Bushnell - About the company
Bushnell is an acquired company based in Overland Park (United States), founded in 1948 by George Rosenfield. It operates as a Manufacturer of binoculars, scopes, rangefinders, and trail cameras. The company has 18 active competitors, including 2 that have exited. Its top competitors include companies like Vortex Optics, Warne Scope Mounts and Tract Optics.
Company Details
Manufacturer of binoculars, scopes, rangefinders, and trail cameras. The company offers a diverse product line catering to hunting, sporting events, and outdoor recreation. Products include riflescopes, red dot sights, spotting scopes, and related accessories. They also provide trail cameras with cellular and non-cellular options, along with supporting equipment and data plans. The company's offerings extend to disc golf equipment and camping gear. A focus on quality and performance is evident across their product range.
- Website
- www.bushnell.com/
- Registered Address
- 14 COBBLESTONE COURT HOULTS,ESTATE WALKER ROAD,NEWCASTLE UPON TYNE,TYNE & WEAR,NE6 1AB
Key Metrics
Founded Year
1948
Location
Overland Park, United States
Stage
Acquired
Investors
Ranked
1st among 18 active competitors
Employee Count
139 as on Aug 31, 2026
Similar Companies
Exit Details
Acquired by Northrop Grumman (Sep 05, 2013)
Legal entities associated with Bushnell
Bushnell is associated with 4 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
PRO POint SErvice, s.r.o. CIN: 28384253 , Czech Republic, Active | Apr 21, 2008 | - | - | |
CCIT s.r.o. Czech Crystal International Trade CIN: 25629760 , Czech Republic, Active | Dec 08, 1997 | - | - | |
BUSHNELL LIMITED CIN: 2660885 , United Kingdom, Active | Nov 05, 1991 | - | 16 (As on Dec 31, 2024) | |
Yusen Logistics Co., Ltd CIN: 132618812 , United States, Active | Dec 31, 1999 | - | 2088 (As on Dec 31, 2024) | - |
Bushnell's acquisition details
Bushnell got acquired by Northrop Grumman on Sep 05, 2013 at an acquisition amount of $*****.
Click here to take a look at Bushnell's acquisition in detail
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Bushnell's funding and investors
Bushnell is a funded company. Bushnell has 1 institutional investor.
View details of Bushnell's funding rounds and investors
Bushnell's founders and board of directors
Founder? Claim ProfileThe founders of Bushnell is George Rosenfield. Blake Lipham is the CEO of Bushnell.
Here are the details of Bushnell's key team members:
- George Rosenfield: Founder of Bushnell and founder of 1 other company.
- Blake Lipham: CEO of Bushnell.
View details of Bushnell's Founder profiles and Board Members
Bushnell's employee count trend
Bushnell has 139 employees as of Aug 26. Here is Bushnell's employee count trend over the years:
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Bushnell's Competitors and alternates
Top competitors of Bushnell include Vortex Optics, Warne Scope Mounts and Tract Optics. Here is the list of Top 10 competitors of Bushnell, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Bushnell 1948, Overland Park (United States), Acquired | Manufacturer of binoculars, scopes, rangefinders, and trail cameras | - | 50/100 | |
2nd | Vortex Optics 1986, Madison (United States), Unfunded | Manufacturer of binoculars and scopes | - | - | 43/100 |
3rd | Warne Scope Mounts 1991, Tualatin (United States), Acquired | Fabricator of steel structures and spiral bevel gears | $1.81M | 33/100 | |
4th | Tract Optics 2016, Hummelstown (United States), Unfunded | Online offering binoculars and rifle scope products | - | - | 32/100 |
5th | Leupold 1907, Beaverton (United States), Unfunded | Manufacturer of high-performance sporting optics and apparel | - | - | 32/100 |
6th | Phone Skope 2011, Parowan (United States), Unfunded | Provider of diagnostic imaging services, technologist training, and accreditation support | - | - | 31/100 |
7th | Athlon Optics 2014, Olathe (United States), Unfunded | Precision optics for hunting, shooting, and outdoor enthusiasts | - | - | 28/100 |
8th | Riton Optics 2013, Tucson (United States), Unfunded | Manufacturer of hunting and tactical optics | - | - | 22/100 |
9th | Barska 1993, Pomona (United States), Unfunded | Manufacturer of sports optics equipment | - | - | 20/100 |
10th | GPO USA 2016, Chesterfield (United States), Unfunded | Provider of sports optics for hunting and shooting sports | - | - | 19/100 |
Looking for more details on Bushnell's competitors? Click here to see the top ones
Bushnell's Investments and acquisitions
Bushnell has not made any investments yet. Bushnell has made 4 acquisitions.Here is the list of latest three $acquisitions:
Date of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Feb 04, 2013 | Acquisition | 1999 | Madison (United States) | |
Apr 30, 2012 | Acquisition | 1974 | Flora (United States) | |
2006 | Acquisition | 1974 | Flora (United States) |
See all acquisitions by Bushnell
Reports related to Bushnell
Here is the latest report on Bushnell's sector:
News related to Bushnell
Media has covered Bushnell for a total of 2 events in the last 1 year, 2 of them have been about company updates.
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Bushnell Launches New A-Series Optics for a New Generation of Outdoor DiscoveryBusiness Wire•Apr 07, 2026•Bushnell
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Bushnell's new Bluetooth speaker has a touchscreen and golf caddy ambitionsThe Verge•Oct 08, 2025•Bushnell
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Geely Production Decision Could Impact Tasco PlansVietnam Investment Review•Jun 18, 2025•Geely, Bushnell, Tasco
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Bushnell, Foresight Partner On ‘Eye-Opening’ Caddie-Like Tech PlatformForbes•Jan 07, 2025•Bushnell, Foresight Sports
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American Outdoor reaches patent settlement with Vista Outdoor, Bushnell HoldingsSeeking Alpha•Mar 19, 2024•American Outdoor Brands, Vista Outdoor, Bushnell
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