Bynder - About the company
Bynder is an acquired company based in Amsterdam (Netherlands), founded in 2013. It operates as a Content collaboration and asset management platform. Bynder has raised $22.3M in funding from Insight Partners. The company has 360 active competitors, including 27 funded and 17 that have exited. Its top competitors include companies like Bluefish Labs, Monotype and Social Asset Management.
Company Details
Content collaboration and asset management platform. It is a platform for brands to find, manage and create content. Provides a digital asset management platform which acts as a central hub of a brand’s content. Users can perform real-time collaborative edits and approvals, file sharing and storage, auto-formatting and more for maintaining a consistent brand story. Some of its major clients include KLM Royal Dutch Airlines, Canon, Puma, Logitech and AkzoNobel. It offers a subscription-based pricing model.
- Website
- www.bynder.com/
- Social
- Registered Address
- San Mateo, California
Key Metrics
Founded Year
2013
Location
Amsterdam, Netherlands
Stage
Acquired
Total Funding
$22.3M in 2 rounds
Latest Funding Round
Investors
Ranked
1st among 360 active competitors
Employee Count
4 as on Mar 31, 2026
Exit Details
Acquired by Thomas H Lee Partners (Dec 20, 2022)
Legal entities associated with Bynder
Bynder is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
BYNDER, LLC CIN: 300809702 , United States, Active | Dec 31, 1999 | - | 192 (As on Dec 31, 2024) | - |
Bynder's acquisition details
Bynder got acquired by Thomas H Lee Partners on Dec 20, 2022.
Click here to take a look at Bynder's acquisition in detail
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Bynder's funding and investors
Bynder has raised a total funding of $22.3M over 2 rounds. Its first funding round was on Apr 30, 2014. Its latest funding round was a Series A round on Aug 10, 2016 for $*****. 1 investor participated in its latest round. Bynder has 4 institutional investors.
Here is the list of recent funding rounds of Bynder:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Aug 10, 2016 | 6639674 | Series A | 2618960 | 2370983 | 9816582 | 4679757 |
Apr 30, 2014 | 4583312 | Series A | 4468373 | 4622203 | 4137549 | 1553321 |
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Bynder's founders and board of directors
Founder? Claim ProfileBynder's employee count trend
Bynder has 4 employees as of Mar 26. Here is Bynder's employee count trend over the years:
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Bynder's Competitors and alternates
Top competitors of Bynder include Bluefish Labs, Monotype and Social Asset Management. Here is the list of Top 10 competitors of Bynder, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Bynder 2013, Amsterdam (Netherlands), Acquired | Content collaboration and asset management platform | $22.3M | 63/100 | |
2nd | Bluefish Labs 2024, New York City (United States), Series A | Provider of AI-powered marketing solutions for managing brand safety and consumer engagement | $24M | 55/100 | |
3rd | Monotype 1887, Woburn (United States), Acquired | Provider of typeface design and font technology solutions | - | 55/100 | |
4th | Social Asset Management 2013, Edmonton (Canada), Series A | Provider of real-time crisis alerts and early warnings using AI | $15.8M | 55/100 | |
5th | Launchmetrics 2006, New York City (United States), Acquired | Provider of Brand Performance Solutions | $58.8M | 55/100 | |
6th |  Way 2017, Austin (United States), Series A | Platform offering brand management solutions for enterprises | $20M | 51/100 | |
7th |  BrandMentions 2015, Iasi (Romania), Unfunded | Platform offering media monitoring solutions | - | - | 47/100 |
8th | Digital asset management software | $7.85M | 46/100 | ||
9th |  Imagen 1996, Cambridge (United Kingdom), Acquired | Digital asset management and content distribution solutions provider | $17M | 43/100 | |
10th | MarkOS 2024, Seattle (United States), Seed | AI-based asset management solutions for brand management | $4M | 43/100 |
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Bynder's Investments and acquisitions
Bynder has not made any investments yet. Bynder has made 6 acquisitions.Here is the list of latest three $acquisitions:
Filter this list
Filter this listDate of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Sep 19, 2023 | Acquisition | 2018 | Amsterdam (Netherlands) | |
Mar 03, 2022 | Acquisition | 2012 | London (United Kingdom) | |
Jun 03, 2020 | Acquisition | 2016 | Amsterdam (Netherlands) |
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Reports related to Bynder
Here is the latest report on Bynder's sector:
News related to Bynder
Filter this listMedia has covered Bynder for a total of 7 events in the last 1 year, 4 of them have been about people movement and 2 about company updates.
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Bynder Appoints Doug Shepard as Chief Revenue Officer as Global Growth AcceleratesGlobeNewswire•Jan 13, 2026•Bynder
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Bynder Expands AI Agent Capabilities to Scale Creative Freedom with Intelligent ControlGlobeNewswire•Dec 16, 2025•Bynder
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Bynder Launches AI Agents, Pioneering the Next Generation of AI-Powered DAMAiThority•Mar 25, 2025•Bynder
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Bynder Strengthens Board of Directors with Addition of Seasoned Industry SpecialistBusiness Wire•Mar 12, 2025•Bynder
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Bynder Expands Administrator Role with Addition of Industry VeteranBusiness Wire•Mar 12, 2025•Bynder
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Bynder Expands Board Members With Industry VeteranBusiness Wire India•Mar 12, 2025•Bynder, Microsoft
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Bynder Accelerates AI Innovation with New Team of Experts Developing Bynder LabsBusiness Wire•Feb 12, 2025•Bynder
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Summary: Bynder accelerates AI innovation by expanding Bynder Labs with a new team of expertsBusiness Wire•Feb 12, 2025•Bynder
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Bynder Accelerates AI Innovation by Expanding Bynder Labs With a New Team of ExpertsFinancial Post•Feb 11, 2025•Bynder
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