CrossFit - About the company
CrossFit is an acquired company based in Boulder (United States), founded in 2000 by Lauren Jenai. It operates as a Chain of physical fitness centers. The company has 193 active competitors, including 27 funded and 53 that have exited. Its top competitors include companies like Anytime Fitness, Equinox and Crunch Fitness.
Company Details
- Website
- www.crossfit.com/
- Email ID
- *****@crossfit.com
- Registered Address
- Carrollton, Virginia
Key Metrics
Founded Year
2000
Location
Boulder, United States
Stage
Acquired
Investors
Ranked
36th among 193 active competitors
Employee Count
1,551 as on May 31, 2026
Investment & Acquisitions
Exit Details
Acquired by Berkshire Partners (Jun 24, 2020)
Legal entities associated with CrossFit
CrossFit is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
CROSS FITNESS INC CIN: 262700409 , United States, Active | Dec 31, 1999 | - | 6 (As on Dec 31, 2021) | - |
CrossFit's acquisition details
CrossFit got acquired by Berkshire Partners and Eric Roza on Jun 24, 2020.
Click here to take a look at CrossFit's acquisition in detail
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CrossFit's funding and investors
CrossFit is a funded company. CrossFit has 1 institutional investor.
View details of CrossFit's funding rounds and investors
CrossFit's founders and board of directors
Founder? Claim ProfileThe founders of CrossFit is Lauren Jenai.
Here are the details of CrossFit's key team members:
- Lauren Jenai: Co-Founder of CrossFit. Contact Info: 1 email address
View details of CrossFit's Founder profiles and Board Members
CrossFit's employee count trend
CrossFit has 1,551 employees as of May 26. Here is CrossFit's employee count trend over the years:
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CrossFit's Competitors and alternates
Top competitors of CrossFit include Anytime Fitness, Equinox and Crunch Fitness. Here is the list of Top 10 competitors of CrossFit, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Anytime Fitness 2002, Woodbury (United States), Acquired | Online platform to search for gyms and fitness centres | $4.49M | 77/100 | |
2nd |  Equinox 1991, New York City (United States), Acquired | Chain of physical fitness centers | - | 76/100 | |
3rd | Crunch Fitness 1989, New York City (United States), Acquired | Fitness clubs chain | $350M | 74/100 | |
4th |  Orangetheory 2010, Boca Raton (United States), Acquired | Provider of group fitness classes and interval training programs. These programs combine strength and cardio training to improve metabolism and build lean muscle. Coaches guide participants through science-backed workouts suitable for various fitness levels. Real-time data tracking allows for personalized progress monitoring. The company offers a money-back guarantee. Workouts utilize variable-intensity intervals, making them accessible to a wider range of fitness abilities than high-intensity interval training (HIIT). Expert guidance and real-time data contribute to a personalized fitness experience. | $250M | 73/100 | |
5th | Planet Fitness 1992, Newington (United States), Acquired | Operator of fitness chain | - | 72/100 | |
6th | Life Time 1992, Chanhassen (United States), Public | Chain of fitness centers | - | 71/100 | |
7th | LA Fitness 1984, Irvine (United States), Acquired | Chain of fitness centres | $600M | 66/100 | |
8th | Snap Fitness 2003, West Jordan (United States), Acquired | Chains providing access to fitness equipment and group exercise classes | $200M | 66/100 | |
9th |  Xponential Fitness 1999, Irvine (United States), Public | Provider of branding services | - | 65/100 | |
10th | Gold's Gym 1965, Dallas (United States), Acquired | Chain of physical fitness clubs | - | 65/100 | |
36th |  CrossFit 2000, Boulder (United States), Acquired | Chain of physical fitness centers | - | 42/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on CrossFit's competitors? Click here to see the top ones
CrossFit's Investments and acquisitions
CrossFit has acquired The HAM Plan. CrossFit has not made any investments as of now.Reports related to CrossFit
Here is the latest report on CrossFit's sector:
News related to CrossFit
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CrossFit Gym Opens 2,900 SQFT Location in Vulcan Real Estateʼs Jackson Apartments in SeattleThe Registry Pacific Northwest•Aug 08, 2024•CrossFit
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Goruck Becomes CrossFit Games Official Footwear and Apparel PartnerSGB Media•Jan 05, 2024•Goruck, CrossFit
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Blokes + Joi Unveils New Expansion in CrossFit Community with Top Athlete PartnershipsTullahoma News•Nov 21, 2023•CrossFit, Blokes
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G-SHOCK will be official watch of Crossfit Games as part of partnershipSports Business Journal•Jul 21, 2023•Casio, CrossFit, MUGEN
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CrossFit Announces Partnerships with Jocko GO and Jock MÖLKBevNET.com•May 03, 2023•CrossFit, JockoFuel
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FAQs about CrossFit
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