

View details of Bonfire's Founder profiles and Board Members

Bonfire's employee count trend

Bonfire has 181 employees as of Mar 26. Here is Bonfire's employee count trend over the years:

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Top competitors of Bonfire include Hart Schaffner Marx, RageOn and J.Press. Here is the list of Top 10 competitors of Bonfire, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Bonfire 2012, Richmond (United States), Acquired	Online platform to design and sell apparel	-	Corridor	40/100
2nd	Hart Schaffner Marx 1887, Chicago (United States), Acquired	American style tailored suits and clothing for the modern man	-	KBC Partners	40/100
3rd	RageOn 2013, Cleveland (United States), Seed	Safe Toto site verification and major site recommendation platform	$100K	Alchemist Accelerator, XG Ventures & 5 others	40/100
4th	J.Press 1902, New York City (United States), Unfunded	J. Press: Purveyor of classic American style clothing and accessories	-	-	38/100
5th	Threadless 2000, Chicago (United States), Funding Raised	T-Shirt & Apparel featuring Online Community-based Design	-	Insight Partners	34/100
6th	613 Originals 2018, Mahwah (United States), Funding Raised	Internet first brand offering customized apparel for men and women	-	AFM Capital Partners	33/100
7th	Hippie Runner 2010, Myrtle Beach (United States), Unfunded	Online retailer of customizable and funny unisex apparel and digital downloads	-	-	33/100
8th	Joseph Abboud 1998, New York City (United States), Acquired	Men's custom suits, watches, and more for confident style	-	Prospect Hill Growth Partners, Palladin Consumer Retail Partners ... Read more	32/100
9th	Greek House 2012, Jacksonville Beach (United States), Acquired	Custom apparel for sororities and fraternities, now part of University Tees	-	-	32/100
10th	Charlie Darwin Textiles 2021, Nashua (United States), Unfunded	Retailer of custom-sized, plant-dyed clothing, fabrics, sewing patterns, and kits	-	-	31/100