Choice Financial - About the company
Choice Financial is a series B company based in Fargo (United States), founded in 2001. It operates as a PeopleFirst community bank providing diverse banking, insurance, and wealth management solutions. Choice Financial has raised $15.4M in funding. The company has 12 active competitors, including 2 funded and 2 that have exited. Its top competitors include companies like Linker Finance, FinWise Bank and Westfield Bank.
Company Details
PeopleFirst community bank providing diverse banking, insurance, and wealth management solutions. They focus on building strong relationships with customers by offering quick answers, access to decision-makers, and effective solutions. Their services range from business banking and personal banking to insurance, succession planning, and employee benefits. They are committed to supporting local businesses and communities through volunteering, enrichment programs, and sponsored events. They offer resources like educational series, webinars, blogs, and newsletters covering topics such as tax legislation, cyber liability, and exit planning. They provide personal services to assist with savings, retirement planning, and home buying. They emphasize cybersecurity best practices to protect financial information online.
- Website
- choicefinancialgroup.com
- Social
- Email ID
- *****@choicefinancialgroup.com
- Phone Number
- +1 **********
Key Metrics
Founded Year
2001
Location
Fargo, United States
Stage
Series B
Total Funding
$15.4M in 4 rounds
Latest Funding Round
Investors
Ranked
4th among 12 active competitors
Employee Count
497 as on Jan 05, 2026
Investment & Acquisitions
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Choice Financial's funding and investors
Choice Financial has raised a total funding of $15.4M over 4 rounds. Its first funding round was on Jan 08, 2010. Choice Financial has 1 institutional investor.
Here is the list of recent funding rounds of Choice Financial:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Feb 27, 2019 | 7848297 | Series B | 2051718 | 8346505 | 7813155 | 1174681 |
Feb 11, 2019 | 8933380 | Series B | 9831955 | 2664946 | 6454151 | 3946819 |
Dec 08, 2017 | 7915972 | Series A | 2953181 | 9121821 | 9706183 | 6963009 |
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Choice Financial's founders and board of directors
Founder? Claim ProfileChoice Financial's employee count trend
Choice Financial has 497 employees as of Jan 26. Here is Choice Financial's employee count trend over the years:
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Choice Financial's Competitors and alternates
Top competitors of Choice Financial include Linker Finance, FinWise Bank and Westfield Bank. Here is the list of Top 10 competitors of Choice Financial, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Linker Finance 2023, Pasadena (United States), Seed | Provider of digital banking and CRM solutions for retail and commercial banks | $8.72M | 54/100 | |
2nd |  FinWise Bank 2000, Sandy (United States), Unfunded | Commercial bank | - | - | 49/100 |
3rd | Westfield Bank 2001, Westfield Center (United States), Acquired | Community bank offering personal, business, and private banking solutions | - | - | 43/100 |
4th |  Choice Financial 2001, Fargo (United States), Series B | PeopleFirst community bank providing diverse banking, insurance, and wealth management solutions | $15.4M | 41/100 | |
5th | Endeavor Bank 2015, San Diego (United States), Funding Raised | Consultative banking solutions for businesses, focusing on community and impactful relationships | - | 40/100 | |
6th |  Maritime Savings Bank 1912, Milwaukee (United States), Funding Raised | Platform offering online banking solutions | - | 27/100 | |
7th |  Suttonoffshore 2021, Los Angeles (United States), Unfunded | Provider of a community banking platform for individuals and businesses | - | - | 24/100 |
8th |  Star Bank of Texas 1998, Fort Worth (United States), Funding Raised | Platform offering online banking solutions | - | 23/100 | |
9th |  Moonstone Bank 2022, Bellevue (United States), Deadpooled | Digital bank for individuals and businesses | $11.5M | 23/100 | |
10th | Citizens National Bank 1981, Wills Point (United States), Acquired | Platform offering online banking solutions | - | - | 20/100 |
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Choice Financial's Investments and acquisitions
Choice Financial has made 1 investment in Douugh and acquired Venture Bank and Northland Financial.Here is the list of these investments and acquisitions:
Date of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Feb 19, 2018 | Acquisition | 2001 | Bloomington (United States) | |
Nov 21, 2017 | Investments | 2016 | Sydney (Australia) | |
Jun 19, 2015 | Acquisition | 2000 |
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Here is the latest report on Choice Financial's sector:
News related to Choice Financial
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Douugh Partners with Choice Financial and Secures Seed FundingBusiness Wire•Nov 06, 2017•Douugh, Choice Financial, Community Choice Financial
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