Where is Carwow located?

Carwow is headquartered in London, United Kingdom.

How many employees does Carwow have?

As of Sep 30, 2026, the latest employee count at Carwow is 610.

Is Carwow a funded company?

Carwow is a funded company, having raised a total of $178M across 12 funding rounds to date. The company's 1st funding round was a $***** Angel round.

How much is Carwow worth?

The latest valuation of Carwow is $***** as of Nov 25, 2019.

When was the latest funding round of Carwow?

Carwow's latest funding was a $***** Series E round on Jul 14, 2024, with participation from 5 investors. Its primary sector is Auto Retail & Aftersales. In United Kingdom, the Auto Retail & Aftersales sector has seen $37.1M in funding in 2026 to date.

What is the annual revenue of Carwow?

Annual revenue of Carwow is between £50M and £100M as on Dec 31, 2024

Where does Carwow rank among its competitors?

Carwow ranks 3rd amongst 250 active competitors, of which 12 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Carwow, which secured $53.2M in Jul, 2024.

Who are the top competitors of Carwow?

Carwow's top competitors include Copart, Cazoo and AutoScout24. Among them, Carwow secured the most recent funding round in July, 2024.

Carwow - 2026 Company Profile, Team, Funding, Competitors & Financials

Carwow is a series E company based in London (United Kingdom), founded in 2010 by Alexandra Margolis and David Santoro. It operates as an Online marketplace to buy new cars. Carwow has raised $178M in funding from investors like Accel, Bessemer Venture Partners and ITV, with a current valuation of $*****. The company has 250 active competitors, including 12 funded and 20 that have exited. Its top competitors include companies like Copart, Cazoo and AutoScout24.

Company Details

Online marketplace that allows buyers to compare new car offers & buy directly from trusted dealers that are registered with the platform. Buyers can explore cars by specifying make/model, features & more, and then receive offers directly from the dealers. They can then quickly compare offers by price & location of the dealer, reviews of the dealer & what’s actually in stock.

Website: www.carwow.co.uk/
Social

Key Metrics

Founded Year

2010

Location

London, United Kingdom

Stage

Series E

Total Funding

$178M in 12 rounds

Latest Funding Round

Series E, Jul 14, 2024, $*****

Post Money Valuation

$***** as on Nov 25, 2019

Investors

Accel & 36 more

Ranked

3^rd among 250 active competitors

Annual Revenue

£50M - £100M as on Dec 31, 2024

Employee Count

610 as on Sep 30, 2026

Investment & Acquisitions

Jigcar & 2 more

Similar Companies

Carro & 223 more

View Carwow's full profile

Carwow is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
CARWOW LTD CIN: 7103079 , United Kingdom, Active	Dec 12, 2009	£50M - £100M (As on Dec 31, 2024)	-
carwow GmbH CIN: HRB224595 , Germany, Active	Dec 31, 2009	-	-

Carwow has raised a total funding of $178M over 12 rounds. Its latest funding round was a Series E round on Jul 14, 2024 for $*****. 5 investors participated in its latest round. Carwow has 20 institutional investors and 17 angel investors.

Here is the list of recent funding rounds of Carwow:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 14, 2024	4806766	Series E	6390970	3410709	3866559	6299234
Nov 15, 2023	5551074	Series C	9057318	1439810	7098397	6271237
Apr 26, 2022	2972946	Series C	9991696	1354135	5212137	Volvo Cars

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View details of Carwow's funding rounds and investors

The founders of Carwow are Alexandra Margolis and David Santoro.

Here are the details of Carwow's key team members:

Alexandra Margolis: Co-Founder of Carwow. They serve on the board of 1 company.
Contact Info: 2 email addresses
David Santoro: Founder of Carwow. They serve on the board of 1 company.
Contact Info: 1 phone number

Carwow's Board of Directors

Carwow's board has 4 active members. James Hind, Thomas Studd and David Santoro are part of team and Simon Thomas Murdoch is independent board member.

Here is the list of Carwow's board of directors:

Name	Type	Representing	Status	Duration
James Hind	Team	-	Current	16y 10m
David Santoro	Team	-	Current	14y 1m
mba{vbl	Team	-	Past	9y 9m
oucqaym	Team	-	Current	9y 4m
Simon Thomas Murdoch	Independent board member	-	Current	8y 1m
tvveehq	Independent board member	-	Past	7y 6m
aawlwad	Independent board member	-	Past	3y 6m

View details of Carwow's Founder profiles and Board Members

Carwow's employee count trend

Carwow has 610 employees as of Sep 26. Here is Carwow's employee count trend over the years:

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Top competitors of Carwow include Copart, Cazoo and AutoScout24. Here is the list of Top 10 competitors of Carwow, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Copart 1982, Dallas (United States), Public	Online marketplace for used and salvaged vehicles	$1.1M	-	73/100
2nd	Cazoo 2018, London (United Kingdom), Series D	Operator of a digital marketplace for buying used motor vehicles	$563M	Stride, General Catalyst & 37 others	73/100
3rd	Carwow 2010, London (United Kingdom), Series E	Online marketplace to buy new cars	$178M	TriplePoint Capital, Vitruvian Partners & 35 others	71/100
4th	AutoScout24 1998, Grunwald (Germany), Acquired	Operator of an online platform for buying and selling automobiles	-	-	71/100
5th	CarGurus 2006, Cambridge (United States), Public	Online retailer of used and new cars with financing options	$1.75M	Vitruvian Partners, Ithaka Partners & 1 others	68/100
6th	Auto Trader 1977, Manchester (United Kingdom), Public	Online used car listing platform	-	BC Partners, Apax & 1 others	65/100
7th	Group1 Automotive 1997, Houston (United States), Public	Provider of new & used cars and trucks dealership services	-	BB&T, Zions Bancorporation & 20 others	63/100
8th	HeyCar 2017, Berlin (Germany), Acquired	Online B2C listing platform for used cars	-	Volkswagen Group, Mercedes-Benz & 2 others	62/100
9th	Arnold Clark 1954, Glasgow (United Kingdom), Unfunded	Online listing platform of used and new cars	-	-	61/100
10th	Motorpoint 1998, Derby (United Kingdom), Public	Online listing platform for used & new cars	-	Standard Life Aberdeen	58/100

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Carwow has made 1 investment in Jigcar and acquired Autovia and Wizzle.

Here is the list of these investments and acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Aug 29, 2024	Investments	Jigcar	2024	London (United Kingdom)
Feb 14, 2024	Acquisition	Autovia	2021	London (United Kingdom)
Jun 15, 2021	Acquisition	Wizzle	2013	Christchurch (United Kingdom)