Carwow - About the company
Carwow is a series E company based in London (United Kingdom), founded in 2010 by Alexandra Margolis and David Santoro. It operates as an Online marketplace to buy new cars. Carwow has raised $178M in funding from investors like Accel, Bessemer Venture Partners and ITV, with a current valuation of $*****. The company has 232 active competitors, including 12 funded and 24 that have exited. Its top competitors include companies like CarGurus, Cazoo and Copart.
Company Details
Online marketplace that allows buyers to compare new car offers & buy directly from trusted dealers that are registered with the platform. Buyers can explore cars by specifying make/model, features & more, and then receive offers directly from the dealers. They can then quickly compare offers by price & location of the dealer, reviews of the dealer & what’s actually in stock.
- Website
- www.carwow.co.uk/
- Registered Address
- 2nd Floor, Verde Building, 10 Bressenden Place, London, England, SW1E 5DH
Key Metrics
Founded Year
2010
Location
London, United Kingdom
Stage
Series E
Total Funding
$178M in 12 rounds
Latest Funding Round
Post Money Valuation
$***** as on Nov 25, 2019
Ranked
4th among 232 active competitors
Annual Revenue
£19.6M as on Dec 31, 2018
Employee Count
593 as on Apr 30, 2026
Legal entities associated with Carwow
Carwow is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
carwow GmbH CIN: HRB224595 , Germany, Active | Dec 31, 2009 | - | - | |
CARWOW LTD CIN: 7103079 , Germany, Active | Dec 11, 2009 | $26.1M (As on Dec 31, 2018) | 207 (As on Dec 31, 2020) |
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Carwow's funding and investors
Carwow has raised a total funding of $178M over 12 rounds. Its latest funding round was a Series E round on Jul 14, 2024 for $*****. 5 investors participated in its latest round. Carwow has 19 institutional investors and 17 angel investors.
Here is the list of recent funding rounds of Carwow:
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Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jul 14, 2024 | 5658400 | Series E | 5669299 | 9497318 | 7210964 | 7129386 |
Nov 15, 2023 | 4507916 | Series C | 8726209 | 2621873 | 8802645 | 3127141 |
Apr 26, 2022 | 1941757 | Series C | 3409186 | 2905733 | 1346725 |
View details of Carwow's funding rounds and investors
Carwow's founders and board of directors
Founder? Claim ProfileThe founders of Carwow are Alexandra Margolis and David Santoro.
Here are the details of Carwow's key team members:
- Alexandra Margolis: Co-Founder of Carwow. They serve on the board of 1 company.Contact Info: 2 email addresses
- David Santoro: Founder of Carwow. They serve on the board of 1 company.Contact Info: 1 phone number
Carwow's Board of Directors
Carwow's board has 4 active members. James Hind, Thomas Studd and David Santoro are part of team and Simon Thomas Murdoch is independent board member.Here is the list of Carwow's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 16y 4m | |
Team | - | Current | 13y 7m | |
dtciqcz | Team | - | Past | 6y 8m |
lnnctgb | Team | - | Current | 7y 1m |
Independent board member | - | Current | 7y 7m | |
iaotjji | Independent board member | - | Past | 6y 6m |
emkamar | Independent board member | - | Past | 7y 8m |
View details of Carwow's Founder profiles and Board Members
Carwow's employee count trend
Carwow has 593 employees as of Apr 26. Here is Carwow's employee count trend over the years:
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Carwow's Competitors and alternates
Top competitors of Carwow include CarGurus, Cazoo and Copart. Here is the list of Top 10 competitors of Carwow, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | CarGurus 2006, Cambridge (United States), Public | Online retailer of used and new cars with financing options | $1.75M | 74/100 | |
2nd | Cazoo 2018, London (United Kingdom), Public | Online dealer of second-hand cars | $563M | 72/100 | |
3rd | Copart 1982, Dallas (United States), Public | Online marketplace for used and salvaged vehicles | $1.1M | - | 72/100 |
4th | Carwow 2010, London (United Kingdom), Series E | Online marketplace to buy new cars | $178M | 70/100 | |
5th | AutoScout24 1998, Grunwald (Germany), Acquired | Operator of an online platform for buying and selling automobiles | - | - | 68/100 |
6th | Auto Trader 1977, Manchester (United Kingdom), Public | Online used car listing platform | - | 64/100 | |
7th | Group1 Automotive 1997, Houston (United States), Public | Provider of new & used cars and trucks dealership services | - | 61/100 | |
8th | Online B2C listing platform for used cars | - | 61/100 | ||
9th | A rich used vehicle listing portal | - | - | 57/100 | |
10th | Provider of online platform for buying and selling used cars and dealership services | $100M | 56/100 |
Looking for more details on Carwow's competitors? Click here to see the top ones
Carwow's Investments and acquisitions
Carwow has made 1 investments in companies including Jigcar. Carwow has also acquired 3 companies including GRIDSERVE and Autovia.Here is the list of investments & acquisitions:
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Date of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Oct 08, 2024 | Acquisition | 2016 | Swindon (United Kingdom) | |
Aug 29, 2024 | Investments | 2023 | London (United Kingdom) | |
Feb 14, 2024 | Acquisition | 2021 | London (United Kingdom) |
See all acquisitions by Carwow
News related to Carwow
Media has covered Carwow for a total of 7 events in the last 1 year, 4 of them have been about company updates and 2 about partnerships.
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Kevel Partners with Carwow to Power the Development and Enhancement of its Innovative Marketplace Media PlatformAccess Newswire•Aug 13, 2025•Kevel, Carwow
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Auto Trader and Carwow report surge of interest in EVs following grant announcementMotor Trader•Jul 18, 2025•Carwow, Auto Trader
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Carwow Partners with Purpl to Offer Exclusive Deals to Disabled DriversMotor Trader•Jun 26, 2025•Carwow, Purpldiscounts
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