Where is Cheerios located?

Cheerios is headquartered in Golden Valley, United States.

Who is the current CEO of Cheerios?

Jeffrey L Harmening of Cheerios.

Is Cheerios a funded company?

Cheerios is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Cheerios rank among its competitors?

Cheerios ranks 12th amongst 181 active competitors, of which 18 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Oats Overnight, which secured $45M in Jan, 2026.

Who are the top competitors of Cheerios?

Cheerios' top competitors include Oats Overnight, Magic Spoon and Quaker Oats. Among them, Oats Overnight secured the most recent funding round in January, 2026.

Cheerios - 2026 Company Profile, Team & Competitors

Cheerios is an unfunded company based in Golden Valley (United States), founded in 1941. It operates as a Breakfast cereals brand. Cheerios has not raised any funding yet. The company has 181 active competitors, including 18 funded and 7 that have exited. Its top competitors include companies like Oats Overnight, Magic Spoon and Quaker Oats.

Company Details

Cheerios is a breakfast cereal brand. Their products include cheerios in the variety of flavours such as oat crunch, peach, original, honey nut, multi-grain, apple cinnamon, chocolate, fruity, banana nut and more. The company sells the majority of their products in Minneapolis, MN.

Website: www.cheerios.com
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Key Metrics

Founded Year

1941

Location

Golden Valley, United States

Stage

Unfunded

Ranked

12^th among 181 active competitors

Similar Companies

Magic Spoon & 797 more

View Cheerios' full profile

Cheerios has not raised any funding rounds yet.

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Top competitors of Cheerios include Oats Overnight, Magic Spoon and Quaker Oats. Here is the list of Top 10 competitors of Cheerios, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Oats Overnight 2017, Tempe (United States), Series C	Brand of oats	$102M	Vanterra Ventures, Costella Kirsch & 16 others	63/100
2nd	Magic Spoon 2019, New York City (United States), Series C	Online retailer of high-protein, low-sugar cereal, granola, and cereal treats	$209M	Siddhi Capital, Coefficient Capital & 32 others	57/100
3rd	Quaker Oats 1877, Chicago (United States), Acquired	Food company offering oatmeal products and snacks	-	LNK Partners	54/100
4th	Purely Elizabeth 2009, Boulder (United States), Series B	Manufacturer of organic granola, cereal, and oatmeal	$53M	301 INC, SEMCAP & 3 others	53/100
5th	Kellogg 1906, Battle Creek (United States), Funding Raised	Multi-category food & beverage brand	-	Touchdown Ventures, ChinaVest & 1 others	51/100
6th	Post Consumer Brands 1895, Lakeville (United States), Unfunded	Delicious food and pet food accessible for all consumers	-	-	44/100
7th	Seven Sundays 2011, Minneapolis (United States), Series A	Non-GMO breakfast cereals brand	$8.97M	grt sht ventures, Sidekick & 2 others	43/100
8th	Brekki 2017, Carlsbad (United States), Acquired	Ready-to-eat oats with ancient grains for a convenient, healthy breakfast	-	-	42/100
9th	Organic Milling 1960, San Dimas (United States), Late Stage	Contract manufacturer of cereals and snacks	-	e2p	39/100
10th	MUSH 2015, San Diego (United States), Series B	Ready-to-eat oats and protein snacks for convenient, healthy lifestyles	$27.2M	Litani Ventures, Clerisy	38/100
12th	Cheerios 1941, Golden Valley (United States), Unfunded	Breakfast cereals brand	-	-	32/100