When was Croud founded?

Croud was founded in 2011 and raised its 1st funding round within a year of its incorporation.

Where is Croud located?

Croud is headquartered in London, United Kingdom. It is registered at First Floor, 39 Tabernacle Street, London, England, EC2A 4AA.

Which legal entities is Croud associated with?

Croud is associated with CROUD INC LTD and 1 other.

How many employees does Croud have?

As of May 31, 2026, the latest employee count at Croud is 726.

Is Croud a funded company?

Croud is a funded company, having raised a total of $38.9M across 2 funding rounds to date. The company's 1st funding round was a $***** Angel round, raised on Aug 31, 2011.

How much is Croud worth?

The last known valuation of Croud was $***** as of Aug 31, 2011.

When was the latest funding round of Croud?

Croud's latest funding was a $***** Series C round on Nov 22, 2019, with participation from 1 investor.

Where does Croud rank among its competitors?

Croud ranks 383rd amongst 146087 active competitors, of which 750 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Prophet, which secured $9.32M in May, 2025.

Who are the top competitors of Croud?

Croud's top competitors include Prophet, Dentsu and Hearst. Among them, Prophet secured the most recent funding round in May, 2025.

Croud - 2026 Company Profile, Team, Funding & Competitors

Croud is an acquired company based in London (United Kingdom), founded in 2011 by Luke Smith. It operates as a Digital marketing service provider. Croud has raised $38.9M in funding from LDC, with last known valuation of $*****. The company has 146087 active competitors, including 750 funded and 5961 that have exited. Its top competitors include companies like Prophet, Dentsu and Hearst.

Company Details

Website: croud.com/en-us/
Social
Email ID: *****@croud.co.uk
Phone Number: +44 **********
Registered Address: First Floor, 39 Tabernacle Street, London, England, EC2A 4AA

Key Metrics

Founded Year

2011

Location

London, United Kingdom

Stage

Acquired

Total Funding

$38.9M in 2 rounds

Latest Funding Round

Series C, Nov 22, 2019, $*****

Last Known Valuation

$***** as on Aug 31, 2011

Investors

LDC & 6 more

Ranked

383^rd among 146087 active competitors

Employee Count

726 as on May 31, 2026

Investment & Acquisitions

Vert Digital & 2 more

Similar Companies

Prophet & 175231 more

Exit Details

Acquired by ECI Partners (Nov 04, 2024)

View Croud's full profile

Croud is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Croud Inc Limited CIN: 7542498 , Germany, Active	Feb 24, 2011	$10M - $50M (As on Mar 31, 2019)	217 (As on Mar 31, 2022)
CROUD INC LTD CIN: 7542498 , United Kingdom, Active	Feb 24, 2011	-	-

Croud got acquired by ECI Partners on Nov 04, 2024.

Click here to take a look at Croud's acquisition in detail

Croud has raised a total funding of $38.9M over 2 rounds. Its first funding round was on Aug 31, 2011. Its latest funding round was a Series C round on Nov 22, 2019 for $*****. 1 investor participated in its latest round. Croud has 1 institutional investor and 6 angel investors.

Here is the list of recent funding rounds of Croud:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 22, 2019	2078189	Series C	3573459	8235996	6542058	6657483
Aug 31, 2011	4185779	Angel	2451900	7759420	Tim Ward	Steve Pankhurst & 1 more

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View details of Croud's funding rounds and investors

The founders of Croud is Luke Smith.

Here are the details of Croud's key team members:

Luke Smith: Co-Founder & CEO of Croud. They serve on the boards of 2 companies.
Contact Info: 1 email address

Croud's Board of Directors

Croud's board has 2 active members. Luke Smith and Ben Knight are part of team.

Here is the list of Croud's board of directors:

Name	Type	Representing	Status	Duration
Luke Smith	Team	-	Current	15y 2m
Ben Knight	Team	-	Current	15y 2m
xjfwpnu	Team	-	Past	4y 2m
cee{nvy	Investor	-	Past	1y 5m
irmroax	Independent board member	-	Past	1y 7m

View details of Croud's Founder profiles and Board Members

Croud's employee count trend

Croud has 726 employees as of May 26. Here is Croud's employee count trend over the years:

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Top competitors of Croud include Prophet, Dentsu and Hearst. Here is the list of Top 10 competitors of Croud, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Prophet 1992, San Francisco (United States), Acquired	Brand and marketing consulting solutions provider	$97.3M	Comerica, Gladstone Capital & 1 others	67/100
2nd	Dentsu 1901, Tokyo (Japan), Public	Provider of integrated marketing, technology, and consulting services	-	El Toro Capital Management, Rocket Studio ... & 5 others	67/100
3rd	Hearst 1887, New York City (United States), Series A	Media company focused on publishing, digital media, and related businesses	-	National Oceanic and Atmospheric Administration	66/100
4th	Interpublic 1961, New York City (United States), Acquired	Advertising and marketing services company	-	Fulcrum Equity Partners, e-Dialog Inc.Protected Tweets ... Read more	66/100
5th	TO THE NEW 2006, Singapore (Singapore), Series A	Provider of digital transformation and product engineering services	$3.15M	South Asia Entertainment Holding, BK Media Mauritius ... & 7 others	66/100
6th	Eniro 2000, Stockholm (Sweden), Public	Mobile search and digital marketing company	-	Standout Capital	65/100
7th	Newfold Digital 1997, Jacksonville (United States), Public	Provider of web hosting, IT, and marketing services	-	Siris Capital, Accel-KKR & 4 others	64/100
8th	S⁴Capital 2014, London (United Kingdom), Public	Provider of digital advertising and content marketing services	-	Herald Investment Management, Stanhope Capital	64/100
9th	Jellyfish 2006, Middleton (United States), Acquired	Provider of web design, content creation, digital marketing, and SEO services	$36.5M	Insight Partners, Accel & 5 others	63/100
10th	Omnicom Group 1944, New York City (United States), Public	Provider of marketing and sales communication services for businesses	-	Orkos Capital, Chubu Electric Power	63/100
383rd	Croud 2011, London (United Kingdom), Acquired	Digital marketing service provider	$38.9M	LDC & 6 others	42/100

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Founders (largest shareholder) own 69.00% and Angels own 31.00%. The net worth of Croud's founders is INR 290K as of Aug 31, 2011.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	69.00%	290K	8198541	6212976	2886036	7247030
Luke Smith	7949180	2365566	2268956	7493801	9784386	6507781
Angel	31.00%	130K	4137745	2568049	1455532	8941389
Tim Ward	7963757	8916024	4305392	6214080	1665540	8939532
Total	100.00%	4.21L	3257779	4304249	3245683	8900640

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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.

Disclaimer

View more details of Croud's Shareholding

Croud has acquired 3 companies including Vert Digital, Born Social and VERB. Croud has not made any investments as of now.

Here is the list of its acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Jun 18, 2024	Acquisition	Vert Digital	2008	Atlanta (United States)
Nov 15, 2022	Acquisition	Born Social	2012	London (United Kingdom)
Dec 16, 2021	Acquisition	VERB	2013	London (United Kingdom)