When was By Rotation founded?

By Rotation was founded in 2019 and raised its 1st funding round 3 years after it was founded.

Where is By Rotation located?

By Rotation is headquartered in London, United Kingdom.

Which legal entities is By Rotation associated with?

By Rotation is associated with By Rotation Ltd and 1 other.

How many employees does By Rotation have?

As of May 31, 2026, the latest employee count at By Rotation is 28.

Is By Rotation a funded company?

By Rotation is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Apr 01, 2022.

When was the latest funding round of By Rotation?

By Rotation's latest funding was a $***** Seed round on Apr 01, 2022, with participation from 7 investors. Its primary sector is Fashion Tech. In United Kingdom, the Fashion Tech sector has seen $136M in funding in 2026 to date.

Where does By Rotation rank among its competitors?

By Rotation ranks 1st amongst 12 active competitors, of which 3 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was HURR Collective, which secured $10M in Dec, 2023.

Who are the top competitors of By Rotation?

By Rotation's top competitors include HURR Collective, Fat Llama and UpRenting. Among them, HURR Collective secured the most recent funding round in December, 2023.

By Rotation - 2026 Company Profile, Funding & Competitors

By Rotation is a seed company based in London (United Kingdom), founded in 2019. It operates as an Online P2P rental platform offering multi-category fashion products. By Rotation has raised $3M in funding from Redrice Ventures. The company has 12 active competitors, including 3 funded and 2 that have exited. Its top competitors include companies like HURR Collective, Fat Llama and UpRenting.

Company Details

Online P2P rental platform offering multi-category fashion products. The product catalog includes dresses, clothing, bags, fashion accessories, etc. The platform allows users to list items and receive requests for renting the listing. The user can accept or deny the request. The platform offers rental agreements for lenders and renters for security purposes. The mobile application is available for android and iOS users. The mobile application is available for android and iOS users.

Website: byrotation.com/us
Social
Email ID: *****@byrotation.com

Key Metrics

Founded Year

2019

Location

London, United Kingdom

Stage

Seed

Total Funding

$3M in 1 round

Latest Funding Round

Seed, Apr 01, 2022, $*****

Investors

Redrice Ventures & 9 more

Ranked

1^st among 12 active competitors

Employee Count

28 as on May 31, 2026

Similar Companies

HURR Collective & 68 more

View By Rotation's full profile

By Rotation is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
ROTATION LIMITED CIN: 9815892 , Germany, Active	Oct 07, 2015	-	-
By Rotation Ltd CIN: 11916152 , United Kingdom, Active		-	5 (As on Mar 31, 2025)

By Rotation has raised a total funding of $3M over 1 round. Its latest funding round was a Seed round on Apr 01, 2022 for $*****. 7 investors participated in its latest round. By Rotation has 6 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of By Rotation:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 01, 2022	4580260	Seed	5112727	7001665	1366092	3142851

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View details of By Rotation's funding rounds and investors

By Rotation's employee count trend

By Rotation has 28 employees as of May 26. Here is By Rotation's employee count trend over the years:

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Top competitors of By Rotation include HURR Collective, Fat Llama and UpRenting. Here is the list of Top 10 competitors of By Rotation, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	By Rotation 2019, London (United Kingdom), Seed	Online P2P rental platform offering multi-category fashion products	$3M	Closed Loop Partners, True Global & 8 others	57/100
2nd	HURR Collective 2017, London (United Kingdom), Series A	Online P2P rental platform offering multi-category fashion products	$15.4M	Victoria Prew, Octopus Ventures & 14 others	54/100
3rd	Fat Llama 2015, London (United Kingdom), Acquired	Network facilitating peer to peer rental of household consumer goods	$16.5M	Y Combinator, Blossom Capital & 45 others	48/100
4th	UpRenting 2018, London (United Kingdom), Unfunded	Online P2P rental marketplace for wedding clothing	-	-	24/100
5th	RentalRock 2015, Camberley (United Kingdom), Unfunded	Online rental marketplace for events and commercial goods	-	-	24/100
6th	Something Borrowed 2021, Cardiff (United Kingdom), Unfunded	Online rental platform for wedding wear	-	-	23/100
7th	FIND RENT WEAR 2018, London (United Kingdom), Deadpooled	Online rental marketplace for apparel and accessories	-	-	22/100
8th	Borw 2016, London (United Kingdom), Unfunded	App-based social platform for renting multi-category fashion products	-	-	21/100
9th	pa-RENT 2021, Edinburgh (United Kingdom), Acquired	Online rental platform for multi-category products	-	-	18/100
10th	Dressmedesi 2017, London (United Kingdom), Deadpooled	Online wedding dress rental platform	-	-	17/100