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Bushnell - About the company

Bushnell is an acquired company based in Overland Park (United States), founded in 1948 by George Rosenfield. It operates as a Manufacturer of binoculars, scopes, rangefinders, and trail cameras. The company has 18 active competitors, including 2 that have exited. Its top competitors include companies like Vortex Optics, Warne Scope Mounts and Tract Optics.

Company Details

Manufacturer of binoculars, scopes, rangefinders, and trail cameras. The company offers a diverse product line catering to hunting, sporting events, and outdoor recreation. Products include riflescopes, red dot sights, spotting scopes, and related accessories. They also provide trail cameras with cellular and non-cellular options, along with supporting equipment and data plans. The company's offerings extend to disc golf equipment and camping gear. A focus on quality and performance is evident across their product range.
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Registered Address
14 COBBLESTONE COURT HOULTS,ESTATE WALKER ROAD,NEWCASTLE UPON TYNE,TYNE & WEAR,NE6 1AB
Key Metrics
Founded Year
1948
Location
Overland Park, United States
Stage
Acquired
Ranked
Employee Count
139 as on Aug 31, 2026
Investment & Acquisitions
Similar Companies
Exit Details
Acquired by Northrop Grumman (Sep 05, 2013)

Bushnell's acquisition details

Bushnell got acquired by Northrop Grumman on Sep 05, 2013 at an acquisition amount of $*****.
Click here to take a look at Bushnell's acquisition in detail
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Bushnell's funding and investors

Bushnell is a funded company. Bushnell has 1 institutional investor.

Bushnell's founders and board of directors

Founder? Claim Profile
The founders of Bushnell is George Rosenfield. Blake Lipham is the CEO of Bushnell.
Here are the details of Bushnell's key team members:

Bushnell's employee count trend

Bushnell has 139 employees as of Aug 26. Here is Bushnell's employee count trend over the years:
Employee count trend for Bushnell
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Bushnell's Competitors and alternates

Top competitors of Bushnell include Vortex Optics, Warne Scope Mounts and Tract Optics. Here is the list of Top 10 competitors of Bushnell, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Bushnell
Bushnell
1948, Overland Park (United States), Acquired
Manufacturer of binoculars, scopes, rangefinders, and trail cameras
-
50/100
2nd
Logo for Vortex Optics
Vortex Optics
1986, Madison (United States), Unfunded
Manufacturer of binoculars and scopes
-
-
43/100
3rd
Logo for Warne Scope Mounts
Warne Scope Mounts
1991, Tualatin (United States), Acquired
Fabricator of steel structures and spiral bevel gears
$1.81M
33/100
4th
Logo for Tract Optics
Tract Optics
2016, Hummelstown (United States), Unfunded
Online offering binoculars and rifle scope products
-
-
32/100
5th
Logo for Leupold
Leupold
1907, Beaverton (United States), Unfunded
Manufacturer of high-performance sporting optics and apparel
-
-
32/100
6th
Logo for Phone Skope
Phone Skope
2011, Parowan (United States), Unfunded
Provider of diagnostic imaging services, technologist training, and accreditation support
-
-
31/100
7th
Logo for Athlon Optics
Athlon Optics
2014, Olathe (United States), Unfunded
Precision optics for hunting, shooting, and outdoor enthusiasts
-
-
28/100
8th
Logo for Riton Optics
Riton Optics
2013, Tucson (United States), Unfunded
Manufacturer of hunting and tactical optics
-
-
22/100
9th
Logo for Barska
Barska
1993, Pomona (United States), Unfunded
Manufacturer of sports optics equipment
-
-
20/100
10th
Logo for GPO USA
GPO USA
2016, Chesterfield (United States), Unfunded
Provider of sports optics for hunting and shooting sports
-
-
19/100
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Bushnell's Investments and acquisitions

Bushnell has not made any investments yet. Bushnell has made 4 acquisitions.
Here is the list of latest three $acquisitions:
Date of Investment/Acquisition
Type
Company Name
Founded Year
Location
Feb 04, 2013
Acquisition
1999
Madison (United States)
Apr 30, 2012
Acquisition
1974
2006
Acquisition
1974
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See all acquisitions by Bushnell

Reports related to Bushnell

Here is the latest report on Bushnell's sector:

News related to Bushnell

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Media has covered Bushnell for a total of 2 events in the last 1 year, 2 of them have been about company updates.
•
Geely Production Decision Could Impact Tasco PlansVietnam Investment Review•Jun 18, 2025•Geely, Bushnell, Tasco
•
Various factors hurt Tasco's Q1 earningsBangkok Post•May 22, 2024•Bushnell
•
Overland Park manufacturer to shut downSpringfield Business Journal•Feb 05, 2024•Bushnell
•
Tasco posts record quarterly revenueThe Star Online•Oct 27, 2021•Bushnell
•
Robust earnings ahead for TascoThe Star Online•Jul 30, 2021•Bushnell
•
Tasco delivers record profits on higher air freight businessThe Star Online•Apr 27, 2021•Bushnell
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