When was Cake founded?

Cake was founded in 2013 and raised its 1st funding round 4 years after it was founded.

Where is Cake located?

Cake is headquartered in Sudbury, United States.

Who is the current CEO of Cake?

Suelin Chen of Cake. They have also founded 1 company.

How many employees does Cake have?

As of Jan 05, 2026, the latest employee count at Cake is 10.

Is Cake a funded company?

Cake is a funded company, having raised a total of $5.05M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Nov 14, 2017.

When was the latest funding round of Cake?

Cake's latest funding was a $***** Seed round on Jul 21, 2021, with participation from 10 investors. Its primary sector is Investment Tech. In United States, the Investment Tech sector has seen $2.99B in funding in 2026 to date.

Where does Cake rank among its competitors?

Cake ranks 9th amongst 90 active competitors, of which 16 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Wealth, which secured $65M in Apr, 2026.

Who are the top competitors of Cake?

Cake's top competitors include Empathy, Trust and Will and Vanilla. Among them, Wealth secured the most recent funding round in April, 2026.

Cake - 2026 Company Profile, Team, Funding & Competitors

Company Details

Cake is an online platform that provides funeral services. Their platform helps users way to discover, share & store their end-of-life preferences. It also connects users with an expert that will navigate them through the end-of-life planning process in storing preferences, people data, and, documents.

Website: www.joincake.com
Social

Key Metrics

Founded Year

2013

Location

Sudbury, United States

Stage

Seed

Total Funding

$5.05M in 2 rounds

Latest Funding Round

Seed, Jul 21, 2021, $*****

Investors

Pillar VC & 20 more

Ranked

9^th among 90 active competitors

Employee Count

10 as on Jan 05, 2026

Similar Companies

Empathy & 330 more

View Cake's full profile

Cake is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
My Exit Strategy, Inc CIN: 81-0934409 , United States, Active	Dec 31, 2012	-	10 (As on Dec 31, 2021)	-

Cake has raised a total funding of $5.05M over 2 rounds. Its first funding round was on Nov 14, 2017. Its latest funding round was a Seed round on Jul 21, 2021 for $*****. 10 investors participated in its latest round. Cake has 19 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Cake:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 21, 2021	8986900	Seed	4946642	5753437	9065235	2168121
Nov 14, 2017	8361473	Seed	2201929	3579650	Pillar VC	LaunchCapital & 2 more

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View details of Cake's funding rounds and investors

The founders of Cake is Suelin Chen. Suelin Chen is the CEO of Cake.

Here are the details of Cake's key team members:

Suelin Chen: CEO & Co-Founder of Cake.

View details of Cake's Founder profiles and Board Members

Cake's employee count trend

Cake has 10 employees as of Jan 26. Here is Cake's employee count trend over the years:

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Top competitors of Cake include Empathy, Trust and Will and Vanilla. Here is the list of Top 10 competitors of Cake, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Empathy 2021, New York City (United States), Series C	Provider of support solutions for legacy planning, loss, and leave	$162M	Adams Street Partners, Index Ventures & 28 others	71/100
2nd	Trust and Will 2017, San Diego (United States), Series C	Cloud based platform offering legal will planning solutions	$75M	Link Ventures, Revolution & 25 others	69/100
3rd	Vanilla 2019, Los Angeles (United States), Series C	Providing solutions to investment advisors for estate planning	$84.3M	Insight Partners, Venrock & 12 others	65/100
4th	Wealth 2021, Tempe (United States), Series B	Online estate planning platform	$111M	Google Ventures, Anthos Capital & 12 others	65/100
5th	Tomorrow 2015, Seattle (United States), Acquired	Online will planning and life insurance comparison platform	$21.6M	Sinai Ventures, IDC Ventures & 16 others	57/100
6th	Better Place Forests 2015, San Francisco (United States), Series B	Provider of forest burial and memorial services	$35.7M	True Ventures, DBL Partners & 2 others	48/100
7th	Find a Grave 1995, Lehi (United States), Unfunded	Online platform to find funeral services	-	-	47/100
8th	MyObits 2017, South Boston (United States), Unfunded	Online platform that provides funeral-related services	-	-	43/100
9th	Cake 2013, Sudbury (United States), Seed	Online platform that provides end of life planning	$5.05M	The Longevity Fund, OCA Ventures & 19 others	43/100
10th	After 2020, Mesa (United States), Series A	Provider of cremation services and funeral pre-planning arrangements and insurance	$15M	Matchstick Ventures, Highpost Capital & 7 others	42/100