When was BrandTree founded?

BrandTree was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Where is BrandTree located?

BrandTree is headquartered in Vancouver, Canada.

Is BrandTree a funded company?

BrandTree is a funded company, having raised a total of $1.02M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Oct 02, 2013.

When was the latest funding round of BrandTree?

BrandTree's latest funding was a $***** Series A round on May 02, 2014, with participation from 2 investors. Its primary sector is In Store Retail Tech. Globally, the In Store Retail Tech sector has seen $578M in funding in 2026 to date.

Where does BrandTree rank among its competitors?

BrandTree ranks 10th amongst 34 active competitors, of which 9 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Cust2Mate, which secured $45M in Sep, 2025.

Who are the top competitors of BrandTree?

BrandTree's top competitors include Pointr, Aisle411 and ByteLight. Among them, Cust2Mate secured the most recent funding round in September, 2025.

BrandTree - 2026 Company Profile, Team, Funding & Competitors

BrandTree is an acqui-hired company based in Vancouver (Canada), founded in 2012 by Anthony Nicalo. It operates as a [Acquired] Website/App that connects brands with mobile customers. BrandTree has raised $1.02M in funding. The company has 34 active competitors, including 9 funded and 3 that have exited. Its top competitors include companies like Pointr, Aisle411 and ByteLight.

Company Details

BrandTree (earlier FoodTree and later Donde) is a technology solution that connects brands with mobile customers. The app makes it easier for people to locate a product belonging to a certain brand in any of the nearby supermarkets or retail outlets. They work with value-driven brands like Certified Humane who are working towards the improvement in lives of farm animals. Other brands they have partnered with include SkinnyPop Popcorn, Native Shoes, etc. BrandTree started out as FoodTree, a destination website for consumers to learn more about food. Later it changed its name to Donde. It was acquired by Mobify on Nov 30, 2015.

Key Metrics

Founded Year

2012

Location

Vancouver, Canada

Stage

Acqui-Hired

Total Funding

$1.02M in 2 rounds

Latest Funding Round

Series A, May 02, 2014, $*****

Investors

The Brandery & 2 more

Ranked

10^th among 34 active competitors

Similar Companies

Pointr & 59 more

View BrandTree's full profile

BrandTree has raised a total funding of $1.02M over 2 rounds. Its first funding round was on Oct 02, 2013. Its latest funding round was a Series A round on May 02, 2014 for $*****. 2 investors participated in its latest round. BrandTree has 3 institutional investors.

Here is the list of recent funding rounds of BrandTree:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 02, 2014	7685589	Series A	2093811	2362953	2062562	1385405
Oct 02, 2013	1363052	Seed	1927439	4055207	2760648	The Brandery

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View details of BrandTree's funding rounds and investors

The founders of BrandTree is Anthony Nicalo.

Here are the details of BrandTree's key team members:

Anthony Nicalo: Co-Founder & CEO of BrandTree and founder of 2 other companies, Foodtree and Donde.

View details of BrandTree's Founder profiles and Board Members

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Top competitors of BrandTree include Pointr, Aisle411 and ByteLight. Here is the list of Top 10 competitors of BrandTree, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Pointr 2013, London (United Kingdom), Seed	Provider of indoor mapping, wayfinding, positioning, and analytics software	$1.82M	Lapaero, Gresham House Ventures & 9 others	58/100
2nd	Aisle411 2008, St. Louis (United States), Series A	Provider of an AR-based indoor navigation solution for businesses	$9.09M	Plug and Play Tech Center, Cultivation Capital ... & 4 others	47/100
3rd	ByteLight 2011, Boston (United States), Acquired	Provider of location-based tracking solutions	$5.79M	VantagePoint Capital Partners, eCoast Angel Network ... & 3 others	47/100
4th	Cust2Mate 2013, Yavne (Israel), Public	Smart shopping cart assistant solution	-	Wellington	45/100
5th	Crowd Connected 2013, Guildford (United Kingdom), Unfunded	Developer of location SDK, indoor navigation, location analytics, and tracking solutions	-	-	41/100
6th	Meridian 2011, Portland (United States), Acquired	Location-based software platform	$2.92M	Oregon Venture Fund, Bellingham Angel Group	39/100
7th	Insider Navigation 2014, Vienna (Austria), Seed	Provider of personal indoor navigation assistance application	-	innogy Innovation Hub, Future Energy Ventures ... & 3 others	33/100
8th	Brauz 2014, Melbourne (Australia), Seed	App-based online platform for discovering local stores and products	$2.25M	Ataboy Capital	33/100
9th	Shimeba 2013, Tel Aviv (Israel), Unfunded	Developer of indoor navigation solutions for physical locations	-	-	32/100
10th	BrandTree 2012, Vancouver (Canada), Acqui-Hired	[Acquired] Website/App that connects brands with mobile customers	$1.02M	The Brandery, Vine Street Ventures & 1 others	32/100