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Carwow - About the company

Carwow is a series E company based in London (United Kingdom), founded in 2010 by Alexandra Margolis and David Santoro. It operates as an Online marketplace to buy new cars. Carwow has raised $178M in funding from investors like Accel, Bessemer Venture Partners and ITV, with a current valuation of $*****. The company has 232 active competitors, including 12 funded and 24 that have exited. Its top competitors include companies like CarGurus, Cazoo and Copart.

Company Details

Online marketplace that allows buyers to compare new car offers & buy directly from trusted dealers that are registered with the platform. Buyers can explore cars by specifying make/model, features & more, and then receive offers directly from the dealers. They can then quickly compare offers by price & location of the dealer, reviews of the dealer & what’s actually in stock.
Social
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Registered Address
2nd Floor, Verde Building, 10 Bressenden Place, London, England, SW1E 5DH
Key Metrics
Founded Year
2010
Location
Stage
Series E
Total Funding
$178M in 12 rounds
Latest Funding Round
Post Money Valuation
$***** as on Nov 25, 2019
Investors
Ranked
Annual Revenue
£19.6M as on Dec 31, 2018
Employee Count
593 as on Apr 30, 2026
Investment & Acquisitions
Similar Companies
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Carwow's funding and investors

Carwow has raised a total funding of $178M over 12 rounds. Its latest funding round was a Series E round on Jul 14, 2024 for $*****. 5 investors participated in its latest round. Carwow has 19 institutional investors and 17 angel investors.

Here is the list of recent funding rounds of Carwow:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jul 14, 2024
5658400
Series E
5669299
9497318
7210964
7129386
Nov 15, 2023
4507916
Series C
8726209
2621873
8802645
3127141
Apr 26, 2022
1941757
Series C
3409186
2905733
1346725
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Carwow's founders and board of directors

Founder? Claim Profile
The founders of Carwow are Alexandra Margolis and David Santoro.
Here are the details of Carwow's key team members:

Carwow's Board of Directors

Carwow's board has 4 active members. James Hind, Thomas Studd and David Santoro are part of team and Simon Thomas Murdoch is independent board member.
Here is the list of Carwow's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
16y 4m
Team
-
Current
13y 7m
dtciqcz
Team
-
Past
6y 8m
lnnctgb
Team
-
Current
7y 1m
Independent board member
-
Current
7y 7m
iaotjji
Independent board member
-
Past
6y 6m
emkamar
Independent board member
-
Past
7y 8m

Carwow's employee count trend

Carwow has 593 employees as of Apr 26. Here is Carwow's employee count trend over the years:
Employee count trend for Carwow
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Carwow's Competitors and alternates

Top competitors of Carwow include CarGurus, Cazoo and Copart. Here is the list of Top 10 competitors of Carwow, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for CarGurus
CarGurus
2006, Cambridge (United States), Public
Online retailer of used and new cars with financing options
$1.75M
74/100
2nd
Logo for Cazoo
Cazoo
2018, London (United Kingdom), Public
Online dealer of second-hand cars
$563M
72/100
3rd
Logo for Copart
Copart
1982, Dallas (United States), Public
Online marketplace for used and salvaged vehicles
$1.1M
-
72/100
4th
Logo for Carwow
Carwow
2010, London (United Kingdom), Series E
Online marketplace to buy new cars
$178M
70/100
5th
Logo for AutoScout24
AutoScout24
1998, Grunwald (Germany), Acquired
Operator of an online platform for buying and selling automobiles
-
-
68/100
6th
Logo for Auto Trader
Auto Trader
1977, Manchester (United Kingdom), Public
Online used car listing platform
-
64/100
7th
Logo for Group1 Automotive
Group1 Automotive
1997, Houston (United States), Public
Provider of new & used cars and trucks dealership services
-
61/100
8th
Logo for HeyCar
HeyCar
2017, Berlin (Germany), Acquired
Online B2C listing platform for used cars
-
61/100
9th
Logo for Mobile.de
Mobile.de
1996, Berlin (Germany), Unfunded
A rich used vehicle listing portal
-
-
57/100
10th
Logo for AUTO1.com
AUTO1.com
2012, Berlin (Germany), Series E
Provider of online platform for buying and selling used cars and dealership services
$100M
56/100
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Carwow's Investments and acquisitions

Carwow has made 1 investments in companies including Jigcar. Carwow has also acquired 3 companies including GRIDSERVE and Autovia.
Here is the list of investments & acquisitions:lockFilter this list
Date of Investment/Acquisition
Type
Company Name
Founded Year
Location
Oct 08, 2024
Acquisition
2016
Swindon (United Kingdom)
Aug 29, 2024
Investments
2023
Feb 14, 2024
Acquisition
2021
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News related to Carwow

lockFilter this list
Media has covered Carwow for a total of 7 events in the last 1 year, 4 of them have been about company updates and 2 about partnerships.
ITV launches Auto MatchAdvanced TelevisionMar 04, 2025ITV, Carwow
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